In today’s competitive market, understanding every customer interaction is key to driving loyalty and growth. With call tracking, businesses can gain deep insights into which marketing efforts drive phone calls, optimize customer outreach, and ultimately boost engagement and revenue.

What Is Call Tracking?

Call tracking is a technology that assigns unique phone numbers to different marketing channels—such as ads, email campaigns, or social media posts—and captures data on every inbound and outbound call. This allows you to see which campaigns generate the most calls, measure conversion rates, and refine your strategies based on real data.

Key Benefits of Call Tracking for Customer Engagement

• Attribution Accuracy: Know exactly which ad or campaign led to each call.
• Improved Customer Experience: Route calls to the right team and maintain context with call recordings and notes.
• Performance Insights: Track call durations, missed calls, and follow-up actions to optimize processes.
• Personalization: Access past interactions and tailor conversations for better rapport.
• Revenue Growth: Invest more in high-performing channels and reduce spend on underperforming ads.

How Helpwise Simplifies Call Tracking

Helpwise brings call tracking, SMS tracking, and shared inbox collaboration into one seamless platform. Whether your team makes dozens or hundreds of calls daily, Helpwise ensures every interaction is automatically logged and easily accessible.

Make Calls and Send SMS from Your Shared Inbox

With Helpwise, you can place a call by simply clicking the phone icon next to any number in your mailbox. Likewise, send SMS messages directly from the same interface—no switching between tools.

Automated Call Logging and Analytics

Every call and SMS is logged as an activity in your shared inbox. View call recordings, voicemails, notes, and track metrics like call duration, response times, and missed calls—all in one dashboard.

Contact Sync and Click-to-Text Links

Helpwise syncs contacts across your CRM, ensuring your team always has up-to-date information. Use click-to-text links embedded next to contact details to start a conversation in seconds.

Implementing a Call Tracking Strategy

1. Define Campaigns and Channels: Assign unique numbers to each marketing source—Google Ads, email newsletters, social media, etc.
2. Set Up With Helpwise: Create or port phone numbers in 70+ countries, integrate with your team inbox, and configure routing rules.
3. Train Your Team: Show agents how to dial from Helpwise, add notes, and access call recordings.
4. Monitor and Analyze: Use Helpwise’s analytics dashboard to view call volumes, conversion rates, and team performance.
5. Optimize Campaigns: Allocate budget to top-performing channels and refine messaging based on insights.

Real-World Results

Companies using Helpwise’s call tracking have seen:

• A 30% increase in qualified leads by accurately attributing calls to campaigns.
• A 25% reduction in missed calls through improved routing and real-time notifications.
• A 20% boost in customer satisfaction by providing personalized follow-ups based on call history.

Getting Started

Ready to take control of your phone and SMS interactions? Get your 7-day Free Trial on Helpwise Today and discover how effortless call tracking can transform your customer engagement.