Searching for the ultimate guide to call tracking software? You just landed on the right page. From tracking every missed opportunity to understanding which ads drive the most phone calls, WhatConverts transforms raw data into actionable insights so you can maximize leads and prove marketing ROI.

I know how frustrating it can be to pour budget into campaigns without clear visibility on which channels really generate qualified calls and form submissions. With years in market and thousands of marketers trusting it to capture calls, forms and chats, WhatConverts simplifies attribution and reporting—and right now you can Try WhatConverts Free for 14 days Today to see live performance metrics in real time.

What is WhatConverts call tracking software?

WhatConverts is an all-in-one call tracking software designed to capture every lead from phone calls, web forms and chat sessions. It dynamically inserts tracking numbers on your website, links each call or submission to a specific campaign or keyword, and provides detailed recordings for quality control.

By aggregating data from PPC, SEO, social and offline ads, WhatConverts shows you which channels drive the highest-value leads, so you can allocate budgets more intelligently and demonstrate clear ROI to stakeholders.

WhatConverts call tracking software Overview

Founded with the mission to bring end-to-end marketing attribution to small businesses and agencies, WhatConverts quickly gained traction as marketers demanded clarity on offline conversions. Over the years it expanded from simple call tracking to robust multi-channel lead capture—adding form and chat tracking, automated reporting and deep integrations with Google Ads, Analytics and Bing Ads.

Today, performance-driven teams rely on WhatConverts for real-time insights, white-label reporting and API access. Whether you’re a solo entrepreneur or manage dozens of accounts across multiple clients, its scalable platform adapts to your needs.

Pros and Cons of WhatConverts call tracking software

Pro: Comprehensive Multi-Channel Tracking—captures calls, forms and chat leads in one unified dashboard.

Pro: Dynamic Number Insertion—ensures every visitor sees their own tracking phone number for accurate attribution.

Pro: Seamless Integrations—with Google Ads, Analytics, Bing and leading chat platforms for end-to-end visibility.

Pro: Automated Reporting—schedule custom reports and automated email summaries to keep stakeholders informed.

Pro: Scalable Plans—for individuals and agencies, with white-label options for client presentations.

Pro: Real-Time Lead Intelligence—see caller journey, pages visited and keyword data instantly.

Con: Learning Curve—initial setup of dynamic insertion and call flows may require technical support.

Con: Usage Credits—excessive call volumes can exhaust included credits quickly on entry-level plans.

Features of WhatConverts call tracking software

WhatConverts offers a suite of advanced features that streamline lead capture and attribution:

Call Tracking & Recording

• Instant local, toll-free and vanity numbers
• Automatic call recording for quality assurance
• Caller ID and duration metrics

Dynamic Number Insertion

• JavaScript snippet swaps numbers based on referral source
• Track organic, paid, social and direct traffic separately

Form and Chat Tracking

• Capture submissions from contact forms and live chat
• Associate each lead with source, medium and campaign

Campaign & Keyword Reporting

• Integrations with Google Ads, Bing Ads, Analytics
• Keyword-level call attribution for PPC optimizations

Call Flows & IVR

• Custom routing, voicemail and time-based call handling
• Interactive menus for self-service options

Report Builder & Scheduled Reports

• Custom report creation with drag-and-drop widgets
• Automated delivery via email or CSV export

Marketing Intelligence & Customer Journey

• Multi-click attribution shows touchpoints across sessions
• Pages visited and engagement path for each caller

WhatConverts call tracking software Pricing

Choose from individual business plans or agency packages to fit any budget and scale:

Call Tracking Plan – $30/mo

Ideal for solo entrepreneurs tracking basic call metrics.

• $30 usage credit included
• Track phone calls and text messages
• Dynamic number insertion and API access

Plus Plan – $60/mo

Best for growing businesses needing multi-channel capture.

• $30 usage credit included
• All call tracking features
• Form and chat tracking, campaign & keyword reporting

Pro Plan – $100/mo

For marketers requiring advanced reporting and compliance.

• $30 usage credit included
• Call flows, report builder, scheduled reports
• HIPAA compliance for healthcare industries

Elite Plan – $160/mo

Enterprise-ready solution with deep analytics.

• $30 usage credit included
• Customer journey, multi-click attribution, lead intelligence

Agency Plans

Unlimited accounts with customizable reporting and higher usage credits:

• Agency Plus – $500/mo, $250 credit
• Agency Pro – $800/mo, $300 credit
• Agency Elite – $1,250/mo, $400 credit

Ready to compare features side by side? Try WhatConverts Free for 14 days Today and see which plan fits your needs.

WhatConverts call tracking software Is Best For

Whether you’re a small business owner or a digital agency, there’s a plan to suit you:

Small & Local Businesses

Track calls from Google My Business and local ads to identify high-performing neighborhoods.

Marketing Agencies

White-label reporting and multi-account management make it easy to show clients real ROI.

eCommerce Brands

Attribute phone orders and chat leads to specific campaigns and optimize spend.

Enterprises & Healthcare

HIPAA-compliant plans ensure secure handling of sensitive patient information.

Benefits of Using WhatConverts call tracking software

• Clear ROI Proof: Tie every call and form back to its source for budget justification.
• Improved Lead Qualification: Call recordings and journey maps help prioritize high-value prospects.
• Automated Workflows: Set up call flows and reporting schedules to save time on manual tasks.
• Data-Driven Decisions: Real-time dashboards show which keywords and ads deliver the best calls.
• Scalable Growth: Add new numbers and clients without changing platforms as you expand.

Customer Support

WhatConverts offers responsive email and phone support, ensuring your questions are answered promptly. Their help center includes step-by-step guides, video tutorials and API documentation to assist with every aspect of setup and troubleshooting.

Dedicated account managers are available for Pro and Elite plans, providing personalized onboarding and ongoing strategy sessions. Whether you need custom reporting or integration assistance, the support team is there to guide you.

External Reviews and Ratings

Users consistently praise WhatConverts for its intuitive interface and robust reporting capabilities. Many agencies note a 20–30% increase in lead quality after implementing call flows and keyword attribution.

Some customers mention initial complexity during setup and occasional overages on low-tier plans. However, WhatConverts addresses this by offering usage alerts, helpful onboarding webinars and flexible plan upgrades as businesses grow.

Educational Resources and Community

Explore the official WhatConverts blog for tips on optimizing call campaigns, interpreting reports and improving conversion rates. Regular webinars cover advanced topics like multi-touch attribution and API integrations. A community forum connects marketers to share best practices, scripts and success stories.

Conclusion

Accurate lead tracking is no longer optional—it’s essential. From capturing every inbound call to tying web forms and chat sessions to specific campaigns, WhatConverts makes it easy to see which marketing efforts are driving real value. Midway through your next campaign, you can already be reviewing call recordings and conversion paths.

Ready to take control of your marketing results? Try WhatConverts Free for 14 days Today and start maximizing leads with advanced call tracking software.