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What Is Apollo?

Apollo is a comprehensive AI-driven sales intelligence and engagement platform designed to help B2B teams find, engage, and close deals faster and more efficiently. With access to over 210 million contacts at 35 million+ companies—and powerful AI tools for prospecting, outreach, and enrichment—Apollo streamlines the entire go-to-market process. Whether you’re building a robust lead pipeline, conducting data enrichment, or automating follow-ups, Apollo serves as your unified command center for end-to-end sales execution.

Features

Apollo packs an impressive array of capabilities to supercharge every stage of your sales cycle. From advanced data enrichment to AI-powered call assistance, each feature is built to drive productivity and conversions. Here’s a closer look at what makes Apollo stand out:

Pipeline Builder

The Pipeline Builder helps you accelerate pipeline creation with richer data, smarter AI insights, and seamless automation.

• Smarter Prospect Filtering – Apply advanced filters (e.g., company size, technographics) to pinpoint high-value targets.
• AI-Driven Recommendations – Let Apollo suggest ideal prospects based on your past successes and market trends.
• Automated List Updates – Keep prospect lists fresh with continuous data refreshes and deduplication.

Call Assistant

Apollo’s Call Assistant equips you with everything you need to maximize every conversation and close more deals.

• AI-Powered Insights – Receive real-time talking points and objection-handling tips as you speak.
• Call Recording & Analysis – Capture and transcribe calls automatically, then review key highlights to refine your approach.
• Meeting Scheduler Integration – Transition smoothly from call to booked meeting with built-in calendar coordination.

Data Enrichment

Maintaining accurate, up-to-date CRM data is effortless with Apollo’s Data Enrichment capabilities.

• 30+ Data Points – Enhance each prospect record with firmographics, technographics, emails, phone numbers, and social profiles.
• API & CSV Cleanup – Bulk enrich spreadsheets or integrate directly with your ERP/CRM for on-the-fly updates.
• Continuous Sync – Keep your entire sales stack aligned—CRM, marketing automation, and analytics platforms always reflect the latest intel.

Go-To-Market Platform

Manage your complete sales cycle in one unified workspace, reducing tool sprawl and boosting team collaboration.

• Centralized Deal Management – Track opportunities, tasks, and progress in a unified sales dashboard.
• Seamless Integrations – Connect Gmail, Salesforce, HubSpot, and more to streamline workflows.
• Automated Workflows – Set triggers and actions for drip campaigns, follow-ups, and lead scoring without manual effort.

Smart Prospecting & Engagement

Equip your outreach with the world’s best B2B data and AI-driven personalization across channels.

• Multiple Data Providers – Combine sources for unrivaled coverage and accuracy.
• AI Assistant for Sequences – Generate personalized email cadences, LinkedIn messages, and calls at scale.
• Intent Filters – Target prospects based on buying signals and research topics they’re exploring.

AI-Assisted Meetings

Transform your scheduled calls into closed deals with pre-meeting insights and post-meeting automation.

• Instant Transcriptions & Next Steps – Receive action items and recommended follow-ups as soon as the meeting ends.
• Auto-Follow-Up Emails – Let Apollo send timely reminders and summaries without lifting a finger.
• Integrated CRM Updates – Automatically log interactions, tasks, and meeting outcomes into your CRM.

Accurate, On-Demand Data

Access fresh, actionable prospect data exactly when and where you need it.

• CRM Enrichment – Refresh contact details in your existing tools via API, so data never goes stale.
• Rich Prospect Profiles – Leverage deep insights on company structure, revenue, technology stack, and more.
• CSV & Bulk Tools – Effortlessly cleanse and enrich large datasets for import or analysis.

Unified Sales Execution

Run your entire sales strategy from a single platform to eliminate context switching and boost team alignment.

• Single Source of Truth – All prospect, activity, and deal information resides in Apollo’s centralized database.
• Customizable Reports & Dashboards – Visualize KPIs, forecast pipeline health, and share insights effortlessly.
• Advanced Security & Compliance – Leverage organization-level controls, SSO, and data encryption for peace of mind.

Pricing

Apollo offers flexible plans to suit teams of all sizes and budgets. Whether you’re exploring the platform or scaling advanced AI sales operations, there’s a tier built for you.

• 🟢 Free Plan – $0/month
  Best for exploring core features:
  • 100 credits/user/month
  • 2 Sequences
  • Basic Prospecting, Gmail & Salesforce Extension
  • Basic Filters
• 🟡 Basic Plan – $59/user/month (billed monthly)
  Perfect for foundational outreach:
  • 2,500 credits/user/month
  • 2 Sequences & Advanced Filters
  • CRM Integrations & Schedule Meetings
  • 6 Intent Topics & Data Enrichment
• ⚫ Professional Plan (Most Popular) – $99/user/month (billed monthly)
  Ideal for AI-driven sales optimization:
  • 4,000 credits/user/month
  • Unlimited Sequences & Round Robin Meetings
  • US Dialer, 5 Mailboxes/user, Automated Workflows
  • AI Research Intelligence, Call Recordings & Insights
  • Pre-built Reports & Dashboards
• 🏢 Organization Plan – $149/user/month (annual only, min. 3 users)
  Best for enterprise go-to-market teams:
  • 6,000 credits/user/month
  • Unlimited Meetings & 12 Intent Topics
  • US & International Dialer, 15 Mailboxes/user
  • Custom Reports, SSO, Advanced Security
  • 8,000 mins AI Insights & Call Recordings

Benefits to the User (Value for Money)

Choosing Apollo means unlocking a suite of benefits that deliver exceptional ROI:

• Cost-Effective Lead Gen – By automating prospect discovery and sequence creation, I’ve cut lead acquisition costs by nearly half.
• Time Savings with AI – Apollo’s AI Research Intelligence and Call Assistant shave hours off manual prep, freeing me to focus on high-value conversations.
• Data Accuracy & Consistency – Continuous enrichment ensures my CRM stays up to date, eliminating wasted outreach to outdated contacts.
• Streamlined Workflow – Running everything from pipeline building to deal tracking in one place reduces tool switching and context loss.
• Scalable Outreach – From the free plan to enterprise tiers, Apollo grows with my team—now I lock in Apollo at 20% off annual pricing to power our next phase.

Customer Support

Apollo’s support team is known for its swift response times and expert guidance. Whether I’ve had a quick question about setting up a new sequence or needed troubleshooting on API integration, their live chat and email channels always get back to me within minutes. It’s reassuring to know they’re available when I hit a stumbling block.

Beyond reactive assistance, Apollo provides dedicated onboarding specialists for new enterprise customers and offers optional phone support for mission-critical issues. This multi-channel support approach ensures I can reach a real person via email, chat, or phone whenever I need help optimizing my sales workflows.

External Reviews and Ratings

On G2, Apollo boasts a 4.6/5 average rating across thousands of verified user reviews. Users praise the platform’s data quality, ease of use, and the impactful AI-driven features. One testimonial highlighted how Apollo’s enrichment alone increased lead conversion by 30% in the first quarter.

Negative feedback occasionally centers on occasional API sync delays and a bit of a learning curve for advanced workflow automation. However, Apollo’s product team has been proactive—rolling out performance improvements and launching new tutorial content to smooth onboarding. Many reviewers note that recent updates have already addressed most of their concerns.

Educational Resources and Community

Apollo supports users with an extensive knowledge base, complete with step-by-step tutorials, video walkthroughs, and best-practice guides. Their official blog regularly publishes in-depth articles on sales strategy, leveraging AI in outreach, and CRM best practices.

Beyond formal documentation, Apollo maintains an active online community forum and a Slack workspace where users exchange tips, share custom sequences, and collaborate on innovative use cases. Webinars and virtual meetups keep me connected to thought leaders and peers striving to get more out of their sales tech stack.

Conclusion

In summary, Apollo delivers a full spectrum of AI-powered sales tools—from enriched prospect data and automated outreach sequences to real-time call insights and unified pipeline management. Whether you’re a solo rep just exploring or part of a large enterprise team, the platform’s flexible plans and robust support ensure you’ll see measurable improvements in efficiency and close rates.

Right now, with the exclusive Get 20% OFF on Apollo annual plans Today offer, there’s never been a better time to level up your sales engine. Click here to start: Apollo.

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