Hunting for a top-notch way to measure every single lead your campaigns generate? You’ve landed in the perfect spot. In this guide, I’ll walk you through everything about WhatConverts, the premier lead tracking and reporting solution favored by savvy PPC and SEO pros. Plus, I’ve secured an exclusive opportunity—Get $30 of Free usage credit on WhatConverts Today—that you won’t find anywhere else.

Stick around, because I’m about to show you how to leverage this limited promo, unlock powerful insights into your marketing ROI, and see why performance marketers rave about WhatConverts. By the end of this review, you’ll know exactly which plan suits your needs and how to grab your 14-day trial along with that $30 credit. Ready? Let’s dive in.

What Is WhatConverts?

WhatConverts is an all-in-one lead tracking software that automatically captures every marketing-driven interaction—calls, forms, chats, and even eCommerce transactions. Designed for marketing agencies, their clients, and any performance marketer seeking to validate ROI, it consolidates all leads in one platform, organizes them intelligently, and delivers actionable insights in real time.

From dynamic number insertion on your website to detailed multi-touch attribution, WhatConverts ensures you know which channels, campaigns, and keywords drive the most valuable leads. It’s the software that transforms guesswork into clear, data-driven decisions.

Features

WhatConverts comes loaded with robust features tailored to both individual businesses and agencies. Below, I break down the core capabilities and explain how each can supercharge your marketing efforts.

Call Tracking & Recording

Instantly set up local and toll-free numbers to capture every phone call. Key capabilities include:

• Dynamic Number Insertion: Automatically swap phone numbers based on traffic sources to attribute calls precisely.
• Call Recording & Transcription: Replay calls to assess lead quality, train staff, and refine messaging.
• Real-Time Notifications: Receive pings via email or SMS when high-value leads call in.

Form Tracking

Don’t lose track of any web form submission. This feature provides:

• Auto-capture of all form fills across your site.
• Search & Filter Leads: Quickly find submissions by campaign, keyword, or date.
• Lead Qualification & Value Assignment: Tag, score, and assign monetary values to each form inquiry.

Chat Tracking

Connect your live chat or third-party chat tools to centralize all chat interactions. Benefits include:

• Unified Chat Reporting: See chat transcripts, source attribution, and conversion details in one feed.
• Lead Capturing: Automatically record visitor and conversation data for follow-up.
• Integration with Campaign Data: Attribute chats precisely to ads and keywords.

eCommerce & Multi-Channel Attribution

Track not only offline interactions but also online purchases and multi-touch customer journeys:

• Shopping Cart Tracking: Monitor checkout steps and track abandoned carts as leads.
• Customer Journey Mapping: Visualize every touchpoint from click to conversion.
• Multi-Click Attribution: Assign credit across multiple ads, keywords, and channels.

Marketing Intelligence & Reporting

Powerful dashboards and custom reports give you the big picture:

• Real-Time Reporting: Up-to-the-minute data on calls, forms, and chats.
• Custom Report Builder: Create reports tailored to client or executive needs.
• Scheduled Reports: Automate email delivery to stakeholders on a set cadence.

Integrations & API Access

Connect WhatConverts with your existing martech stack:

• Google Ads & Analytics, Bing Ads integration for seamless data flow.
• Webhook & API Endpoints to push data into CRMs or BI tools.
• Zapier support for hundreds of additional integrations.

Pricing

Whether you’re a solo entrepreneur or running a full-scale agency, WhatConverts has a plan to fit your budget. All plans come with a 14-Day Free Trial and a $30 usage credit. Here’s how they stack up:

Individual Business Plans

• Call Tracking – $30/mo
  • Call & text tracking
  • Instant numbers & dynamic insertion
  • Basic API access

  Perfect for freelancers or small businesses primarily focused on call volume.

• Plus – $60/mo
  • Everything in Call Tracking
  • Form & chat tracking
  • Campaign & keyword reporting
  • Google Ads, Bing Ads & Analytics integrations

  Ideal if you run multi-channel campaigns and need complete lead capture.

• Pro – $100/mo
  • All Plus features
  • Call flows & HIPAA compliance
  • Report builder & scheduled reports

  Best for agencies or businesses in regulated industries requiring advanced call routing and compliance.

• Elite – $160/mo
  • All Pro features
  • Customer journey & multi-click attribution
  • Pages visited & lead intelligence

  Designed for marketing teams aiming for full-funnel visibility and in-depth lead analytics.

Agency Plans (Unlimited Accounts)

• Plus – $500/mo (Customizable)
  • All Call Tracking features
  • Track calls, forms, chat
  • Campaign & keyword reporting
  • API access
• Pro – $800/mo (Customizable)
  • All Plus features
  • Call flows, report builder, HIPAA compliance
• Elite – $1,250/mo (Customizable)
  • All Pro features
  • Customer journey & multi-click attribution
  • Pages visited & lead intelligence

Explore detailed plans and get started with WhatConverts to see which option aligns with your marketing goals and budget.

Benefits to the User (Value for Money)

Choosing WhatConverts means you’ll enjoy clear advantages that boost ROI and streamline your workflow. Here are some of the top benefits:

• Comprehensive Lead Capture: Never miss a call, form fill, chat message, or eCommerce sale. This end-to-end tracking ensures no lead slips through the cracks.
• Automated Organization: All leads auto-organize by campaign, keyword, or source—saving hours of manual data entry and reducing human error.
• Actionable Insights: Real-time dashboards and custom reports help you allocate ad spend where it truly drives revenue.
• Scalable for Agencies: Unlimited accounts, white-labeling options, and bulk credits make it easy to manage dozens of clients under one roof.
• Custom Attribution Models: Multi-click and journey mapping features give you credit where it’s due—tracking the entire customer path, not just the last click.
• Fast ROI Justification: With recorded calls and tracked forms, you can prove ad spend performance instantly to stakeholders or clients.

Customer Support

I’ve found WhatConverts’ support team to be impressively responsive. Their dedicated email line and live chat functionality typically resolve basic inquiries within minutes. For more complex setups—like advanced API integrations or HIPAA-compliant configurations—the support staff schedules one-on-one sessions to guide you step by step.

Phone support is available during business hours, and they maintain an up-to-date online knowledge base filled with articles, tutorials, and FAQs. Whether you’re troubleshooting a dynamic number insertion issue or crafting a custom report, expert help is just a call or click away.

External Reviews and Ratings

On software review sites, WhatConverts consistently scores above 4.5 out of 5 stars. Users praise its:

• Ease of Use: Clear UI, intuitive dashboards, and simple number setup.
• Reporting Quality: Deep analytics that surpass basic “last-click” tools.
• Customer Service: Friendly, knowledgeable reps who follow up diligently.

Some critiques point to a learning curve for building highly customized multi-touch reports and initial setup time for larger teams. The WhatConverts team is actively addressing these concerns by releasing more guided templates, video walkthroughs, and onboarding webinars.

Educational Resources and Community

WhatConverts offers a wealth of learning materials to ensure you get the most out of the platform:

• Official Blog: Weekly articles on call tracking best practices, attribution strategies, and case studies.
• Video Library: Step-by-step tutorials covering everything from basic account setup to advanced API integrations.
• Knowledge Base: An extensive help center with FAQs, troubleshooting guides, and configuration tips.
• User Community: A private Facebook group and discussion forum where marketers share hacks, templates, and success stories.
• Webinars & Workshops: Live sessions led by industry experts on improving conversion tracking and maximizing ad spend.

Conclusion

Tracking leads without guesswork is non-negotiable in today’s competitive landscape. WhatConverts turns every call, form, and chat into data you can act on—no more blind spots, no more manual spreadsheets. With its intuitive interface, robust feature set, and responsive support, it’s the perfect choice for freelancers, businesses, and agencies alike. Right now, you can Get $30 of Free usage credit on WhatConverts Today along with a 14-day trial, ensuring you see real results before committing.

Ready to transform your marketing ROI? Try WhatConverts Free for 14 days Today!