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## What Is Trafft?
Trafft is an all-in-one scheduling and booking platform designed to help service-based businesses streamline operations, improve customer satisfaction, and boost revenue. Whether you run a salon, consultancy, fitness studio, or any multi-location enterprise, Trafft offers a fully customizable booking page, automated reminders, secure payment processing, and advanced CRM tools—all under one roof. With 24/7 online booking, calendar sync, and robust reporting, Trafft transforms manual scheduling headaches into a seamless, automated process.

## Features
Trafft packs a comprehensive feature set to keep your business organized, efficient, and customer-friendly.

### Free Scheduling Software to Automate Your Business
Trafft’s core is its free scheduling page—an intuitive interface where clients can view services, pick time slots, and book appointments anytime.
– Customizable booking page: Adjust colors, branding, and layout to match your style.
– Real-time availability: Show live staff schedules and prevent double bookings.
– No-code setup: Get up and running in minutes without any technical expertise.

### 24/7 Online Booking Experience
Never miss a client simply because it’s after hours. Trafft lets customers book services around the clock.
– Mobile-friendly interface: Clients can reserve slots on smartphones or tablets.
– Instant confirmations: Automated emails and SMS alerts the moment a booking is made.
– Time-zone detection: Perfect for businesses serving remote or international clients.

### Flexible Employee Scheduling
Manage your team’s availability and shifts from one dashboard, or allow staff to propose their own schedules.
– Individual calendars: Track each employee’s appointments and days off.
– Self-scheduling permissions: Empower employees to set work hours within predefined limits.
– Role-based access: Control who can edit schedules versus who can only view.

### Integrated Customer Relationship Management (CRM)
Build and nurture client relationships effortlessly with Trafft’s built-in CRM.
– Customer profiles: Store contact info, appointment history, and service preferences.
– Automated campaigns: Send birthday greetings, loyalty coupons, and seasonal promotions.
– Notes and tags: Add custom fields or tags to segment clients for targeted outreach.

### Multi-Location Management
Run multiple branches from one account, avoiding the chaos of separate software for each storefront.
– Unified dashboard: Glance at performance metrics across all locations.
– Location-specific settings: Tailor services, staff, and pricing by site.
– Centralized invoicing: Manage billing for every branch in a single view.

### Secure Online Payments
Accept payments upfront or post-service via popular gateways like Stripe, PayPal, Square, and more.
– Automatic invoicing: Generate and email invoices as soon as the appointment ends.
– Payment reminders: Reduce late or missed payments with automated follow-ups.
– PCI-compliant security: Keep customer payment data safe and build trust.

### Calendar Synchronization
Sync Trafft with Google Calendar, Outlook, or Apple Calendar and avoid scheduling conflicts.
– Two-way sync: Updates on either platform reflect instantly across all calendars.
– Blocked times: Prevent bookings during vacations, holidays, or personal events.
– Unified view: See upcoming tasks, personal meetings, and client bookings in one place.

### Automated Reminders & Follow-Ups
Slash no-show rates with customized email, SMS, or WhatsApp reminders.
– Pre-appointment alerts: Send messages 24 hours or 1 hour before the appointment.
– Post-session follow-ups: Request feedback or promote next-step services.
– Templates library: Use or tweak preset reminder templates for speed and consistency.

### Analytics & Reporting
Get clear insights into key performance indicators and make data-driven decisions.
– Occupancy rates: Track how booked—or idle—your timetable is each week.
– Revenue reports: Monitor earnings by service, staff member, or location.
– Customer retention: See returning clients versus one-time visits.

### Multi-Channel Booking Options
Trafft extends your booking reach far beyond your website.
– Instagram & social media: Share booking links or embed forms in stories and posts.
– QR codes: Print or display QR codes that customers can scan to book instantly.
– Reserve with Google: Let prospects book directly through Search or Maps listings.

### Mobile Management & App
Handle bookings on the go with Trafft’s Android and iOS applications.
– On-the-fly edits: Adjust appointments, move slots, or block times from your phone.
– Push notifications: Get instant alerts for new bookings or cancellations.
– Offline support: View cached schedules even without an internet connection.

### Customization & Branding
Create a seamless brand experience from first click to confirmation.
– Theme selection: Choose from light or dark modes and tweak font, button styles, and labels.
– Custom domains: Host your booking page on a subdomain like bookings.yourbusiness.com.
– Embeddable widgets: Add inline booking forms to your existing website pages with a simple code snippet.

## Pricing
Trafft offers transparent plans to suit businesses of all sizes. Below is a breakdown of each tier:

– **Free Plan ($0/mo) – Up to 5 users**
Ideal for solopreneurs or micro-teams experimenting with online booking.
• Unlimited appointments
• 5 custom features (e.g. group booking, special days)
• Basic email and SMS notifications
• Google, Outlook, and Apple calendar sync
• Square payment integration

– **Starter Plan ($9.90/mo) – Up to 10 users**
Best for growing teams that need extra customization and integrations.
• All Free features + 10 custom features
• 5 SMS credits per month
• Integration with Stripe, PayPal, Square, Mollie, authorize.net
• Social media & Mailchimp integrations

– **Scaling Plan ($39.90/mo) – Up to 15 users**
Perfect for small-to-midsize enterprises requiring advanced automation.
• Unlimited custom features
• 10 SMS credits per month
• Zapier, SMTP, API/webhooks access
• Domain mapping, branding removal, recurring appointments
• Advanced reporting and custom roles

– **Enterprise Plan (from $250/mo) – 50+ users**
Tailored for large organizations with extensive scheduling needs.
• Volume-based user pricing
• Dedicated account manager and onboarding assistance
• Priority support and custom SLAs
• Full integration suite including Google Analytics, Google Meet

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## Benefits to the User (Value for Money)
When I weigh the numbers, Trafft delivers compelling ROI across multiple dimensions:
– Streamlined operations
Automating booking, reminders, and payments slashes manual overhead and reduces errors.
– Increased revenue
24/7 availability plus low no-show rates mean more paid appointments each month.
– Superior customer experience
Clients love the convenience of self-service booking, automated reminders, and digital invoicing.
– Scalability
From solo operators to multi-location chains, Trafft adapts seamlessly to evolving business demands.
– Data-driven growth
Built-in analytics highlight top services, best-performing employees, and scheduling bottlenecks.

## Customer Support
Trafft’s support team is known for its responsiveness and dedication. Their in-house specialists are available via live chat, email, and phone to troubleshoot technical issues or guide you through advanced configurations. Most inquiries receive replies within a few hours, and critical emergencies are escalated for priority attention.

Beyond reactive help, Trafft offers scheduled onboarding sessions for Enterprise customers and a ticketing system that tracks your requests to resolution. The friendly support staff regularly follows up to ensure your success, soliciting feedback and suggestions for future product improvements.

## External Reviews and Ratings
On review platforms like Capterra and G2, Trafft averages 4.7 out of 5 stars. Satisfied users praise the intuitive interface, reliable calendar sync, and robust reminder functionality. One salon owner wrote, “Trafft cut our no-shows by 75% in just one month—our revenue shot up immediately.” Another consultant highlighted the multi-location features: “Managing three offices has never been easier.”

Some constructive criticisms focus on adding more payment gateways and deeper customization in the free plan. Trafft’s product team has responded by recently integrating Mollie and rolling out new theme-editing options, demonstrating their commitment to user feedback.

## Educational Resources and Community
Trafft maintains an active blog with best practices for appointment-based businesses, covering topics like marketing promotions, CRM tips, and seasonal scheduling strategies. Their YouTube channel features step-by-step tutorials for setting up features such as group booking and Zapier automation. Comprehensive documentation and API guides are available for developers who want to integrate Trafft into custom solutions. Finally, the official Trafft Facebook group provides a community forum for peer-to-peer advice, troubleshooting, and feature requests.

## Conclusion
Overall, Trafft stands out as a versatile, user-friendly scheduling solution that pays for itself through operational efficiencies and increased bookings. Between the free tier and scalable paid plans, it fits businesses of all sizes. With its robust feature set—online payment, calendar sync, multi-location support, and more—Trafft truly simplifies your day-to-day.

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