Searching for the ultimate guide to lead gen? You just landed on the right page. Meet Closely, the go-to LinkedIn automation platform that supercharges your outreach and transforms prospects into loyal customers. In this guide, I’ll walk you through every step of mastering lead gen on LinkedIn and show why Closely has become my secret weapon.

As someone who’s spent years helping teams scale their pipelines, I know the hurdles you face: low response rates, disjointed CRMs, and wasted hours on manual tasks. Closely solves these challenges with automated sequences, in-depth analytics, and seamless integrations that keep your outreach on point. Ready to ramp up your results? Get Started with Closely Today.

What is Closely?

Closely is a LinkedIn outbound automation tool designed for teams and leaders who want to elevate their lead gen efforts. It enables you to build custom outreach sequences with multiple actions and conditions, manage leads efficiently, and gain full visibility into every touchpoint.

Closely Overview

Founded with the vision of simplifying LinkedIn outreach, Closely empowers sales and marketing teams to work smarter, not harder. From its early days serving small agencies to now supporting enterprises with complex multi-variant campaigns, Closely has achieved rapid growth by focusing on usability, compliance, and measurable results.

The mission? To help professionals generate high-quality leads at scale without sacrificing personalization. Today, Closely serves thousands of users worldwide, seamlessly integrating with popular CRMs and scheduling tools to form a cohesive ecosystem.

Pros and Cons

Pros:

Automated Sequences: Build tailor-made outreach campaigns in just a few clicks.

Advanced Lead Management: Filter leads, avoid retargeting, and sync seamlessly with your CRM.

Rich Analytics Dashboard: Access real-time metrics to optimize every hypothesis.

Team Access Controls: Define roles and privacy settings to match your organizational needs.

Custom Branding for Agencies: Provide clients with a white-labeled experience and centralized reporting.

GDPR Compliant: Adheres to strict data protection guidelines, giving you peace of mind.

Integrations: Works with meeting schedulers, monitoring tools, and inboxes for a unified tech stack.

Cons:

Initial setup can be complex for teams new to automation.

Advanced features may require a learning curve to master multi-variant campaigns.

Features of Closely That Boost Lead Gen

Custom Sequences

Design outreach workflows with conditional logic:

• Multi-step messages, connection requests, and follow-ups.
• Conditional branches based on replies or profile views.
• Pause, resume, or modify sequences in real time.

Flexible Lead Management

Keep your pipeline organized and focused:

• Filter out unresponsive or already-contacted leads.
• Tag and segment prospects for tailored messaging.
• Two-way sync with CRMs like Salesforce, HubSpot, and Pipedrive.

Superior Metrics Dashboard

Track performance at a glance:

• Open rates, reply rates, and acceptance rates.
• Campaign comparisons and A/B testing insights.
• Custom reports exportable in CSV or PDF.

Detailed Campaign Timeline

Visualize every touchpoint:

• Timestamps for message deliveries and responses.
• Activity heatmaps to identify peak engagement times.
• Exportable logs for compliance and audit purposes.

Seamless Integrations

Connect your favorite tools:

• CRM platforms, email providers, meeting schedulers.
• Zapier support for custom workflows.
• Webhook endpoints for real-time data transfer.

Team Management Access

Manage users and permissions effortlessly:

• Create roles with view/edit restrictions.
• Set privacy for sensitive campaigns.
• Audit logs track every user action.

Closely Pricing

Choose a plan that aligns with your needs:

Starter Plan

Price: $49/month

Ideal for freelancers or solo founders:

• Up to 1,000 connection requests per month.
• Basic analytics dashboard.
• Email support.

Growth Plan

Price: $99/month

Perfect for small teams:

• Up to 5,000 connection requests.
• Advanced metrics and A/B testing.
• CRM integrations.

Enterprise Plan

Custom pricing

Built for large organizations:

• Unlimited outreach volume.
• Dedicated account manager.
• White-label options and custom SLAs.

Closely Is Best For

Sales Teams

Scale outreach without sacrificing personalization. Use automated sequences to ensure no lead falls through the cracks.

Marketing Agencies

Manage multiple client campaigns from a single dashboard. Leverage white-label features to strengthen your brand identity.

Recruiters

Streamline candidate sourcing by automating initial outreach and follow-ups, all while maintaining GDPR compliance.

Benefits of Using Closely for Lead Gen

• Save Time: Automate repetitive tasks and focus on high-value conversations.
• Improve Response Rates: Send messages timed to peak engagement windows.
• Data-Driven Decisions: Use real-time metrics to refine messaging and targeting.
• Consistent Workflows: Maintain brand voice with templated sequences.
• Scalable Outreach: Run multiple campaigns concurrently without additional headcount.

Customer Support

Closely’s support team is known for rapid response times and expert guidance. Whether you need help setting up your first sequence or troubleshooting complex integrations, they’re available via chat and email.

Premium support is included in the Enterprise plan, offering 24/7 coverage, dedicated onboarding, and quarterly strategy sessions to ensure you get the most out of the platform.

External Reviews and Ratings

Users rave about Closely’s intuitive interface and robust analytics. On independent review sites, it consistently scores above 4.5 stars for usability and customer satisfaction. Common praises include the flexible sequence builder and seamless CRM sync.

Some customers note a learning curve when first diving into advanced features. However, Closely addresses this with comprehensive tutorials, live webinars, and a growing knowledge base.

Educational Resources and Community

Closely offers a wealth of learning materials: blog posts on outreach best practices, video walkthroughs of new features, and monthly webinars led by industry experts. The user community forum is active, with seasoned members sharing templates, success stories, and troubleshooting tips.

Conclusion

In today’s competitive landscape, mastering lead gen on LinkedIn is non-negotiable. Closely combines automation, analytics, and integration capabilities into one powerful platform that drives real business growth. Midway through building your next campaign, you’ll wonder how you ever managed without it. Ready to transform your outreach? Get Started with Closely Today and watch your pipeline fill up faster than ever.