Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve tested countless solutions and found that WhatConverts delivers unmatched clarity on which campaigns drive real leads and sales.

If you’ve ever struggled to tie phone calls, form submissions, and chats back to the right channel, you’re not alone. As a marketing professional, I know how frustrating it is to spend thousands on ads without knowing which keywords or platforms truly perform. WhatConverts has been around for years, trusted by top PPC and SEO experts, and works seamlessly across Google Ads, Bing, Analytics, and more. Best of all, you can Try WhatConverts Free for 14 days Today to see your ROI skyrocket.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software designed to help marketers and business owners understand exactly how their marketing efforts perform. By capturing calls, forms, chats, and eCommerce transactions, it automatically attributes every lead back to the campaign, keyword, or platform that generated it.

WhatConverts Overview

Launched over a decade ago, WhatConverts set out with a simple mission: to eliminate the guesswork from marketing attribution. Founded by a team of data-driven marketers, it quickly gained traction among agencies seeking transparent reporting for their clients.

Since then, WhatConverts has evolved into the leading call tracking software on the market. With features like dynamic number insertion, API access, and detailed customer journey insights, it empowers marketers to prove and grow marketing ROI. Major agencies and enterprise brands rely on it daily to optimize budgets and drive higher-value leads.

Continuous enhancement—such as HIPAA compliance for healthcare clients and multi-click attribution for in-depth analyses—keeps WhatConverts at the forefront of lead tracking innovation.

Pros and Cons

Pros:

1. Comprehensive Lead Capture: Captures calls, forms, and chats in one unified dashboard.

2. Real-Time Reporting: Instant insights into performance metrics and campaign ROI.

3. Dynamic Number Insertion: Automatically swaps phone numbers to attribute calls by source.

4. API Access: Seamless integration with CRMs, billing systems, and custom dashboards.

5. Campaign & Keyword Reporting: Exact-match details on which ads and search terms drive the best leads.

6. HIPAA Compliance: Secure call tracking for healthcare and other regulated industries.

Cons:

1. Learning Curve: New users may need time to explore advanced features like call flows and multi-click attribution.

2. Pricing Tiers: Small businesses might find entry plans basic; scaling to Pro or Elite incurs higher costs.

Features

WhatConverts packs every essential feature for marketers who demand clarity and control over their lead generation.

Call Tracking and Recording

Track every inbound call, record conversations, and analyze call duration and outcomes.

• Instant call tracking numbers
• Custom greetings and call routing
• Call recordings stored securely

Dynamic Number Insertion

Deploy JavaScript on your site to dynamically swap phone numbers based on source—Google Ads, organic search, social media, and more.

Form and Chat Tracking

Automatically capture lead details from web forms and chat widgets alongside call data for a holistic view.

Campaign & Keyword Reporting

Integrate with Google Ads, Bing Ads, and Analytics to see which keywords, ads, and campaigns deliver valuable leads.

Call Flows and IVR

Design complex call flows, menus, and routing rules to direct callers to the right department or agent.

API Access and Integrations

Connect WhatConverts to your CRM, helpdesk, or BI tools for automated data sync and workflow automation.

Multi-Click Marketing Attribution

Understand the complete customer journey across multiple touchpoints and credit the right channels for conversions.

WhatConverts Pricing

There’s a plan for every size of business, all backed by a 14-day free trial.

Call Tracking Plan

Price: $30/mo
Ideal for solo entrepreneurs who need basic call tracking.

• $30 usage credit included
• Instant call tracking numbers
• Call recording
• API access

Plus Plan

Price: $60/mo
Best for small businesses tracking calls, forms, and chat.

• $30 usage credit included
• All call tracking features
• Form and chat tracking
• Campaign & keyword reporting
• Google Ads, Bing Ads & Analytics integration

Pro Plan

Price: $100/mo
Perfect for scaling agencies and growing in-house teams.

• $30 usage credit included
• All Plus plan features
• Call flows and IVR
• Custom report builder
• Scheduled reports
• HIPAA compliance

Elite Plan

Price: $160/mo
Designed for enterprises demanding deep attribution and analytics.

• $30 usage credit included
• All Pro plan features
• Multi-click attribution
• Customer journey mapping
• Pages visited and lead intelligence

Agency Plus Plan

Price: $500/mo
Unlimited accounts, ideal for marketing agencies starting to scale.

• $250 usage credit included
• All call, form, and chat tracking features
• Campaign & keyword reporting
• API access

Agency Pro Plan

Price: $800/mo
Advanced reporting and compliance for large agency portfolios.

• $300 usage credit included
• Call flows, report builder, scheduled reports
• HIPAA compliance

Agency Elite Plan

Price: $1,250/mo
Complete customization, multi-click attribution, and detailed lead intelligence.

• $400 usage credit included
• Customer journey, pages visited, multi-click marketing attribution

WhatConverts Is Best For

Whether you’re a solo consultant or a full-scale agency, here’s who benefits most from WhatConverts:

Small Businesses and Startups

Track all inbound leads without breaking the bank, attribute spend to revenue, and optimize growth channels.

Marketing Agencies

Manage unlimited client accounts, deliver transparent reports, and prove ROI for every campaign.

PPC and SEO Professionals

Pinpoint the exact keywords and ads driving high-value calls and form submissions to refine bidding strategies.

Enterprises

Leverage HIPAA compliance, multi-touch attribution, and advanced analytics to steward large marketing budgets.

Benefits of Using WhatConverts

• Unmatched Visibility: See all your leads—calls, forms, and chats—in one unified dashboard.
• Data-Driven Decisions: Pinpoint top-performing channels, ads, and keywords to optimize budgets.
• Time Savings: Automated lead organization, sorting, and export reduce manual reporting by hours each week.
• Improved ROI: Allocate marketing dollars to the sources proven to generate the highest-value leads.
• Scalable Solution: From startups to global agencies, plans grow with your needs.
• Security and Compliance: HIPAA-ready tracking and secure data handling for regulated industries.

Customer Support

WhatConverts offers responsive, knowledgeable support via live chat, email, and phone. Their team is available during business hours to answer questions on setup, integrations, and advanced feature use.

In addition to direct support, customers can access detailed help articles, step-by-step guides, and video tutorials within the WhatConverts knowledge base to troubleshoot common issues on their own.

External Reviews and Ratings

Users consistently praise WhatConverts for its ease of use and accuracy in attribution. Common positives include the granular keyword-level data, intuitive interface, and reliable customer support.

Some feedback notes a slight learning curve when configuring call flows or building custom reports. However, WhatConverts addresses these concerns through onboarding sessions and expanded training materials to ensure users maximize the platform’s capabilities.

Educational Resources and Community

WhatConverts maintains an active blog featuring case studies, best practices, and industry trends in marketing attribution. Regular webinars, live demos, and Q&A sessions help both new and seasoned users sharpen their skills.

Additionally, a private user community and forum allow marketers to share tips, ask questions, and collaborate on advanced tracking scenarios. This peer-to-peer network, combined with official tutorials, makes mastering WhatConverts straightforward.

Conclusion

As you’ve seen, investing in robust call tracking software is crucial to understanding which marketing efforts truly drive your business forward. WhatConverts captures every touchpoint—calls, forms, and chats—links them back to campaigns and keywords, and provides actionable insights to grow your ROI. Ready to transform your marketing attribution? Midway through optimizing your strategy, you can get started by choosing your plan and Try WhatConverts Free for 14 days Today.

Don’t let another lead slip through the cracks. Take control of your data, prove your value, and scale effectively—Try WhatConverts Free for 14 days Today.