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What Is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting platform designed for marketing agencies and businesses that need full visibility into their marketing ROI. Whether you’re running PPC campaigns or optimizing SEO efforts, WhatConverts captures every form fill, chat conversation, and phone call, then intelligently organizes and analyzes those leads so you can see which campaigns are driving the biggest bang for your buck. Agencies love it for its multi-account support, and business owners swear by its simplicity and depth of reporting.

Features

WhatConverts brings together a powerful set of tools to ensure you never miss a lead and can attribute every conversion to the right source. Here’s an in-depth look at the platform’s core modules:

Captured: All Your Leads in One Place

The foundation of WhatConverts is its ability to capture every conversion type, ensuring no opportunity slips through the cracks.

• Call Tracking – Assign unique phone numbers to marketing channels and record every call, tying it back to exact ads or keywords.
• Form Tracking – Monitor every web form submission with detailed campaign data, landing page source, and timestamps.
• Chat Tracking – Integrate chat widgets and see full conversation transcripts alongside other lead data.
• eCommerce Tracking – Connect with online stores to attribute sales back to specific marketing efforts.

Organized: Auto-Organized Leads

Say goodbye to scattered spreadsheets. WhatConverts automatically sorts, labels, and filters leads so you can prioritize follow-ups and understand lead quality at a glance.

• Search & Filter – Find leads by campaign, date range, location, and more with intuitive filters.
• Qualify & Value – Assign a dollar value to leads based on estimated deal size or closed sales.
• Export Capabilities – Generate CSV reports for sharing with clients or for deeper analysis in Excel.
• Custom Tags – Create tags to categorize leads by source, product interest, or any custom field.

Insights: Real-Time Marketing Intelligence

Data is only valuable if it’s actionable, and WhatConverts delivers insights that let you optimize on the fly.

• Channel Attribution – See which channels, from Google Ads to organic search, are delivering qualified leads in real time.
• Keyword Performance – Drill down to the exact search terms producing the most valuable calls or form fills.
• Custom Reports – Build tailored dashboards highlighting the metrics you care about most and share them with stakeholders.
• Scheduled Reporting – Automate email reports for your team or clients at daily, weekly, or monthly intervals.

Pricing

Whether you’re a solo entrepreneur or overseeing hundreds of client accounts, WhatConverts has a plan that fits your scale and budget. You can test drive any plan with a 14-day free trial and Get $30 of Free usage credit on WhatConverts Today.

Individual Business Plans

• Call Tracking Plan – $30/mo
  • Suits: Small businesses wanting call and text tracking.
  • Includes: Phone & text tracking, instant tracking numbers, dynamic number insertion, call recording, API access, $30 usage credit.
• Plus Plan – $60/mo
  • Suits: Businesses needing multi-channel lead capture.
  • Includes: All Call Tracking features plus form & chat tracking, campaign & keyword reporting, Google Ads & Analytics integration, $30 usage credit.
• Pro Plan – $100/mo
  • Suits: Agencies and SMBs looking for advanced workflows.
  • Includes: All Plus features plus call flows, report builder, scheduled reports, HIPAA compliance, $30 usage credit.
• Elite Plan – $160/mo
  • Suits: High-volume operations needing deep attribution.
  • Includes: All Pro features plus customer journey mapping, multi-click marketing attribution, page-level tracking, lead intelligence, $30 usage credit.

Agency Plans (Unlimited Accounts)

For agencies managing multiple clients, unlock unlimited accounts and customizable features to tailor the platform for each client.

• Agency Plus – $500/mo
  • Features: All Call Tracking features, form & chat tracking, campaign & keyword reporting, Google & Bing integration, API access, $250 usage credit.
• Agency Pro – $800/mo
  • Features: All Plus features plus call flows, report builder, scheduled reports, HIPAA compliance, $300 usage credit.
• Agency Elite – $1,250/mo
  • Features: All Pro features plus comprehensive customer journey insights, multi-click attribution, pages visited tracking, lead intelligence, $400 usage credit.

Benefits to the User (Value for Money)

Investing in WhatConverts pays dividends through improved marketing decisions and streamlined lead management:

• Complete Lead Visibility – Never guess where a conversion came from; track calls, forms, chats, and sales in one dashboard. This clarity helps you optimize budget allocation.
• Accurate ROI Measurement – Attribute every lead to the right campaign down to the keyword level, so you can scale winners and cut losers immediately.
• Time Savings – Automated lead tagging and report scheduling free up hours each week for strategy development and creative work.
• Enhanced Lead Quality – Rank and value leads automatically, so sales teams focus on the highest-potential prospects first.
• Scalable for Growth – From a solo storefront to a multi-client agency, plans scale seamlessly with your needs—no hidden fees or usage overages.
• Secure and Compliant – HIPAA-ready options ensure that sensitive customer data is handled to the highest security standards.

Curious to see it in action? Head over to WhatConverts and start your free trial today.

Customer Support

I’ve found WhatConverts’ support team to be both responsive and knowledgeable. They’re available via email, live chat, and phone support during business hours, ensuring any issue—big or small—gets addressed quickly. In my experience, first responses arrive within minutes on chat, with complete resolutions often coming within the same day.

For more complex inquiries, the WhatConverts team assigns a dedicated support agent who follows through until your issue is fully resolved. They also maintain an extensive FAQ and resource library, so you can often find answers instantly without waiting.

External Reviews and Ratings

On independent review platforms, WhatConverts consistently earns high marks for ease of use and depth of functionality:

• Capterra (4.7/5) – Praised for its intuitive interface and powerful call tracking. “We saw an immediate lift in conversion understanding,” says one digital marketing manager.
• G2 Crowd (4.6/5) – Users highlight the real-time reporting and detailed attribution. A small agency owner notes, “The scheduled reports alone have saved us hours each month.”
• TrustRadius (8.9/10) – High ratings for customer support and integration capabilities.

A few reviewers mention a learning curve when setting up advanced workflows and dynamic number insertion. WhatConverts has proactively addressed this by rolling out video tutorials and step-by-step guides, significantly reducing new user onboarding time.

Educational Resources and Community

WhatConverts backs its product with a robust library of learning materials and a vibrant user community:

• Official Blog – Regular articles on call tracking best practices, attribution modeling, and marketing optimization tips.
• Video Tutorials – Step-by-step walkthroughs for initial setup, API integration, and custom report building, available on YouTube.
• Knowledge Base – Detailed documentation covering every feature, plus troubleshooting articles and FAQs.
• User Forums – A community of marketers exchanging templates, workflows, and success stories.
• Webinars & Trainings – Live sessions where you can ask questions directly of product experts and get real-time guidance.

Conclusion

In sum, WhatConverts delivers a robust, user-friendly suite of tracking and reporting tools that empower marketers to pinpoint the exact ROI of every channel. From capturing calls and chats to organizing leads and generating insightful reports, it’s an all-in-one solution built to scale. And with this special opportunity to Get $30 of Free usage credit on WhatConverts Today, you can test out the platform risk-free and see exactly how it transforms your marketing decision-making.

If you’re serious about proving and growing your marketing ROI, don’t wait. Try WhatConverts Free for 14 days Today and start capturing, organizing, and analyzing your leads like a pro.