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As someone who’s spent years dissecting marketing channels, I know how overwhelming tracking every call, form submission, and chat can be. That’s why WhatConverts has become my go-to tool. Trusted by top PPC and SEO professionals, WhatConverts simplifies lead capturing by automatically organizing calls, forms, and chats so you can focus on growth instead of guesswork.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software built for marketing agencies and their clients. It provides complete visibility into how your marketing efforts translate into real customer interactions—whether through phone calls, web forms, chat conversations, or eCommerce transactions. By centralizing every lead in one platform, WhatConverts turns raw data into actionable insights so you can refine your strategies and boost ROI.

WhatConverts Overview

Founded with a mission to bridge the gap between marketing spend and measurable results, WhatConverts has grown from a simple call-tracking tool into a robust lead management system. Early adopters praised its ease of use, and word-of-mouth quickly spread through digital agencies looking for reliable attribution. Over the years, the platform has integrated form and chat tracking, custom reporting, and real-time dashboards—solidifying its reputation as a comprehensive solution.

Today, WhatConverts serves hundreds of marketing agencies and thousands of business owners across diverse industries. From small local boutiques to enterprise-level firms, customers rely on WhatConverts to prove and grow marketing ROI with precision and speed.

Pros and Cons

Pro: Comprehensive Lead Capture – Records calls, forms, chats, and eCommerce transactions in one place for complete attribution.

Pro: Auto-Organized Leads – Built-in filters let you sort, qualify, and value leads instantly.

Pro: Custom Reporting – Generate marketing reports tailored to your clients’ KPIs and showcase performance clearly.

Pro: Real-Time Insights – Monitor campaign performance as leads come in to make timely optimizations.

Pro: Easy Integration – Connects with Google Ads, Analytics, CRMs, and popular chat widgets in minutes.

Pro: Scalable Plans – Flexible pricing tiers that grow with your agency or business needs.

Con: Learning Curve – Advanced reporting features may require a brief onboarding period.

Con: Phone Support Hours – Live support is excellent but limited to business hours in certain regions.

Features

WhatConverts packs a suite of powerful features designed to simplify lead capturing and attribution:

Call Tracking

Assign unique phone numbers to each marketing source or campaign. When a prospect calls, WhatConverts records:

• Caller ID and call duration
• Recording and transcription
• Source attribution (keyword, ad group, organic channel)

Form Tracking

Anywhere you collect form submissions—contact forms, quote requests, newsletter sign-ups—WhatConverts:

• Captures all form fields automatically
• Attributes traffic source and landing page
• Sends instant notifications and updates lead status

Chat Tracking

Integrate with your favorite chat solutions to log every conversation. Key capabilities include:

• Chat transcripts attached to lead records
• Visitor metadata (location, source, browser)
• Chat-to-lead conversion analytics

eCommerce Transaction Attribution

For online stores, track orders back to the marketing channel. WhatConverts tracks:

• Transaction value and items purchased
• Complete source path (ad click to checkout)
• ROI calculations per campaign

WhatConverts Pricing

Whether you’re a solo marketer or a large agency, WhatConverts has a plan for you:

Starter

Price: $49/month
Ideal for freelancers and small businesses.
Highlights:

• Up to 500 leads/month
• Call, form, and chat tracking
• Basic reporting

Professional

Price: $99/month
Ideal for growing agencies.
Highlights:

• Up to 2,500 leads/month
• Custom reports and dashboards
• CRM integrations

Enterprise

Custom pricing
Ideal for large agencies and multi-location businesses.
Highlights:

• Unlimited leads
• Dedicated account manager
• API access and advanced security

WhatConverts Is Best For

Whether you’re managing a local service company or a multi-channel eCommerce brand, WhatConverts streamlines lead capturing and delivers clarity on marketing performance:

Digital Marketing Agencies

Centralize client leads in one dashboard, generate white-label reports, and prove ROI with concrete data.

Small to Mid-Size Businesses

Understand which channels drive the most valuable leads and allocate budgets effectively.

eCommerce Retailers

Connect online transactions back to the original ad, keyword, or referral source to optimize ad spend.

Benefits of Using WhatConverts

• Accurate Marketing Attribution: Know exactly which campaigns deliver high-value leads.
• Improved ROI: Scale budgets on top-performing channels and cut waste on underperformers.
• Time Savings: Automated lead organization eliminates manual data entry.
• Enhanced Lead Qualification: Tag and value leads to focus on the most promising opportunities.
• Customized Reporting: Share insightful dashboards with stakeholders in seconds.

Customer Support

WhatConverts’ support team is renowned for quick response times and hands-on assistance. You can reach out via live chat, email, or phone during business hours—ensuring any issue or question is resolved promptly.

Additionally, the knowledge base is packed with step-by-step tutorials, video walkthroughs, and FAQs to guide you through setup and advanced features at your own pace.

External Reviews and Ratings

Users on G2 and Capterra consistently rate WhatConverts above 4.5 stars. Praised for its intuitive interface and reliable call recording, many marketers highlight how it transformed their reporting process.

Some feedback suggests initial setup can be detailed, but WhatConverts addresses this with dedicated onboarding resources and personalized support to ensure a smooth transition.

Educational Resources and Community

WhatConverts maintains an active blog with best practices on lead capturing, attribution modeling, and campaign optimization. Regular webinars and video tutorials cover new features and industry trends.

The community forum connects you with fellow marketers and agency owners sharing tips, integrations, and creative use cases—making it easy to learn and implement advanced tracking strategies.

Conclusion

In today’s competitive landscape, mastering lead capturing is non-negotiable. WhatConverts provides the all-in-one tracking, reporting, and intelligence you need to prove and grow marketing ROI. Mid-cycle optimizations become effortless when you can see which keywords, ads, and channels drive quality leads. Ready to transform your data into growth? Try WhatConverts Free for 14 days Today and experience the clarity that powers smarter marketing decisions.

Try WhatConverts Free for 14 days Today