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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting software tailored for marketing agencies and business owners who need to prove and grow their ROI. It automatically captures calls, form submissions, chats, and eCommerce transactions, consolidating every lead into a single dashboard for easy analysis. Whether you’re managing PPC, SEO, or multi-channel campaigns, WhatConverts provides the clarity you need to understand which sources drive the most valuable leads.

At its core, WhatConverts streamlines marketing attribution. Instead of guessing which keywords or channels performed best, you can see the exact path from ad click to conversion. That transparency helps performance marketers refine strategies, shift budget allocations, and demonstrate real growth to clients or stakeholders.

Features

WhatConverts packs a robust set of features designed to capture, organize, and glean insights from every lead. Here’s a deep dive into the platform’s key capabilities:

Call Tracking

Track every inbound call and text message with pinpoint accuracy.

– Instant call tracking numbers for local and toll-free dialing.
– Dynamic Number Insertion swaps numbers on your site based on visitor source (Google Ads, Bing Ads, organic search).
– Call recording and detailed call metadata (duration, caller ID, call recordings stored securely).

Form Tracking

Capture and attribute all form submissions, no matter where they appear.

– Auto-capture forms embedded through HTML, iFrames, or form plugins.
– Custom field mapping to segment leads by campaign, source, and keyword.
– Real-time notifications via email or SMS so you never miss a hot lead.

Chat Tracking

Monitor chat conversations across multiple tools in one unified interface.

– Integration with leading chat widgets (LiveChat, Drift, Facebook Messenger).
– Session transcripts that tie back to marketing source, campaign, and keyword.
– Chat value scoring to prioritize follow-ups.

eCommerce Tracking

Connect cart and purchase data to specific marketing efforts.

– Track add-to-cart, checkout, and purchase completions.
– Attribute revenue and order volume to individual keywords and campaigns.
– Enhanced ROI calculations to inform ad spend decisions.

Auto-Organized Lead Management

Never lose track of a lead again with built-in sorting and qualification tools.

– Search, filter, and sort leads by date, value, or custom tags.
– Assign lead values and qualification statuses for prioritization.
– Bulk export or integrate with CRM systems via API.

Custom Reporting & Intelligence

Generate actionable insights and shareable reports in minutes.

– Pre-built marketing reports broken down by channel, campaign, and keyword.
– Custom report builder lets you choose metrics, date ranges, and filters.
– Scheduled reports delivered via email or PDF, ensuring stakeholders stay informed.

Pricing

There’s a plan for every business size and budget. Plus, thanks to this limited discount, you’ll receive a **$30 usage credit** on any plan you choose.

Individual Business Plans

• Call Tracking Plan – $30/mo
  Perfect for solo marketers: phone calls and text messages only. Includes dynamic number insertion, call recording, and API access. (Trial: 14-day free trial + $30 credit)
• Plus Plan – $60/mo
  Adds form and chat tracking, campaign/keyword reporting, and integrations with Google Ads, Bing, and Analytics. Ideal for small businesses. (Trial: 14-day free trial + $30 credit)
• Pro Plan – $100/mo
  Everything in Plus plus call flows, report builder, scheduled reports, and HIPAA compliance. Suited for midsize companies with strict data requirements. (Trial: 14-day free trial + $30 credit)
• Elite Plan – $160/mo
  All Pro features plus multi-click attribution, customer journey maps, pages visited, and lead intelligence dashboards. Built for high-volume marketers. (Trial: 14-day free trial + $30 credit)

Agency Plans (Unlimited Accounts)

• Agency Plus – $500/mo
  Unlimited accounts, all call/form/chat tracking features, campaign reporting, API access. (Trial: 14-day free trial + $250 credit)
• Agency Pro – $800/mo
  Adds call flows, custom report builder, scheduled reports, HIPAA compliance. (Trial: 14-day free trial + $300 credit)
• Agency Elite – $1,250/mo
  Full feature set with customer journey, multi-click attribution, pages visited, and lead intelligence. (Trial: 14-day free trial + $400 credit)

Ready to save on your marketing analytics? Activate your **limited discount** by choosing any plan and enjoy an immediate credit—just visit WhatConverts to get started.

Benefits to the User (Value for Money)

Investing in WhatConverts not only streamlines your marketing efforts but also maximizes every dollar you spend. Here’s the real value you’ll gain:

• Accurate Attribution: By tying every call, form, and chat back to keywords and campaigns, you’ll stop guessing where conversions originate. That means smarter budget allocation and higher ROI.
• Unified Lead Data: All your leads—across calls, forms, chats, and eCommerce—live in one dashboard, saving you hours of manual consolidation and reporting.
• Actionable Insights: Customizable reports highlight top-performing channels in real time, letting you double down on strategies that work and cut what doesn’t.
• Scalable Solution: Whether you’re a solo entrepreneur or an agency managing dozens of clients, WhatConverts grows with you. Unlimited accounts on agency plans mean no extra seat fees.
• Enhanced Lead Qualification: Assign values and statuses, then filter and prioritize high-value leads to improve your follow-up and close rates.
• Integration Ecosystem: Sync with Google Ads, Bing, Analytics, CRMs, and more via API. Eliminate data silos and automate workflows end to end.

Customer Support

WhatConverts prides itself on responsive, intelligent support. Their team is reachable via email, live chat, and phone—day or night. When I had a question about setting up dynamic number insertion, support provided step-by-step guidance within minutes, ensuring I didn’t miss any campaign data.

For more complex inquiries, they offer scheduled walkthroughs and screen-share sessions, so you’re never left scratching your head. Their HIPAA-compliant plans also come with priority support for businesses handling sensitive information.

External Reviews and Ratings

Users across G2 and Capterra give WhatConverts consistently high marks—averaging 4.7 out of 5 stars. Positive reviews emphasize the accuracy of call and form attribution, as well as the ease of creating custom reports. One marketer noted, “Our conversion data used to be fragmented; now I have complete visibility and can justify every ad dollar.”

Some critiques mention a learning curve when first navigating advanced features like multi-click attribution and report builder. However, WhatConverts has addressed these concerns by expanding its tutorial library and releasing frequent UI updates to simplify the setup flow.

Educational Resources and Community

WhatConverts supports users with an extensive knowledge base, covering everything from basic tracking snippets to advanced attribution strategies. Their official blog regularly publishes case studies, optimization tips, and industry insights. Video tutorials break down setup processes in digestible clips, while webinars dive deep into trending topics like conversation analytics and lead scoring.

Beyond official channels, a growing community of users gathers on forums and social media groups. Here, marketers share custom report templates, troubleshooting tips, and creative ways to use WhatConverts data for pitch presentations and ROI dashboards.

Conclusion

In sum, WhatConverts offers an unbeatable combination of comprehensive lead tracking, flexible reporting, and integrations—all backed by top-notch support. And right now, you can take advantage of a limited discount to get $30 of free usage credit on your chosen plan. Whether you need simple call tracking or an enterprise-level multi-channel attribution suite, this deal ensures you start strong without overspending.

Don’t miss out—unlock your credit and experience the clarity of data-driven marketing today. Try WhatConverts free for 14 days and claim your $30 usage credit now.