What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for performance marketers. It automatically captures every form submission, call, text and chat, tying them back to your marketing campaigns. By integrating seamlessly with Google Ads, Bing, Analytics and more, it gives you full visibility into which keywords, ads and landing pages generate high-quality leads.

WhatConverts Overview

I first discovered WhatConverts when I struggled to attribute phone calls to specific ad groups. Founded over ten years ago with a mission to simplify lead tracking, it has grown from a call-tracking startup into a comprehensive marketing intelligence solution. Today, agencies and businesses around the globe rely on its real-time reporting, dynamic number insertion and custom report builder to maximize campaign ROI.

Milestones include securing partnerships with major ad platforms, expanding API capabilities and earning industry awards for innovation in marketing analytics. The team continually releases new features, ensuring marketers have the tools they need to scale google lead generation efforts.

Pros and Cons

Pro: Unified tracking of calls, forms and chats in one dashboard.

Pro: Real-time reporting with customizable filters.

Pro: Dynamic number insertion boosts attribution accuracy.

Pro: HIPAA-compliant options for healthcare clients.

Pro: API access enables seamless integration with your tech stack.

Pro: Multi-click attribution paints a complete customer journey.

Con: Learning curve for advanced report builder.

Con: Higher tiers may exceed small budgets.

Features That Drive Google Lead Generation

WhatConverts packs powerful features tailored to optimize your google lead generation campaigns. Here are the highlights:

Call Tracking & Forms

Track every inbound call, text message and form submission with detailed call recordings and form data.

• Instant tracking numbers per campaign
• Dynamic Number Insertion for accurate attribution
• Detailed form field capture and lead valuation

Chat Tracking

Integrate popular chat widgets to capture live conversations and translate them into leads.

• Chat transcripts stored alongside calls and forms
• Assign lead value and qualify directly in the platform

Multi-Click Marketing Attribution

Stop guessing which touchpoints drive conversions. Map the full customer journey across channels and keywords.

• Pages visited before conversion
• Keyword-level ROI reporting
• Custom attribution models

Report Builder & Scheduled Reports

Create bespoke dashboards or automate weekly performance summaries, delivered straight to your inbox.

By combining these features, you’ll see exactly which Google Ads keywords and campaigns deliver your highest-value leads.

WhatConverts Pricing Plans for Google Lead Generation

Whether you’re a solo business owner or run a multi-account agency, there’s a plan for you:

Call Tracking Plan – $30/mo

• Ideal for small businesses focused on phone leads
• Track calls and texts with dynamic number insertion

Plus Plan – $60/mo

• Best for marketers adding form and chat tracking
• Campaign & keyword reporting, Bing/Google Ads integration

Pro Plan – $100/mo

• Advanced features like call flows and HIPAA compliance
• Report Builder, Scheduled Reports

Elite Plan – $160/mo

• Multi-click attribution, customer journey mapping
• Deep lead intelligence and visit tracking

All individual plans include a 14-day free trial and $30 usage credit.

WhatConverts Is Best For

Not sure if WhatConverts fits your needs? Here’s who gets the most value:

Small Business Owners

Get clear visibility into which Google Ads campaigns drive calls and form leads without complex setups.

Marketing Agencies

Scale lead tracking across unlimited client accounts, customize branding and report performance with confidence.

Enterprise Teams

Leverage HIPAA compliance, API integrations and advanced attribution for robust, secure tracking.

Benefits of Using WhatConverts for Google Lead Generation

• Complete Attribution: Eliminate guesswork by tracking every lead source.
• Actionable Insights: Identify top-performing keywords and channels.
• Increased ROI: Reallocate budget to campaigns that generate high-value leads.
• Time Savings: Automated reports and scheduled summaries streamline your workflow.
• Scalability: From solo entrepreneurs to large agencies, plans grow with your needs.

Customer Support

WhatConverts offers responsive support via email, live chat and phone. Their team is known for fast turnaround times, often resolving questions within hours. Whether you’re troubleshooting a dynamic number setup or need help refining attribution models, expert guidance is just a message away.

Support documentation covers step-by-step tutorials, API references and best practices. Plus, you can schedule 1:1 training sessions to ensure your team gets the most out of every feature.

External Reviews and Ratings

Most users applaud WhatConverts for its intuitive interface and reliable tracking accuracy. Agencies highlight how it simplifies reporting across multiple clients, while small businesses love the instant insights into call performance. Common praise points include real-time dashboards, seamless Google Ads integration and attentive customer service.

Some feedback notes the initial learning curve around advanced report building and attribution settings. However, WhatConverts continually updates its platform and provides walkthroughs to help users master every tool.

Educational Resources and Community

Staying current is easy with WhatConverts’ official blog, packed with case studies, how-tos and Google Ads optimization tips. They host live webinars and Q&A sessions, where industry experts share best practices. Plus, an active user forum lets you swap strategies and templates with fellow marketers.

Conclusion

At the end of the day, mastering google lead generation means capturing every call, form and chat — and tying them back to the campaigns that drove them. That clarity empowers smarter budget decisions, stronger client reporting and higher ROI. Mid-article you saw how seamlessly WhatConverts fits into your existing workflow, delivering real-time insights and multi-click attribution.

If you’re ready to prove and grow your marketing impact, Try WhatConverts Free for 14 days Today and experience the difference firsthand.