Searching for the ultimate guide to call tracking software? You just landed on the right page. With WhatConverts, you’ll uncover exactly how to capture every incoming call, form submission, and chat conversation—then tie each interaction back to the marketing campaigns driving them.

Whether you’re juggling multiple PPC campaigns, managing SEO efforts for dozens of clients, or simply running your own small business, it’s tough to prove ROI without crystal-clear insight into which ads, keywords, or referral sources generate real leads. WhatConverts has been a market leader for years—trusted by top agencies and global brands, recognized for its accuracy and reliability—and now you can Try WhatConverts Free for 14 days Today.

What is WhatConverts Call Tracking Software?

WhatConverts is an all-in-one lead tracking and reporting platform that automatically links every phone call, web form, and live chat conversation back to the exact marketing sources, keywords, and campaigns that triggered them. Rather than relying on estimates or guesswork, you see each lead’s journey—from initial click to final conversion—and know precisely which channels deliver the highest value.

Designed with both agencies and in-house marketers in mind, WhatConverts integrates seamlessly with Google Ads, Bing Ads, Analytics, CRMs, and more. It offers real-time reporting, customizable dashboards, and intelligent lead qualification so you can focus on growth—and stop scrambling to attribute calls manually.

WhatConverts Call Tracking Software Overview

Founded on the principle that transparent, data-driven marketing decisions drive business growth, WhatConverts launched over a decade ago to fill a gap in traditional analytics. Early adopters quickly saw the power of matching call records to ad clicks, and today the platform has evolved to track forms, chats, eCommerce transactions, and multi-click attribution across the entire customer journey.

With a mission to empower marketers and business owners alike, WhatConverts has grown from a simple call-tracking tool into a comprehensive lead-management suite. Frequent feature updates, an open API, and native integrations ensure it stays ahead of evolving marketing landscapes, while an active user community and dedicated support team help new and seasoned users get the most out of the software.

Pros and Cons

Pros:

• Comprehensive Tracking: Capture calls, forms, and chats in one place.
• Real-Time Reporting: Monitor lead activity as it happens with customizable dashboards.
• Dynamic Number Insertion: Automatically swap phone numbers per visitor source to pinpoint attribution.
• Integration Ecosystem: Connect with Google Ads, Bing Ads, Analytics, CRMs, and more via API.
• Lead Qualification: Value and qualify leads directly in the platform for streamlined workflows.
• Agency-Friendly: Unlimited accounts, white-label options, and consolidated billing for team scalability.

Cons:

• Can be overwhelming for beginners due to breadth of features and configuration options.
• Some advanced reporting and multi-click attribution tools are reserved for higher-tier plans.

Key Features

WhatConverts packs a range of features to ensure every lead is tracked, organized, and analyzed accurately.

Call Tracking and Recording

Instantly generate unique phone numbers for each campaign, ad group, or landing page.

• Record and transcribe every call for quality assurance and training.
• Dynamic Number Insertion ties each caller back to the marketing source.
• Text message tracking lets you attribute SMS leads as easily as phone calls.

Form and Chat Tracking

Capture form submissions and live chat conversations alongside calls.

• Integrate popular chat widgets or use built-in chat modules.
• See the full transcript of chat sessions, including visitor sourcing data.
• Combine chat, form, and call data for unified reporting.

Marketing Attribution and Reporting

Get clear insights into which keywords, campaigns, and channels drive the best leads.

• Pre-built dashboards for PPC, SEO, and multi-channel performance.
• Custom report builder to tailor metrics and dimensions.
• Scheduled reports delivered via email or Slack for effortless updates.

Dynamic Number Insertion

Automatically replace phone numbers on your website based on visitor source.

• Track offline conversions by assigning numbers to print or radio ads.
• Segment reports by campaign, ad group, or keyword without manual tagging.

API Access and Integrations

Seamlessly connect WhatConverts to your existing toolset.

• Native connectors for Google Ads, Bing Ads, and Google Analytics.
• Webhook and API support for custom CRM or data-warehouse integrations.

WhatConverts Call Tracking Software Pricing

All plans include a 14-day free trial, so you can evaluate which tier matches your needs without risk. For agencies, unlimited accounts and customizable billing options make scaling easy.

All plans offer a 14-day free trial to test WhatConverts risk-free: WhatConverts

Call Tracking Plan

Price: $30/mo | Ideal for solo business owners tracking basic calls and texts.

• Instant call tracking numbers
• Call recording and text message tracking
• Dynamic Number Insertion

Plus Plan

Price: $60/mo | Best for small agencies or growing businesses needing multi-channel attribution.

• All Call Tracking features
• Form and chat tracking
• Campaign & keyword reporting

Pro Plan

Price: $100/mo | For established marketers requiring advanced workflows and HIPAA compliance.

• Call flows and IVR
• Report Builder and scheduled reports
• HIPAA-compliant data handling

Elite Plan

Price: $160/mo | Enterprise-grade solution with multi-click attribution and in-depth lead intelligence.

• Customer journey mapping
• Pages visited tracking
• Multi-click marketing attribution

Agency Plans

Starting at $500/mo, agency plans include all Plus/Pro/Elite features with unlimited accounts, higher usage credits, and white-label options.

Who Should Use WhatConverts Call Tracking Software?

Small Business Owners

Get clear visibility into which local ads and social campaigns generate phone calls and walk-in traffic, so you can optimize your marketing spend.

Performance Marketing Agencies

Manage multiple client accounts under one roof, build custom reports, and prove ROI with accurate lead-level attribution.

eCommerce Brands

Combine call, chat, and form data with online sales metrics for a full-funnel view of customer engagement and revenue drivers.

Healthcare and HIPAA-Sensitive Industries

Ensure compliance while tracking patient inquiries and appointment bookings with secure, encrypted call recordings and data handling.

Benefits of Using WhatConverts Call Tracking Software

• Accurate ROI Measurement: Eliminate guesswork by tying every lead back to its source.
• Streamlined Lead Management: Qualify, value, and assign leads without exporting CSVs.
• Time Savings: Automated reporting and scheduled deliverables free you from manual data pulls.
• Enhanced Optimization: Identify top-performing keywords and campaigns to reallocate budget effectively.
• Scalability: From solo entrepreneurs to global agencies, plans grow with your needs.

Customer Support

WhatConverts offers dedicated support via email, live chat, and scheduled onboarding calls. Response times average under 2 hours during business days, ensuring you stay on track with implementation and troubleshooting.

The team also provides custom training sessions, detailed knowledge-base articles, and video tutorials to help you master advanced features like multi-click attribution and API integrations.

External Reviews and Ratings

Users consistently praise WhatConverts for its reliable call tracking accuracy and intuitive reporting interface. Many highlight the platform’s ability to consolidate multiple data streams into a single dashboard—saving hours each week. The free trial and transparent pricing also receive positive mentions for ease of evaluation.

Some feedback notes a learning curve for setting up complex scenarios (like multi-click attribution), but the support team’s proactive guidance and step-by-step documentation effectively address these concerns.

Educational Resources and Community

Stay informed with the official WhatConverts blog, offering best-practice articles on PPC optimization, SEO lead generation, and conversion rate improvements. Weekly webinars and on-demand training sessions cover topics from basic setup to advanced attribution modeling.

Plus, an active user forum and knowledge base contain FAQs, how-to guides, and community-submitted templates to accelerate your onboarding and help you discover creative use cases.

Conclusion

Accurate lead attribution is the cornerstone of effective marketing. With real-time call tracking, form and chat capture, dynamic number insertion, and robust reporting, you gain the insights needed to allocate budget wisely and prove ROI. Ready to transform how you measure and grow your campaigns? Midway through evaluating options, you can still lock in a risk-free test of the full feature set.

Try WhatConverts Free for 14 days Today