What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform built to help performance marketers maximize ROI on google lead ads.

With automated call tracking, form tracking, and chat tracking, WhatConverts captures every conversion—calls, forms, chats, and eCommerce—and ties them back to the exact campaign, keyword, and ad.

WhatConverts Overview

Founded by a team of PPC and SEO veterans, WhatConverts set out to solve the age-old challenge of attributing real value to individual leads. Over the years, the platform has grown from basic call tracking to a full marketing intelligence suite, earning trust from thousands of marketing agencies and their clients.

Along the way, WhatConverts added dynamic number insertion, multi-click attribution, pages visited tracking, and HIPAA-compliant call recording to meet both SMB and enterprise requirements.

Pros and Cons

Pros:

• Comprehensive Lead Capture: Captures calls, forms, and chats in one dashboard.

• Real-Time Reporting: Instant insights into campaigns and keywords.

• Dynamic Number Insertion: Automatically replaces phone numbers per visitor source.

• Multi-Click Attribution: Tracks the full customer journey across channels.

• Custom Reports & Scheduled Emails: White-label reports delivered on your timetable.

• HIPAA Compliance: Secure tracking and recording for health-related advertisers.

Cons:

• Requires technical setup for advanced call flows.

• Higher usage credit plans needed for agencies with large call volumes.

Features

WhatConverts is loaded with features designed to optimize your google lead ads spend. Below are the standout capabilities:

Call Tracking & Recording

• Instant call tracking numbers in any area code.
• Record and playback calls for quality assurance.
• Track texts and missed calls alongside voice calls.

Form & Chat Tracking

• Automatically log every form submission and chat conversation.
• Integrate with major chat widgets to unify data.
• Assign lead values and qualification statuses.

Dynamic Number Insertion

• Switch phone numbers based on traffic source or campaign.
• Track backend calls in Google Ads & Analytics.

Multi-Click Marketing Attribution

• Visualize the entire customer journey across ads, organic, and direct traffic.
• Assign revenue value to each touchpoint.

Report Builder & Scheduled Reports

• Create custom dashboards to highlight top-performing channels.
• Automate PDF or CSV report delivery to clients.

WhatConverts Pricing

Choose the plan that fits your business size and call volume. Every plan includes a 14-day free trial and usage credit to get you started.

Call Tracking — $30/mo

• Best for solo marketers tracking calls and texts.
• Includes dynamic number insertion and API access.

Plus — $60/mo

• Ideal for small teams; track calls, forms, and chat.
• Campaign & keyword reporting with Bing, Google Ads & Analytics integration.

Pro — $100/mo

• Great for growing agencies; adds call flows, custom report builder, scheduled reports, and HIPAA compliance.

Elite — $160/mo

• Enterprise-grade features: customer journey, multi-click attribution, pages visited, and lead intelligence.

WhatConverts Is Best For

Whether you’re a solo consultant or a full-service agency, WhatConverts delivers actionable intelligence on every lead.

Small Businesses

Track calls and form leads without breaking the bank, and see exactly which google lead ads drive ROI.

Marketing Agencies

Manage unlimited client accounts, white-label reports, and automate lead qualification to scale operations.

Enterprises

Leverage HIPAA-compliant tracking and advanced attribution to optimize large budgets across channels.

Benefits of Using WhatConverts

• Prove Your ROI: Attribute every phone call and form submission back to the source.
• Save Time: Auto-organize, qualify, and value leads in one dashboard.
• Improve Campaigns: Identify top keywords and channels to reallocate budget.
• Enhance Client Reporting: Share custom, scheduled reports with stakeholders.
• Maximize Conversions: Use call flows and lead intelligence to boost close rates.

Customer Support

WhatConverts offers responsive live chat, email support, and an extensive knowledge base. Dedicated account managers help set up advanced call flows and integrations.

Average response times are under two hours, with priority support available on Pro and Elite plans.

External Reviews and Ratings

Marketers rave about the ease of setup and depth of reporting. Many highlight the seamless integration with Google Ads and Analytics as a game-changer for lead attribution.

Some users request more advanced UX improvements in the dashboard, but WhatConverts consistently rolls out updates to address feedback.

Educational Resources and Community

Access webinars, video tutorials, and best-practice guides on the WhatConverts blog. Join the community forum to share tips and get direct advice from the product team.

Conclusion

If you’re looking to squeeze every dollar out of your google lead ads spend, it’s time to try the platform trusted by top PPC and SEO pros. Try WhatConverts Free for 14 days Today and see which campaigns deliver the best leads.

Try WhatConverts Free for 14 days Today