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What Is Brevo?

Brevo is an all-in-one, AI-enabled marketing automation and CRM platform designed to streamline customer communication across every stage of the funnel. From crafting targeted email campaigns to sending real-time SMS alerts, Brevo consolidates the tools you need into a single, intuitive interface. Its core use cases include:

• Driving higher open and click-through rates with AI-optimized send times and subject lines.
• Managing leads and sales pipelines without toggling between separate CRMs.
• Providing live chat and chatbot support that turns website visitors into satisfied customers.
• Unifying customer data in one centralized dashboard for smarter segmentation and analytics.
• Scaling personalized messaging via email, SMS, WhatsApp, and server-side APIs.

With Brevo, you get a unified approach to marketing, sales, and customer service—backed by AI agents (Aura) that write copy, enrich contacts, and summarize conversations automatically.

Features

Brevo’s modular design means you can pick and choose the features that matter most to your business. Below is an in-depth look at each major component of the platform.

Marketing Platform

Brevo’s Marketing Platform brings AI-driven multichannel campaigns and automation under one roof. It’s perfect for designers, copywriters, and marketing managers who need to build, launch, and analyze campaigns quickly.

• Drag & Drop Email Editor: Craft beautiful emails without any coding knowledge.
• Aura AI Content Creation: Generate subject lines, body copy, and A/B test variants in seconds.
• SMS & WhatsApp Campaigns: Extend your outreach beyond email to capture higher engagement.
• Pre-built Automation Workflows: Onboarding sequences, cart abandonment, win-back flows, and more.
• Real-Time Reporting: Track opens, clicks, and conversions across every channel.

Sales Platform

For sales teams looking to close deals faster, Brevo’s Sales Platform offers a drag-and-drop pipeline and powerful automation. Stay organized and eliminate manual tasks that slow down your reps.

• Contact Enrichment via Aura AI: Automatically pull social profiles, job titles, and company info.
• Pipeline Management: Customize deal stages and drag leads through your sales funnel.
• Meeting & Call Recordings: Capture every conversation for training and compliance.
• Task Automation: Trigger follow-up tasks based on deal movement.
• Advanced Reporting: Get visual insights into team performance and revenue projections.

Conversations Platform

Deliver outstanding customer service with Brevo’s omni-channel messaging hub. All your live chat, social inboxes, and email conversations converge in a universal inbox.

• Live Chat & Chatbot: Provide instant support and automate FAQs with intelligent bots.
• Aura AI Conversation Summaries: Generate quick recaps and next-step recommendations.
• Unified Inbox: Manage WhatsApp, Facebook, Instagram, email, and more in one feed.
• Saved Replies & Snippets: Respond faster using templated answers.
• Multi-user Collaboration: Assign tickets, tag teammates, and escalate issues seamlessly.

Customer Data Platform

Brevo’s CDP unifies customer data from disparate sources so you can build a single customer view. Perfect for data analysts and growth teams who demand clean, actionable data.

• Multi-table Data Model: Relate contacts, orders, events, and custom objects effortlessly.
• Scoring Library: Apply RFM, LTV, and custom scoring rules to prioritize high-value customers.
• Identity Resolution: Deduplicate contacts and maintain a single customer record.
• Custom Data Prep Rules: Clean and transform raw data with code-free recipes.
• Advanced Dashboards & BI: Connect to analytics tools for in-depth reporting.

Messaging API

For developers, Brevo’s Messaging API provides a reliable way to send transactional notifications at scale. Integrate directly with your back end or CMS.

• Email, SMS & WhatsApp Endpoints: Send individual or batch messages programmatically.
• API Webhooks & Inbound Parsing: Handle replies, bounces, and events in real time.
• CMS Integrations: Connect to WordPress, Shopify, and custom platforms with pre-built plugins.
• High Deliverability: Benefit from dedicated IPs and strict anti-spam policies.
• Sandbox Environment: Test without affecting live contacts or triggering sends.

Aura AI Marketing Team

Meet Aura, your always-on AI assistant that helps you write, analyze, and optimize campaigns in real time. Think of it as an extra pair of hands (and brains) in your marketing department.

• Smart Segmentation: Automatically group contacts by behavior, engagement, or custom criteria.
• Predictive Sending: Let AI choose the optimal send time for each recipient to boost open rates.
• Subject Line Generator: Craft attention-grabbing headlines in one click.
• Performance Insights: Get instant recommendations to improve underperforming campaigns.

Pricing

Brevo’s flexible pricing plans let you start for free and scale as your business grows. Here’s a detailed breakdown:

Marketing Platform Plans

• Free ($0/mo) – Ideal for hobbyists and micro-businesses.
  • 300 emails/day (up to 9,000 emails/mo)
  • Basic email templates & drag & drop editor
  • Daily sending limit in place
  • Brevo logo on emails
• Starter (from $9/mo) – Perfect for startups and small teams.
  • Starts at 5,000 emails/mo
  • No daily limit
  • Remove Brevo logo (add-on)
  • 24/7 email support
  • Basic reporting & analytics
• Business (from $18/mo) – Built for growing marketing teams.
  • Unlimited email sends
  • Advanced statistics & reporting
  • Marketing automation & predictive sending
  • Landing pages & A/B testing
  • Multi-user access (add-on available)
• Enterprise (Custom pricing) – Tailored for large organizations.
  • Unlimited contacts & sends
  • Personalized onboarding & dedicated support
  • Enterprise-grade security & compliance
  • Sub-account management & advanced integrations

Conversations Platform Plans

• Free ($0/mo) – One user only, unlimited chats, basic widget.
• Pro ($15/mo per user) – Unlimited users, social inbox integration, chatbots, visitor list, premium support, 30-day free trial.

Sales Platform Plans

• Free ($0/mo) – Unlimited users, 50 open deals, single pipeline.
• Pro ($12/mo per user) – Unlimited deals, multiple pipelines, sales automation, advanced reporting, phone support.

Customer Data Platform

Custom pricing – Get a tailored quote based on data volume and usage. Request a demo at Brevo’s website to explore enterprise-grade features and security.

Benefits to the User (Value for Money)

• Cost-Effective Scaling
  Start for free and only pay as your contact list grows, maximizing ROI at every stage.
• All-in-One Solution
  Eliminate multiple subscriptions by consolidating email, SMS, chat, and CRM in one platform.
• Time Savings with AI
  Aura AI handles content creation and optimization, freeing you to focus on strategy, not manual tasks.
• Improved Deliverability
  Dedicated IPs and rigorous anti-spam compliance increase inbox placement rates and reduce bounce backs.
• Data-Driven Insights
  Built-in analytics and custom dashboards help you make smarter decisions without exporting data to external tools.
• Seamless Integrations
  Connect to your favorite CMS, e-commerce, and analytics platforms via API or pre-built plugins.
• Dedicated Support Options
  From community help on the Free plan to personalized onboarding for Enterprise customers, support scales with you.

Customer Support

Brevo prides itself on delivering prompt, knowledgeable customer support across multiple channels. Free plan users can rely on a vibrant community forum, where power users and Brevo experts share best practices, templates, and troubleshooting tips. As your needs grow, 24/7 email support, live chat assistance, and phone support become available in higher-tier plans, ensuring you never face a technical challenge alone.

For Enterprise clients, Brevo assigns a dedicated customer success manager who provides personalized onboarding, strategic advice, and proactive check-ins. Whether you’re migrating large contact lists, implementing complex automation workflows, or integrating with legacy systems, you’ll have a direct line to specialists committed to your success.

External Reviews and Ratings

On G2, Brevo boasts a solid 4.5/5 rating from over 1,200 reviewers. Customers consistently praise its intuitive interface, robust automation capabilities, and competitive pricing. One user stated, “Brevo’s AI features have cut our campaign creation time in half and boosted open rates by 25%.”

Capterra reviewers give Brevo a 4.6/5, highlighting the platform’s versatility and responsive support. A few criticisms surface around occasional learning curves for advanced features and limited free-plan analytics. However, Brevo addresses these by expanding their knowledge base, adding more tutorial videos, and rolling out incremental UI improvements. Regular feature updates and transparent release notes keep users informed and confident in the platform’s evolution.

Educational Resources and Community

Brevo offers an extensive knowledge center, complete with step-by-step guides, troubleshooting articles, and best-practice tutorials. The official blog publishes weekly posts on email marketing trends, automation strategies, and case studies from real customers. Video enthusiasts can explore Brevo’s YouTube channel for in-depth walkthroughs, live webinars, and Q&A sessions with product experts.

Beyond official channels, an active user community thrives on forums and social media. Join the Brevo Users Slack group or participate in regional meetups to exchange tips on segmentation, deliverability, and API integrations. Whether you learn best by reading, watching, or interacting with peers, Brevo’s ecosystem ensures you have the resources to master every feature.

Conclusion

We’ve covered how Brevo brings together email, SMS, WhatsApp, chat, and CRM into one seamless platform—enhanced by powerful AI and flexible pricing that scales with your needs. From free plan basics to enterprise-grade security, Brevo empowers marketers and sales teams to drive engagement, streamline workflows, and boost revenue.

Ready to experience Brevo for yourself? Head over to Brevo now to secure your exclusive Get 10% OFF Brevo annual plans Today and start sending smarter campaigns at a lower cost.

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