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## What Is Postscript?

Postscript is an SMS marketing and sales platform built exclusively for Shopify brands. It empowers merchants to grow their subscriber list, send personalized messages at scale, and turn SMS into their #1 revenue channel. From popups and keywords for list growth to AI-driven campaigns and two-way conversational flows, Postscript covers every touchpoint in the customer journey. Its core use cases include:

– Driving sales through targeted SMS campaigns and automations
– Building and segmenting subscriber lists 3X faster with popups, keywords, and onsite opt-ins
– Leveraging AI to optimize copy, timing, and segmentation for maximum ROI
– Ensuring compliance with carrier regulations and industry standards
– Facilitating two-way conversations that nurture customer relationships

## Features

Postscript packs a comprehensive suite of features designed to accelerate list growth, personalize messaging, and boost revenue. Below, I break down the standout capabilities that set it apart.

### Subscriber Acquisition Tools

Grow your SMS list faster than anywhere else with a variety of opt-in methods tailored to your brand.

– **Desktop & Mobile Popups:** Design on-brand popups with incentives, timing controls, and placement rules to capture phone numbers and emails without disrupting the user experience.
– **Onsite Opt-In Forms:** Embed non-intrusive forms directly into product pages or footers to keep visitors engaged on your site.
– **Text-to-Join Keywords:** Create unique keywords for campaigns, events, or offline promotions. Track opt-ins and revenue by source.
– **Checkout Collection:** Integrate with Shopify, Recharge, Carthook, or custom checkouts to capture subscribers at the point of sale.
– **Landing Pages & Opt-In Forms:** Standalone pages optimized for conversion that you can link to in emails, social media, or paid ads.
– **QR Codes:** Generate unique codes for physical packaging, signage, and in-store displays to turn offline audiences into SMS subscribers.
– **Back in Stock Automation:** Prompt high-intent shoppers to subscribe for restock alerts when items go out of stock—turn demand into opt-ins instantly.

### Segmentation & Targeting

Send the right message to the right customer at exactly the right moment with advanced segmentation and trigger filters.

– **45+ Segmentation Filters:** Use Shopify order history, subscriber activity, geographic data, area codes, and app integrations to carve out hyper-targeted audiences.
– **65+ Automation Triggers:** Fire messages based on events like cart abandonment, order created, subscription renewals, price drops, low inventory alerts, and more.
– **85+ Trigger Filters:** Narrow triggers by line items, subtotal thresholds, discounts applied, or specific product SKUs for ultra-relevant messaging.
– **45+ User Filters:** Personalize flows according to past purchases, number of orders, lifetime spend, and other custom attributes.

### Postscript AI

Harness AI to write, test, and optimize SMS copy—no guesswork required.

– **Brand-Voice Training:** Fine-tune the AI model on your unique tone with checkpoints to review and adjust before sending.
– **Campaign Optimization:** Automatically explore thousands of message variants to boost revenue by an average of 20% on your highest-ROI flows.
– **Proactive AI Assistant:** A conversational bot that engages subscribers in real time, upsells products, answers FAQs, and mimics your brand voice.

### Flow Builder & Two-Way Conversations

Scale personalized one-to-one conversations at any stage of the customer journey.

– **Drag-and-Drop Interface:** Build and visualize complex campaigns and automations with ease.
– **Branching Logic:** Create follow-up responses based on subscriber replies or behaviors, ensuring contextual and dynamic flows.
– **In-Flow Analytics:** Compare message performance side by side to continually refine your sequences.

### Campaigns & Automations

From flash sale blasts to post-purchase reviews, Postscript handles every type of campaign and automation.

– **AI-Powered Campaigns:** Let Postscript AI craft and optimize broadcast messages for promotions, holidays, and educational sequences.
– **Action-Based Automations:** Deploy prebuilt templates for welcome series, abandoned cart reminders, loyalty offers, back in stock alerts, and more.
– **Predictive Analytics:** Continuously test and evolve your flows for sustained lifts in open rates, click-throughs, and revenue.

### Responses & Support

Manage incoming texts seamlessly and never miss a conversation.

– **Response Management:** Filter and prioritize incoming messages by sentiment (positive, negative, neutral) and topic (shipping, returns, FAQs).
– **Help Desk Integrations:** Forward replies to Slack, email, or your support platform—Gorgias, Zendesk, and others—for streamlined resolution.

### Analytics & Reporting

Make data-driven decisions with an SMS-first dashboard built for Shopify merchants.

– **Subscriber & Performance Dashboards:** Monitor opt-in sources, campaign ROI, revenue attribution, and engagement metrics in real time.
– **Custom Attribution Windows:** Align your reporting with your unique sales cycle and marketing mix.
– **Expert Guidance:** Pair analytics tools with Postscript’s ecommerce strategists for deep-dive reviews and optimization recommendations.

## Pricing

Postscript offers flexible plans for businesses of every size, starting with a free tier so you can Try Postscript Free for 30 days Today without risk. Here’s how the pricing breaks down:

– **Starter Plan (\$0/mo\*, \$0.009/SMS, \$0.045/MMS):**
Who it suits: New or small Shopify stores testing SMS marketing.
Notable inclusions: Campaigns, automations, unlimited segments, dedicated toll-free number, 2 opt-in keywords, branded short link subdomain.
Min spend: \$30 per month on messaging fees.

– **Growth Plan (\$100/mo, \$0.008/SMS, \$0.03/MMS):**
Who it suits: Growing merchants needing more keywords and support.
Notable inclusions: Everything in Starter plus unlimited opt-in keywords and live chat/email support.

– **Professional Plan (\$500/mo, \$0.007/SMS, \$0.024/MMS):**
Who it suits: Mid-to-large ecommerce brands serious about scaling SMS.
Notable inclusions: Enhanced analytics, priority support, API access for custom integrations, removal of “Powered by Postscript” on opt-ins.

– **Enterprise Plan (Custom pricing):**
Who it suits: High-volume and enterprise businesses requiring full-service onboarding and SLA.
Notable inclusions: Onboarding launch specialist, personalized product recommendations, 2-minute response support, data warehouse push, custom rates.

Ready to compare plans in detail? Visit Postscript’s pricing page and find the perfect fit at Postscript.

## Benefits to the User (Value for Money)

Choosing Postscript delivers clear, measurable advantages:

– Improved ROI: With an average 34x return on investment, every dollar spent on SMS yields outsized revenue.
SMS campaigns outperform email alone, driving direct sales and higher customer engagement.
– Rapid List Growth: Grow your subscriber base 3X faster using popups, keywords, and onsite opt-ins.
More subscribers translate into bigger audience reach for every promotion.
– Time Savings with AI: Automated testing and copywriting frees up your team to focus on strategy and creative.
AI optimizes messages in minutes—no manual A/B testing required.
– Compliance Assurance: Postscript’s deep legal expertise shields you from costly fines or carrier blocks.
Ongoing updates and partnerships ensure you stay on the right side of regulations.
– Enhanced Customer Experience: Two-way flows and AI chat assistants foster genuine conversations.
Personalized interactions lead to higher satisfaction and repeat purchases.

## Customer Support

Postscript’s support team stands out for its responsiveness and expertise. Whether you have a quick question about setting up a popup or need advanced troubleshooting for API integrations, you’ll find timely assistance via live chat, email, or phone. Growth and Professional plan subscribers benefit from priority support, while Enterprise customers get a dedicated onboarding specialist to ensure a smooth launch.

All users can access Postscript’s comprehensive Help Center, which includes detailed documentation, video tutorials, and step-by-step guides. For real-time collaboration, connect with support through in-app chat or Slack integrations. Postscript also hosts regular webinars and Q&A sessions to address new features and best practices.

## External Reviews and Ratings

Postscript earns high marks across review platforms:

– G2: 4.7/5 stars based on ease of use, support quality, and ROI impact. Users rave about the intuitive Flow Builder and rapid list growth capabilities.
– Shopify App Store: 4.8/5 stars, with praise for seamless Shopify integration and clear analytics dashboards.
– TrustRadius: 9.2/10 for feature set and customer success.

Some merchants note a learning curve when first exploring advanced triggers and AI settings. A few have requested deeper native integrations with non-Shopify platforms. Postscript is actively addressing these points by expanding its integration library and rolling out in-product tutorials to flatten the learning curve.

## Educational Resources and Community

Postscript offers a wealth of learning materials and a vibrant community:

– **Blog & Knowledge Base:** Regularly updated posts cover SMS strategy, compliance tips, and success stories from top Shopify brands.
– **Video Tutorials & Webinars:** Step-by-step walkthroughs and live demos—perfect for visual learners.
– **Developer Docs:** Comprehensive API documentation to support custom integrations and advanced automations.
– **Community Forums & Groups:** Join fellow merchants on Slack channels and private Facebook groups to share tactics, ask questions, and network.
– **Expert Office Hours:** Sign up for one-on-one strategy sessions with Postscript’s ecommerce specialists.

## Conclusion

From rapid list growth and AI-powered optimization to detailed analytics and top-notch compliance, Postscript equips Shopify brands with everything needed to make SMS their leading revenue channel. You won’t find a more focused, feature-rich solution anywhere else.

Don’t miss this flash sale—Try Postscript Free for 30 days Today and experience firsthand how SMS can transform your ecommerce performance. Click here to get started.