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What Is Kit(formerly ConvertKit)?

Kit(formerly ConvertKit) is an email-first operating system designed specifically for creators—bloggers, podcasters, writers, artists, and anyone who wants to build a lasting business through meaningful connections. With Kit, you can:

• Grow your subscriber list with intuitive landing pages and opt-in forms.
• Connect deeply with your audience using segmentation and personalization.
• Automate your marketing workflows to save time and increase consistency.
• Monetize your content through digital products, subscriptions, and more.

It’s an all-in-one platform that handles email creation, automations, audience management, and even hosting your Creator Profile. Whether you’re just starting out or scaling up, Kit helps you focus on what truly matters—sharing your passion and turning fans into supporters.

Features

Kit’s feature set is built around four core pillars—Grow, Connect, Automate, and Monetize—each engineered to make your life easier and your business more profitable. Let’s unpack what each one offers.

Grow

Capturing emails and expanding your reach doesn’t have to be complicated. Kit’s growth tools are robust and user-friendly:

• Unlimited Landing Pages: Choose from customizable templates to match your branding and drive sign-ups.
• Opt-in Forms Everywhere: Embed forms on your site or use standalone pages to maximize conversions.
• Newsletter Feed & Website: Launch a full-fledged content hub without writing a single line of code.
• API Access: Integrate with your favorite tools to supercharge subscriber growth.

Connect

Building relationships is at the heart of every creator’s mission. Kit’s audience management tools let you:

• Tag & Segment Subscribers: Organize your list based on behavior, interests, and engagement.
• Personalized Emails: Address readers by name, send relevant content, and boost open rates.
• Subscriber Insights: Track engagement scores and know exactly who your most passionate fans are.
• High Deliverability: Benefit from optimized sending infrastructure that ensures your emails land in inboxes, not spam folders.

Automate

Time is your most valuable asset. Kit’s automation engine helps you:

• Visual Automation Builder: Drag-and-drop your customer journeys—no coding required.
• Event-Triggered Sequences: Automatically follow up when someone subscribes, clicks, or buys.
• Behavior-Based Paths: Create dynamic experiences that adapt to each subscriber’s actions.
• Minimal Input, Maximum Output: Set it up once and let Kit work quietly in the background.

Monetize

Turning your creative passion into revenue streams has never been smoother. With Kit you can:

• Sell Digital Products: Host and deliver e-books, templates, courses, and more.
• Paid Newsletters & Subscriptions: Offer exclusive content behind a paywall.
• Affiliate & Ad Revenue: Integrate third-party offers directly into your emails.
• Creator Profile Storefront: Showcase all your products and content in one place.

Pricing

Kit offers flexible plans to suit everyone from hobbyists to enterprises. Whether you’re getting started or running a large-scale operation, there’s a tier designed for you.

Newsletter Plan (Free)

• Who it’s for: New creators testing the waters or anyone on a shoestring budget.
• Price: $0/month
• Subscribers: Up to 10,000
• Includes:
  • 1 Basic Visual Automation
  • 1 Email Sequence
  • Unlimited Landing Pages, Forms & Broadcasts
  • Audience Tagging & Segmentation
  • Sell Digital Products
  • API Access & Email Support

Creator Plan

• Who it’s for: Emerging creators looking to remove branding and unlock smart recommendations.
• Price: $29/month or $25/month billed annually (Get 2 Months Free with Kit annual plans Today!)
• Subscribers: Up to 1,000
• Includes everything in Newsletter Plan, plus:
  • Unlimited Automations & Sequences
  • 2 Users
  • Free & Paid Recommendations
  • Smart Recommendations & Apps
  • RSS Campaigns, Polls, 24/7 Email & Chat Support

Creator Pro Plan

• Who it’s for: Serious creators ready to scale with advanced testing and reporting.
• Price: $59/month or $50/month billed annually (Get 2 Months Free with Kit annual plans Today!)
• Subscribers: Up to 1,000
• Includes everything in Creator Plan, plus:
  • Unlimited Users
  • Advanced A/B Testing & Facebook Custom Audiences
  • Referral System & Editable Broadcast Links
  • Engagement Scoring & Deliverability Reports
  • Insights Dashboard & Priority Support

Enterprise Plan

• Who it’s for: Large organizations needing bespoke solutions and white-glove service.
• Price: Custom (Flexible billing, custom subscriber limits)
• Includes everything in Creator Pro, plus:
  • Concierge Onboarding & Migration Services
  • Dedicated Growth Manager & IP Address
  • Deliverability Consultation & Monthly Performance Reviews

Benefits to the User (Value for Money)

• Cost-Effective Growth: The free Newsletter Plan lets you build an audience of up to 10,000 without spending a dime.
• Time Savings: Visual automations and templates reduce hours of manual work into minutes of setup.
• Scalable Infrastructure: Move from free to paid tiers seamlessly as your subscriber count grows.
• All-in-One Platform: Email, landing pages, forms, products, and analytics live under one roof—no extra integrations needed.
• High ROI: Monetize via multiple channels (digital products, subscriptions, ads) to diversify income streams.
• Data-Driven Decisions: In-depth reports and engagement scoring help you optimize campaigns for better conversions.

Ready to see these benefits in action? Explore Kit and claim your 2-month annual bonus today.

Customer Support

Kit’s support team is renowned for fast, friendly service. Whether you need help with setting up your first automation or migrating thousands of contacts, you can reach out via email or live chat 24/7. Paid plans even unlock priority support channels, ensuring your questions are answered in record time.

If you’re on an Enterprise plan, you get a dedicated growth manager and a white-glove migration service. That means step-by-step assistance as you move your entire operation to Kit and ongoing performance reviews to keep you on track. In short, help is always available whenever you need it.

External Reviews and Ratings

Kit(formerly ConvertKit) consistently earns high marks on review platforms:

• G2: 4.6/5 stars from over 500 reviewers, praising its ease of use and automations.
• Capterra: 4.7/5 stars, with users highlighting exceptional deliverability and customer support.
• TrustRadius: 8.9/10 for feature set and usability, though a few users noted they’d like even more advanced segmentation options.

Some customers have mentioned occasional lag when dealing with large subscriber lists, but Kit’s team has rolled out performance optimizations and regular updates to address these issues. Overall, the platform’s pros far outweigh any minor cons.

Educational Resources and Community

Learning on Kit is straightforward thanks to a wealth of official resources. The Kit blog is packed with case studies, step-by-step guides, and industry best practices. Video tutorials walk you through everything from basic list building to advanced automation strategies.

Additionally, Kit hosts a vibrant community of creators via forums, a private Facebook group, and regular webinars. You can share templates, troubleshoot challenges, and network with peers who are also scaling their creator businesses. Comprehensive documentation and API references round out the support ecosystem, making self-service a breeze.

Conclusion

To recap, Kit(formerly ConvertKit) is a powerhouse platform that helps creators grow their list, connect with fans, automate workflows, and monetize content—all without unnecessary complexity. The generous free tier, flexible paid plans, and expert support make it a top choice for creators at every stage.

Don’t miss out on the limited opportunity to Get 2 Months Free with Kit annual plans Today. Click here to lock in this exclusive bonus: Kit(formerly ConvertKit).

Your audience is waiting. Start your free trial and save big today by visiting Kit(formerly ConvertKit) now!