Are you searching for the ultimate guide to call tracking software? You’ve come to the right place. With WhatConverts, you can track every call, form, and chat to precisely measure your marketing ROI. Try WhatConverts Free for 14 days Today and see exactly which campaigns drive the best results.

Marketing budgets are tight, and guessing which channels generate high-value leads is no longer acceptable. I’ve spent years optimizing campaigns for agencies and businesses, and I know the frustration of wasted ad spend. That’s why I trust WhatConverts—a leading solution in call tracking software—to capture every interaction, attribute it correctly, and help you maximize marketing ROI.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketers, agencies, and business owners who rely on call tracking software to understand exactly how their marketing performs. It combines call tracking, form tracking, chat tracking, and eCommerce attribution into a single dashboard, automatically linking each lead back to the exact campaign, keyword, or ad that delivered it.

WhatConverts Overview

Founded in 2010, WhatConverts set out with a clear mission: to eliminate guesswork in marketing attribution. Over the past decade, it has evolved from a simple call tracking tool into a comprehensive lead management system trusted by thousands of PPC and SEO professionals.

Headquartered in Phoenix, the team behind WhatConverts focuses on constant innovation—adding new features, refining reporting dashboards, and integrating with top CRM and marketing platforms. Its rapid growth and stellar customer satisfaction scores reflect a commitment to helping marketers prove and grow their ROI.

Pros and Cons

Pro: Unified lead tracking for calls, forms, and chats makes it easy to see all conversions in one place.

Pro: Real-time reporting dashboards with customizable views and automated alerts.

Pro: Automatic attribution ties every lead back to the exact marketing source, campaign, and keyword.

Pro: Seamless integrations with Google Ads, Google Analytics, CRMs, and more.

Pro: Lead qualification and valuation features let you rate and categorize inquiries for deeper insights.

Pro: Intuitive interface designed for marketers and business owners, no technical expertise required.

Con: Pricing can be higher than basic call-only trackers for businesses with very low call volume.

Con: Advanced chat and form features may require additional setup for complex custom workflows.

Features

WhatConverts offers a suite of features that make it the go-to call tracking software for agencies and in-house teams alike:

Call Tracking

Track inbound calls from every marketing source with dynamic number insertion (DNI) technology.

• Assign unique tracking numbers to campaigns, keywords, and landing pages.
• Record calls and store them for agent performance reviews.
• View call outcomes, durations, and caller details in one place.

Form Tracking

Capture every form submission on your site, even multi-step and dynamically generated forms.

• Automatically attribute form leads to campaigns and keywords.
• Collect field-level data for deeper lead insights.
• Export submissions or push them to your CRM in real time.

Chat Tracking

Integrate live chat and chatbots to see which conversations convert into leads.

• Track chat transcripts and assign values to qualified chats.
• Analyze chat response times and agent performance.

eCommerce Tracking

Measure online sales conversions, link revenue back to marketing channels, and calculate true ROI.

• Connect to eCommerce platforms to pull order data automatically.
• Attribute each sale to the appropriate campaign, ad group, and keyword.

Reporting & Insights

Access powerful reports that reveal which channels and keywords deliver the best leads and highest revenue.

• Custom reports and dashboards update in real time.
• Automated scheduled reports sent to stakeholders.
• Filter, search, and export lead data for deeper analysis.

WhatConverts Pricing

Every plan includes a 14-day free trial, so you can experience the full power of this call tracking software before you commit.

Starter Plan

Price: $99/month

• Ideal for small businesses and solo marketers
• Includes up to 5 tracking numbers and core reporting
• Email support

Growth Plan

Price: $199/month

• Ideal for agencies managing multiple clients
• Includes up to 15 tracking numbers, advanced leads management, and integrations
• Priority email support

Enterprise Plan

Contact Sales for pricing

• Unlimited tracking numbers and users
• Custom SLA, dedicated account manager, and premium support

WhatConverts Is Best For

Whether you’re an agency or a business owner, WhatConverts scales to your needs:

Marketing Agencies

Quickly onboard clients, grant scoped user access, and prove ROI with white-label reporting.

Small to Medium Businesses

Gain clarity on which ads and keywords drive the most valuable leads without hiring a data team.

eCommerce Brands

Track online sales revenue by channel to optimize ad spend and boost profitability.

SaaS Companies

Attribute free trials and demos to precise marketing sources to grow your MQL pipeline.

Benefits of Using WhatConverts

• Data-Driven Decisions: No more guessing—every lead is tied to a source, keyword, and campaign.
• Improved ROI: Allocate budget to channels that consistently deliver high-value leads.
• Time Savings: Automated lead capture and reporting free your team to focus on strategy.
• Enhanced Team Performance: Call recordings and chat transcripts help train sales and support staff.
• Seamless Integrations: Connect with your favorite marketing and CRM tools for a unified workflow.

Ready to stop guessing and start optimizing? Try WhatConverts Free for 14 days Today and unlock actionable insights.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone to help you with setup, integrations, and best practices. Their knowledge base features comprehensive guides and step-by-step tutorials to get you up and running quickly.

For Enterprise customers, a dedicated account manager ensures personalized assistance, regular check-ins, and strategy sessions. No matter your plan, WhatConverts prioritizes fast, effective support so you never miss a lead.

External Reviews and Ratings

Users across G2 and Capterra consistently praise WhatConverts for its ease of use, accurate attribution, and robust reporting. Many reviews highlight the dynamic number insertion and detailed call analytics as game-changers in proving marketing impact.

Some users note a learning curve when configuring advanced chat and eCommerce features—but customer support and clear documentation quickly address any hurdles. Overall, the consensus is overwhelmingly positive, with an average rating above 4.5 stars.

Educational Resources and Community

WhatConverts maintains an active blog that covers call tracking best practices, marketing attribution strategies, and platform updates. Regular webinars and video tutorials walk you through advanced setups, while an online community forum connects you with other marketers and agencies.

Whether you’re just getting started or looking to refine complex attribution models, you’ll find in-depth guides, case studies, and expert advice to help you make the most of your call tracking software.

Conclusion

Effective marketing requires clarity on where your leads come from and how much value each channel generates. With WhatConverts, you get a powerful call tracking software platform that unifies calls, forms, and chats into one view, delivers real-time insights, and integrates seamlessly with your existing tools. Midway through your evaluation or right from the start, Try WhatConverts Free for 14 days Today and see the difference accurate attribution makes.

Try WhatConverts Free for 14 days Today to capture every lead, optimize campaigns, and maximize your marketing ROI—no more guesswork, just data-driven growth.