Searching for the ultimate guide to call tracking software? You just landed on the right page. I’ve spent years testing solutions that reveal exactly which ads, keywords and campaigns drive phone calls, form submissions and chats—and I rely on WhatConverts to bring every lead under one roof.

If you’re tired of guessing which marketing channels truly generate sales calls, you’re not alone. Many marketers struggle to prove ROI when calls slip through the cracks or remain untracked. With decades of experience, thousands of users worldwide and integrations from Google Ads to Bing, WhatConverts solves that problem by showing you the full customer journey. Ready to see how it works? Try WhatConverts Free for 14 days Today and start capturing every lead.

What is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting platform designed to track phone calls, forms and chat inquiries. As a top-rated call tracking software, it automatically attributes every lead to its source—be it PPC, SEO, social ads or organic search—so you can optimize spends and maximize ROI.

WhatConverts Overview

Founded by performance marketers who were frustrated by incomplete analytics, WhatConverts set out to build an all-in-one system that tracks every touchpoint. Since its inception, it has grown into the go-to solution for marketing agencies, in-house teams and enterprise brands.

The mission is simple: give marketers clear, actionable insight into which campaigns, channels and keywords drive the most valuable leads. Over the years, WhatConverts has added features like real-time reporting, custom dashboards and advanced integrations. Today, it’s trusted by top PPC and SEO professionals worldwide.

Pros and Cons

Pro: Tracks calls, forms and chat in a unified dashboard for complete attribution.

Pro: Dynamic number insertion ensures every visitor sees a unique tracking number.

Pro: Advanced reporting and custom reports give you insights at a glance.

Pro: Integration with Google Ads, Bing Ads and Analytics streamlines data flows.

Pro: HIPAA compliance option for healthcare clients and agencies.

Pro: API access and Webhooks for seamless automation.

Con: Learning curve for first-time users setting up call flows and custom reports.

Con: Price may be steep for very small businesses that only need basic call tracking.

Features

WhatConverts offers a robust set of features that turn raw lead data into actionable marketing intelligence.

Call Tracking & Recording

• Assign instant tracking numbers to campaigns.
• Record and transcribe calls for quality and training.
• View caller details, campaign source and call duration.

Dynamic Number Insertion

• Automatically swap phone numbers based on traffic source.
• Ensure every visitor gets a unique tracking number.
• Prevent visitor confusion and maintain brand consistency.

Form & Chat Tracking

• Capture form submissions and tie them back to campaigns.
• Integrate chat pop-ups and live-chat apps to log conversations.
• Analyze form abandonment and optimize fields for more conversions.

Campaign & Keyword Reporting

• See which Google Ads and Bing Ads campaigns deliver calls and leads.
• Break down performance by keyword to fine-tune bids.
• Export prioritized reports for clients or stakeholders.

Call Flows & IVR

• Design custom greetings, menus and routing rules.
• Route calls based on time of day, agent availability or caller input.
• Improve customer experience and reduce missed calls.

Custom Report Builder & Scheduled Reports

• Create and save tailored reports for campaigns and accounts.
• Schedule automated email reports to your inbox or your clients’.
• Highlight KPIs and trends with custom date ranges and filters.

WhatConverts Pricing

Whether you’re an individual marketer or a full-service agency, there’s a plan for your needs—all include a 14-day free trial and free usage credit to get started.

Call Tracking Plan

Price: $30/mo – Ideal for solo marketers tracking phone calls and texts.

• $30 free usage credit included.
• Track phone calls, text messages and view recordings.
• Dynamic number insertion.
• API access.

Plus Plan

Price: $60/mo – Perfect for businesses that need calls, forms and chat.

• All call tracking features.
• Form and chat tracking.
• Campaign and keyword reporting.
• Google Ads, Bing Ads and Analytics integrations.

Pro Plan

Price: $100/mo – For advanced marketers requiring call flows and custom reports.

• All Plus features.
• Call flows and IVR menus.
• Custom report builder and scheduled reports.
• HIPAA compliance option.

Elite Plan

Price: $160/mo – Best for enterprises needing multi-touch attribution and deep intelligence.

• All Pro features.
• Customer journey mapping.
• Multi-click marketing attribution.
• Pages visited and lead intelligence details.

Agency Plans (Unlimited Accounts)

Starting at $500/mo – Designed for agencies managing multiple clients.

• Plus, Pro and Elite tiers with customizable usage credits.
• Unlimited accounts, consolidated billing and white-label options.
• Advanced reporting, API access and priority support.

WhatConverts Is Best For

Whether you’re running a one-man show or managing dozens of client accounts, WhatConverts scales to your needs.

Freelance Marketers & Consultants

Gain clear proof of performance to justify budgets and grow retainers.

Small & Medium Businesses

Track every inbound call, form or chat without juggling multiple tools.

Marketing Agencies

Deliver consolidated ROI reports across all client campaigns and channels.

Enterprises & Franchises

Leverage multi-touch attribution and customer journey maps at scale.

Benefits of Using WhatConverts

• Accurate ROI Tracking: Attribute every lead to its source and optimize budgets.
• Centralized Lead Management: View calls, forms and chats in one platform.
• Actionable Insights: Custom dashboards and real-time data reveal top-performing keywords.
• Enhanced Customer Experience: Call flows and IVR ensure callers reach the right agent.
• Scalable for Growth: From solo marketers to large agencies, pick the plan that fits.

Customer Support

WhatConverts offers responsive support via email, live chat and phone. Their team of experts is available Monday through Friday to help with setup, integrations and troubleshooting.

Priority support and dedicated account management are available for Pro, Elite and agency customers. With extensive documentation and an active user community, you’ll never be left wondering how to get the most from your tracking software.

External Reviews and Ratings

Marketing professionals consistently praise WhatConverts for its ease of use and deep reporting capabilities. Users highlight the clarity of call recordings and the impact of dynamic number insertion on attribution accuracy.

Some feedback mentions a learning curve when building complex call flows or custom reports. However, WhatConverts addresses this with step-by-step setup guides and personalized onboarding sessions.

Educational Resources and Community

The official WhatConverts blog publishes case studies, how-to guides and industry insights each month. Free webinars cover topics from conversion rate optimization to advanced attribution strategies.

A vibrant user forum and Slack community let you exchange tips, share best practices and request feature enhancements directly from the product team.

Conclusion

Tracking the true performance of your marketing campaigns shouldn’t be a guessing game. With WhatConverts, you gain full visibility into every call, form and chat lead—and can prove and grow ROI faster than ever. Ready to capture every lead and drive smarter budget decisions? Try WhatConverts Free for 14 days Today and transform your marketing with the ultimate call tracking software.

Try WhatConverts Free for 14 days Today