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## What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting solution trusted by PPC and SEO professionals to measure and grow marketing ROI. I first discovered it when I needed a way to prove exactly which campaigns were driving phone calls, form submissions, chat conversations, and eCommerce orders—and then attribute a dollar value to each lead. WhatConverts consolidates every lead type into a single dashboard, giving you clear, actionable insights.

Use cases include:
– Agencies wanting to demonstrate the real impact of campaigns to clients
– Small businesses seeking transparency on which channels drive phone and web leads
– eCommerce shops needing to track both online orders and phone inquiries
– Any marketer who needs to value, qualify, and sort leads by source, keyword, or campaign

## Features

Before diving into pricing and plans, let’s explore the powerful features that make WhatConverts stand out.

### Call Tracking
Description: Capture every inbound call, from first ring to final sale.
– Instant tracking numbers: Generate local or toll-free numbers in seconds.
– Dynamic Number Insertion: Automatically swap on-page numbers per traffic source.
– Call Recording & Analytics: Listen to conversations, categorize calls, and extract insights.
– SMS/Text Message Tracking: Log and analyze text inquiries alongside phone calls.

### Form Tracking
Description: Never miss a web form submission again—WhatConverts logs every lead.
– Unlimited form capture: Capture leads from contact forms, quote requests, newsletter sign-ups, and more.
– Pre-fill detection: Identify returning users and track multi-step forms.
– Lead qualification flags: Tag and filter leads by form fields, values, or custom criteria.

### Chat Tracking
Description: Integrate chat plugins and record every conversation.
– Support for popular chat widgets: Facebook Messenger, LiveChat, Intercom, Drift, and custom embeds.
– Real-time chat logging: See transcripts and assign chats as leads.
– Chat-to-sale reporting: Determine which chat interactions drive revenue.

### Automated Lead Organization
Description: Keep leads tidy and prioritized without manual spreadsheets.
– Search & filter: Quickly locate leads by date, campaign, keyword, or value.
– Lead scoring & qualification: Mark hot leads and assign tags for follow-up.
– Export & share: Download CSVs for client reports or CRM imports.

### Marketing Reporting & Intelligence
Description: One dashboard for all your performance data.
– Campaign & keyword breakdowns: See which keywords, ads, or channels deliver the best leads.
– Custom report builder: Craft tailored reports for clients or internal teams.
– Scheduled email dispatch: Automate weekly or monthly performance summaries.

### eCommerce Tracking
Description: Blend online sales with call and form leads.
– Order attribution: Track purchases back to marketing sources.
– Multi-channel journey: Follow a customer across clicks, forms, and calls.
– Revenue insights: Attach monetary value to each conversion type.

## Pricing

Whether you’re flying solo or running an agency, WhatConverts has a plan to fit your needs. Here’s a breakdown:

Individual Business Plans (Single Account)
– Call Tracking Plan – $30/mo
– Suited for small businesses that primarily rely on calls and texts.
– Includes $30 usage credit, call tracking numbers, recording, SMS tracking, API access.
– 14-Day Free Trial to test the basics.

– Plus Plan – $60/mo
– Best for marketers who need full omnichannel lead capture.
– Adds form & chat tracking, campaign & keyword reporting, Google Ads/Bing/Analytics integration.
– $30 usage credit and 14-day trial included.

– Pro Plan – $100/mo
– Ideal for compliance-sensitive industries (HIPAA).
– All Plus features plus call flows, report builder, scheduled reports, and HIPAA compliance.
– Comes with $30 free credit and trial.

– Elite Plan – $160/mo
– For power users seeking deep insights.
– All Pro features, plus customer journey mapping, multi-click attribution, pages visited, and advanced lead intelligence.
– 14-day trial and $30 credit.

Agency Plans (Unlimited Accounts)
– Agency Plus – $500/mo
– Unlimited accounts, call/forms/chat tracking for multiple clients.
– API access, reporting integrations, $250 usage credit, trial available.

– Agency Pro – $800/mo
– Includes call flows, custom reports, scheduled summaries, HIPAA compliance.
– $300 credit, 14-day free trial.

– Agency Elite – $1,250/mo
– Full suite: customer journey, multi-click attribution, lead intelligence.
– $400 usage credit, customizable, trial included.

## Benefits to the User (Value for Money)

I’ve been using WhatConverts for months, and here’s what makes it a standout investment:

– Crystal-clear ROI measurement
By tying calls, forms, and chats to actual campaign data, you eliminate guesswork—every marketing dollar is accounted for.

– All leads in one place
Consolidate phone calls, web forms, chat transcripts, and eCommerce orders into a single intuitive dashboard.

– Scalability for agencies
Manage unlimited clients and track individual performance metrics without juggling multiple tools or spreadsheets.

– Actionable insights
Use smart lead reporting to identify your top-performing keywords, channels, and creatives, and optimize accordingly.

– Money saved on integration costs
Built-in connections with Google Ads, Bing, and Analytics cut out expensive third-party middleware.

– Rapid onboarding and trial
Sign up at WhatConverts and get $30 of free usage credit—no credit card required to try all features for 14 days.

## Customer Support

I’ve always found the WhatConverts support team impressively responsive. They offer multi-channel assistance—email and live chat during business hours, plus phone support for urgent issues. When I had a question about integrating dynamic number insertion with my WordPress site, I received a detailed answer in under an hour.

Their knowledge base and ticketing system are equally robust. Every support agent I’ve interacted with has been knowledgeable, friendly, and willing to guide me through complex setups. They follow up to ensure your problem is resolved, not just closed.

## External Reviews and Ratings

Most reviewers praise WhatConverts for its comprehensive tracking features and clarity in reporting. On G2, it holds an average of 4.6/5 stars, with users highlighting the ease of setup and depth of analytics. TrustRadius users repeatedly mention how WhatConverts helped them justify ad spend to skeptical stakeholders.

Some customers have noted minor drawbacks—like a learning curve when configuring custom reports and occasional lag in real-time data refresh. WhatConverts has acknowledged these concerns and rolled out performance improvements, including faster data syncing and an expanded library of report templates.

## Educational Resources and Community

WhatConverts doesn’t leave you to figure things out alone. Their official blog features step-by-step tutorials on advanced call tracking strategies, attribution modeling, and optimization tips. You’ll also find video walkthroughs on YouTube covering initial setup, API integrations, and using the report builder.

Additionally, the WhatConverts documentation portal is exhaustive—covering every feature, API endpoint, and integration. For peer support, the WhatConverts Community Forum hosts agency owners and marketers who share usage scenarios, custom scripts, and best practices. Monthly live webinars round out the education offerings, providing deep dives into new features.

## Conclusion

After putting WhatConverts through its paces, I can confidently say it delivers on its promise to improve marketing ROI through precise lead tracking and reporting. Between the automated number insertion, omnichannel capture, and powerful reporting, it’s the complete package for agencies and businesses alike. Don’t miss out—this is the moment to Get $30 of Free usage credit on WhatConverts Today and experience the difference yourself. Sign up now to transform how you track and value every marketing lead!