Searching for the ultimate guide to call tracking software? You just landed on the right page. With marketing budgets under constant scrutiny, understanding which channels deliver real value is crucial. That’s why WhatConverts has become my go-to solution. Its intuitive dashboards and comprehensive attribution tools reveal exactly which campaigns generate phone calls, form submissions, and chats—no guesswork involved.

Many marketers struggle to connect offline interactions to online efforts. Over the past decade, I’ve seen businesses pour money into ads without a clear picture of ROI. WhatConverts has proven itself in this space, trusted by top PPC and SEO professionals worldwide. Ready to see how it transforms your reporting? Get started now with a no-risk trial that lets you try WhatConverts free for 14 days today.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed to solve the challenges of modern marketers. At its core, WhatConverts captures every phone call, form submission, chat, and eCommerce lead, then ties them back to the exact campaign, keyword, or source that generated it. By unifying offline and online data, it empowers agencies and businesses to prove and grow marketing ROI.

WhatConverts Overview

Launched in 2012, WhatConverts started as a simple call tracking tool. Its founders—four performance marketers—recognized a gap in linking phone leads to digital campaigns. Over the years, the platform evolved, adding form and chat tracking, dynamic number insertion, and deep integrations with Google Ads, Analytics, and Bing Ads.

Today, WhatConverts serves thousands of marketing agencies and their clients, offering real-time reporting, custom dashboards, and advanced attribution models. With offices across the US and Europe, its mission remains: deliver transparent, actionable insights that drive smarter marketing decisions.

Pros and Cons

Pro: Comprehensive lead capture for calls, forms, chat, and eCommerce synonyms ensures you never miss a conversion.

Pro: Dynamic Number Insertion automatically displays unique tracking numbers for each visitor, maintaining seamless user experience.

Pro: Deep integrations with Google Ads, Bing Ads, and Analytics mean all your data lives in one place.

Pro: Advanced reporting features—custom reports, scheduled delivery, and a drag-and-drop builder—bring clarity to marketing performance.

Pro: HIPAA compliance option makes it suitable for healthcare marketers handling sensitive data.

Pro: Agency plans support unlimited accounts with customizable usage credits, ideal for scaling firms.

Con: Learning curve for the report builder may require initial training.

Con: Pricing can be steep for smaller businesses once usage credits are exceeded.

Features

WhatConverts packs a robust feature set tailored to performance marketers:

Call Tracking and Recording

Track incoming calls and text messages with precise attribution. Record calls for quality analysis and training purposes.

• Instant call tracking numbers
• Dynamic Number Insertion
• API access for custom reporting

Form Tracking

Capture every form submission on your site and link it to campaigns, keywords, and landing pages.

• Auto-organized leads with filters and search
• Lead qualification and value assignment
• Export capabilities for CRM integration

Chat Tracking

Integrate with leading chat platforms to log every conversation as a conversion event.

• Track chat widget interactions
• Combine chat leads with call and form data
• Custom reporting dashboards

Multi-click Marketing Attribution

Understand the full customer journey by attributing value across multiple touchpoints.

• First-click, last-click, and custom attribution models
• Customer journey visualizations

WhatConverts Pricing

Whether you’re a small business or a full-service agency, WhatConverts has a plan that fits:

Call Tracking Plan

Price: $30/mo | Ideal for solo marketers focused on phone leads

• $30 usage credit included
• Track phone calls & text messages
• Dynamic Number Insertion & call recording

Plus Plan

Price: $60/mo | Great for businesses adding form and chat tracking

• $30 usage credit
• All Call Tracking features
• Campaign & keyword reporting

Pro Plan

Price: $100/mo | Perfect for agencies needing custom reports and compliance

• $30 usage credit
• Call flows, report builder, scheduled reports
• HIPAA compliance option

Elite Plan

Price: $160/mo | Best for enterprises demanding advanced attribution

• $30 usage credit
• Customer journey, multi-click attribution, pages visited
• Lead intelligence dashboards

WhatConverts Is Best For

Not all marketers have the same needs. Here’s who benefits most:

Performance Marketing Agencies

Manage multiple clients under one roof with agency plans offering unlimited accounts and customizable usage credits.

Local Service Businesses

Home services, clinics, and repair shops can trace phone leads back to Google Ads or organic search keywords effortlessly.

eCommerce Retailers

Combine online sales data with phone and chat leads to see the full revenue picture and allocate budgets wisely.

Ready to capture every lead and prove your ROI? Try WhatConverts Free for 14 days Today and see how clear attribution drives smarter decisions.

Benefits of Using WhatConverts

• Holistic Attribution: See which channels truly deliver revenue, not just clicks.
• Improved ROI: Redirect budget away from underperforming ads into high-value sources.
• Data-Driven Decisions: Custom reports spotlight trends and keyword performance.
• Time Savings: Automated lead organization and scheduled reports free you from manual tasks.
• Scalable Solution: From solo operators to global agencies, plans grow with you.

Customer Support

WhatConverts offers dedicated support via live chat, email, and phone. Their support team responds promptly and is well-versed in call tracking, attribution nuances, and integration setups.

Training materials, onboarding webinars, and a comprehensive help center ensure you get up to speed quickly. Whether you’re troubleshooting a dynamic number insertion script or building a custom dashboard, expert assistance is always a click away.

External Reviews and Ratings

Users rave about the clarity WhatConverts brings to attribution. Common praise highlights its reliable call recording, intuitive interface, and robust integrations with Google Ads and Analytics. Clients report a 20–30% improvement in budget allocation efficiency within weeks.

Some users mention the initial learning curve for advanced reporting features. WhatConverts addresses this through step-by-step tutorials and live training sessions, ensuring every marketer maximizes the tool’s potential.

Educational Resources and Community

WhatConverts maintains an active blog featuring case studies, industry insights, and best practices for leveraging call tracking software. Regular webinars dive deep into topics like multi-click attribution and dynamic number insertion. A private user community forum fosters peer support, where marketers share custom report templates and integration tips.

Conclusion

Understanding the true impact of your marketing campaigns is no longer a guessing game. With WhatConverts, you capture every lead—phone calls, forms, chats, and eCommerce transactions—and tie them back to specific keywords and campaigns. This clarity enables you to optimize spend, prove ROI, and scale performance. Ready to transform your reporting? Try WhatConverts Free for 14 days Today