In today’s competitive landscape, understanding which marketing channels really move the needle is crucial. Call tracking software gives you real-time insights into how your campaigns generate phone leads and directly tie those calls to specific ads, keywords, and landing pages. Armed with this data, you can optimize budgets, eliminate waste, and supercharge your marketing ROI.

What Is Call Tracking Software?

Call tracking software automatically assigns unique phone numbers to your various marketing campaigns—Google Ads, Facebook ads, email blasts, and more. When a prospect calls, the system records the call source, duration, and outcome. This level of granularity shows you exactly which channels are driving high-value conversations.

Beyond tracking calls, advanced platforms capture form submissions and chat interactions, so you get a unified view of every lead across every touchpoint.

Key Benefits of Call Tracking Software

• Accurate Attribution: Stop guessing which keywords or ads drove phone calls. See clearly which campaigns generate revenue.
• Optimized Spend: Reallocate budget from underperforming channels to high-ROI sources.
• Lead Qualification: Review call recordings to assess lead quality and coach your sales team.
• Automated Reporting: Get real-time dashboards and custom reports without manual data entry.
• Improved Customer Experience: Use dynamic number insertion for seamless tracking across desktop and mobile visits.

How WhatConverts Elevates Your Marketing

WhatConverts is a powerful all-in-one lead tracking solution trusted by top PPC and SEO professionals. It captures every call, form, and chat lead, then automatically organizes and values each interaction so you can focus on growing revenue.

With built-in integrations for Google Ads, Bing, Analytics, and more, you’ll see which keywords and campaigns deliver the best leads in one intuitive dashboard. No more toggling between platforms or exporting spreadsheets—everything you need is at your fingertips.

Top Features at a Glance

Dynamic Number Insertion

Automatically swaps tracking numbers on your website based on the visitor’s source, ensuring every call is correctly attributed.

Call Recording & Analytics

Listen to call recordings to train your team, identify winning pitches, and spot opportunities for improvement.

Form & Chat Tracking

Capture and attribute web leads alongside phone calls to get the complete picture of your marketing performance.

Custom Reporting

Create branded dashboards and schedule automated reports to keep stakeholders informed on lead volume, cost per lead, and ROI.

Use Cases: Who Benefits Most?

Marketing Agencies

Demonstrate clear value to clients by tying every dollar spent to tangible lead outcomes and closed deals.

Local Businesses

Track calls from search ads, directories, and social channels to understand which promotions drive foot traffic and bookings.

eCommerce Brands

Combine online orders and phone sales data for holistic attribution and smarter budget allocation.

Pricing Overview

WhatConverts offers flexible plans for businesses of all sizes:

• Call Tracking Plan – Starting at $30/mo. (Phone calls and texts.)
• Plus Plan – $60/mo. (Calls, forms, chat, integrations.)
• Pro Plan – $100/mo. (Advanced reporting, call flows, HIPAA compliance.)
• Elite Plan – $160/mo. (Multi-click attribution, lead intelligence.)

Proven ROI Gains

Agencies using WhatConverts often see a 20–40% uplift in marketing ROI within the first quarter. By reallocating spend to high-performing keywords and campaigns, they boost qualified leads while reducing wasted ad dollars.

Ready to Track Every Call and Maximize ROI?

Experience the full power of call tracking software with a risk-free trial. Try WhatConverts Free for 14 days Today and discover which marketing channels truly drive your business forward.