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What Is Omnisend?

Omnisend is an ecommerce-focused email and SMS marketing automation platform designed to help online retailers drive revenue and engagement. Businesses of all sizes—from startups to large enterprises—use Omnisend to:

• Automate welcome series, cart recovery, and post-purchase follow-ups
• Send targeted email and SMS campaigns from a single dashboard
• Personalize messages based on real-time customer behavior
• Design professional campaigns using 250+ customizable templates

At its core, Omnisend combines the power of email and SMS marketing into one seamless workflow, so you can reach shoppers wherever they are and turn abandoned carts into completed purchases—even while you sleep.

Features

Omnisend packs a robust feature set that’s easy to use yet powerful enough for high-volume senders. Below are the standout capabilities I tested and why they matter.

Email & SMS Marketing

Omnisend’s unified inbox lets you craft email and SMS campaigns side by side. No need to bounce between tools—everything lives under one roof.

• Drag-and-drop editor for email, plus plain-text and SMS editors
• Built-in compliance checks for SMS (opt-in/out, country regulations)
• Send both channels together or separately, depending on your strategy
• Preview messages across devices to guarantee crisp, on-brand looks

Pre-built Automations

Omnisend offers a library of workflow templates that you can deploy in minutes.

• Welcome series to onboard new subscribers
• Abandoned cart and browse abandonment triggers to reclaim lost revenue
• Order confirmation and shipping updates to reduce customer anxiety
• Birthday and loyalty automations to boost repeat purchases

Templates & Customization

With over 250 professionally designed email templates and a variety of signup forms, pop-ups, and landing pages, I found it easy to maintain consistent branding.

• 100% editable blocks—fonts, images, colors, and layouts
• Mobile-responsive by default, so no extra work is needed
• Dynamic content modules for product recommendations and countdown timers

Segmentation & Personalization

Segmenting audiences in Omnisend is both intuitive and powerful.

• Create unlimited segments based on shopping behavior, email interaction, and demographics
• Real-time updates—segments refresh automatically as new data comes in
• Merge multiple conditions (AND/OR logic) to hyper-target your campaigns

Integrations

Omnisend integrates with over 160 ecommerce platforms and apps, so syncing data is almost effortless.

• One-click connections for Shopify, WooCommerce, BigCommerce, and more
• Syncs orders, customers, products, and abandoned carts in real time
• Advanced integrations via API for custom use-cases

Analytics & Reporting

Tracking performance metrics is straightforward, with built-in reports for email, SMS, automation, and more:

• Deliverability, open, click, and revenue statistics at a glance
• A/B testing results for subject lines, send times, and content blocks
• Visual funnels to see where customers drop off in your workflows

Signup Forms & Pop-ups

Built-in form and pop-up builders help you grow your list without relying on third-party tools.

• Multiple triggers: time on page, exit intent, scroll percentage
• Customizable designs to match your site’s look and feel
• Built-in incentives: wheel of fortune, discount codes, gift boxes

Pricing

Omnisend offers flexible pricing tiers to suit businesses at every stage. And remember, you can explore these plans in detail on Omnisend’s site to see which one fits your needs before applying your exclusive 30% discount.

• Standard – $11.20/mo (billed quarterly)
  Best for growing and medium-sized businesses focusing on email marketing.
  • Contacts: 500
  • Email sends: 6,000/mo
  • Includes $1 SMS credit, unlimited web push
  • 24/7 priority support and optional success manager from $400/mo
• Pro – $41.30/mo (billed quarterly)
  Ideal for high-volume senders who need robust SMS capabilities.
  • Contacts: 2,500
  • Unlimited emails
  • Global SMS & web push with $41.30 bonus global SMS credit
  • Advanced reporting, product recommender, priority support, success manager
• Custom Pricing
  Tailored for enterprises with large lists or unique volume needs.
  • Unlimited contacts and emails
  • Global SMS and web push
  • Free migration, onboarding assistance, dedicated success manager

Benefits to the User (Value for Money)

Omnisend’s feature set and pricing deliver remarkable value for ecommerce marketers. Here’s why it pays for itself:

• Unified channel management: Save time by running email and SMS campaigns from one dashboard—no more toggling between tools.
• Pre-built automations: Get started quickly with workflows that engage customers 24/7, freeing up your schedule.
• Real-time segmentation: Personalize messages on the fly using customer behavior data, increasing conversion rates.
• High ROI: Users report up to 50% more recovered revenue from abandoned carts and 30% higher click-through rates.
• Scalable plans: As your contact list grows, you simply move up tiers—no surprises or hidden fees.
• 24/7 support: Round-the-clock help ensures you never get stuck, even during peak campaign periods.

Customer Support

Omnisend offers responsive, around-the-clock support via live chat and email. I tested their chat feature at odd hours and received knowledgeable answers within minutes, helping me configure tricky automation triggers without delay.

For businesses on higher tiers, a dedicated success manager is available to guide you through advanced setups, migrations, and optimization strategies. The additional layer of support can be a game-changer for teams scaling up their marketing efforts.

External Reviews and Ratings

Across review platforms, Omnisend consistently earns high marks for ease of use and automation capabilities. On G2 Crowd, it holds a 4.6/5 average rating with praise for its intuitive builder and powerful segmentation. Capterra users often highlight the seamless Shopify integration and ROI in recovered sales.

Some users noted limitations around advanced SMS compliance in certain regions and occasional delays in API-based data sync. Omnisend has acknowledged these issues and released updates to improve failover handling and regulatory checks, showing they listen to customer feedback and act quickly.

Educational Resources and Community

Omnisend backs its software with an extensive library of educational content. Their official blog features case studies, best practices, and expert interviews covering topics from deliverability to creative campaign ideas. Video tutorials on YouTube walk you through every major feature, from setting up your first workflow to advanced segmentation hacks.

Additionally, the Omnisend community forum and Facebook user group are active hubs where ecommerce marketers share templates, troubleshoot problems, and swap optimization tips. Whether you prefer self-paced learning or peer-to-peer support, there’s a resource to match your style.

Conclusion

Between robust email and SMS automations, intuitive segmentation, and hundreds of integrations, Omnisend stands out as a complete marketing platform for ecommerce brands. Combined with Get 30% OFF with Omnisend’s Quarterly Plans, this is your chance to scale revenue without blowing your budget.

Don’t wait—claim your discount and start driving real sales growth today with Omnisend’s proven automation workflows and dedicated support. Get Started with Omnisend for Free Today