In a crowded digital marketplace, understanding your call metrics can make the difference between wasted ad spend and measurable growth. Every phone call tells a story about customer intent, campaign performance, and ROI. Yet most marketers rely solely on clicks and impressions—missing the rich insights that call tracking provides. With WhatConverts, you can capture every incoming call, attribute it to the exact source, and transform vague leads into powerful data points.

Imagine knowing which keyword, PPC ad, or social post prompted a high-value conversation. That’s the power of precise call metrics. By harnessing automated call tracking, dynamic number insertion, and in-depth reporting, you finally prove marketing ROI in hard numbers. Ready to elevate your campaigns? Try WhatConverts Free for 14 days Today and see why top PPC and SEO professionals trust this all-in-one lead tracking solution.

What Are Call Metrics?

Call metrics refer to the quantitative data around phone calls generated by marketing efforts. These include:

• Total calls received
• Call duration and hold times
• Call recordings and transcriptions
• Conversion rate from calls to sales or qualified leads
• Source attribution (campaign, keyword, channel)

By tracking these metrics, marketers move beyond generic click data to understand actual conversations that drive revenue.

Why Call Metrics Matter for Marketing ROI

Digital campaigns may generate hundreds of clicks, but not all clicks translate into meaningful engagement. Phone calls, however, often indicate stronger purchase intent. When you analyze call metrics, you can:

• Identify high-performing keywords and ad groups
• Cut spending on underperforming channels
• Improve ad copy and landing pages based on real-world feedback
• Align sales and marketing by routing qualified calls instantly
• Demonstrate clear ROI to stakeholders and clients

Without robust call metrics, you’re flying blind—spending valuable budget without proof of impact.

How WhatConverts Delivers Robust Call Metrics

WhatConverts is the industry’s leading solution for capturing, organizing, and reporting every inbound interaction—calls, forms, and chats. Here’s how it unlocks the data you need:

Instant Call Tracking Numbers

Deploy local or toll-free numbers in seconds. Each marketing campaign gets a unique tracking number, so you always know which channel drives calls.

• Assign dynamic numbers to PPC ads, social posts, or print ads
• Auto-rotate numbers to avoid number fatigue
• No developer resources required

Dynamic Number Insertion

Show website visitors a number tied to their ad click or keyword. The result: 100% accurate attribution, even across multiple sessions.

Call Recording & Analytics

Listen to recorded calls or read transcriptions to gauge lead quality. Tag calls as sales, support, or spam for deeper funnel analysis.

• Filter calls by duration, score, and tags
• Use recordings for training and quality assurance
• Automatically log calls in your CRM via API integration

Organizing and Qualifying Leads

Every inbound interaction lands in one centralized dashboard. WhatConverts auto-organizes leads by source, date, and value, so you can:

• Search and filter leads in seconds
• Qualify and assign value based on revenue potential
• Export reports for clients or internal teams

Gaining Actionable Insights

Smart lead tracking reports reveal which marketing channels and keywords deliver your best calls. Customize dashboards to focus on the metrics that matter most:

• Real-time reporting for instant campaign tweaks
• Scheduled reports sent to stakeholders automatically
• Multi-click attribution to track all touchpoints

Pricing Plans

WhatConverts offers flexible plans for businesses of all sizes, each with a 14-day free trial and usage credits:

Call Tracking Plan – $30/mo

• Track Phone Calls and Text Messages
• Instant Call Tracking Numbers
• Dynamic Number Insertion
• API Access

Plus Plan – $60/mo

• All Call Tracking features
• Form and Chat Tracking
• Campaign & Keyword Reporting
• Google Ads, Bing & Analytics Integrations

Pro Plan – $100/mo

• All Plus features
• Call Flows and HIPAA Compliance
• Report Builder and Scheduled Reports

Elite Plan – $160/mo

• All Pro features
• Customer Journey Mapping
• Multi-click Marketing Attribution
• Advanced Lead Intelligence

WhatConverts Is Best For

From solo entrepreneurs to large agencies, call metrics are critical to success:

Small Business Owners

Get immediate clarity on which ads generate phone leads without breaking the bank.

Marketing Agencies

Scale client reporting with unlimited accounts, shared dashboards, and white-label options.

Enterprise Teams

Integrate call metrics with CRM, automate workflows, and measure multi-channel attribution.

Benefits of Using WhatConverts

• Prove Marketing ROI: Attribute every call to the right source for accurate reporting.
• Increase Lead Quality: Qualify and value leads instantly to focus on the highest-intent prospects.
• Save Time: Automate number insertion, reporting, and data exports in one platform.
• Improve Campaigns: Use call recordings and analytics to refine ad copy, targeting, and landing pages.
• Scale Effortlessly: Add numbers, users, and accounts as your business grows.

Customer Support

WhatConverts provides responsive support via live chat, email, and an extensive knowledge base. Dedicated account managers ensure your tracking is set up correctly and your team gets maximum value from the platform.

Whether you need help with number configuration or report customization, support is available Monday through Friday, with priority response for Pro and Elite users.

External Reviews and Ratings

Users consistently praise WhatConverts for its ease of use and powerful attribution capabilities. Many highlight the dynamic number insertion and real-time reporting as standout features that outperform competitors. A few reviewers note the initial learning curve for advanced setups, which is easily addressed through video tutorials and support calls.

Educational Resources and Community

Explore the official WhatConverts blog for in-depth guides on call tracking best practices, case studies, and tips to improve campaign performance. Join webinars hosted by industry experts and participate in the user forum to exchange insights with fellow marketers.

Conclusion

Unlock the full potential of your marketing campaigns by mastering your call metrics. With WhatConverts, you get an all-in-one solution to track, qualify, and report every call, form, and chat—turning conversations into data you can action. Ready to transform your ROI? Try WhatConverts Free for 14 days Today and finally prove which channels deliver your best leads.

Try WhatConverts Free for 14 days Today and start capturing the call metrics that matter most to your business growth.