Searching for the ultimate guide to lead generation systems for realtors? You just landed on the right page. I’ve spent years working with agents who wrestle with scattered data and murky ROI, which is why I rely on WhatConverts to capture every call, form, and chat from campaigns large and small.

In my experience, agencies and solo agents alike struggle to prove which channels drive valuable leads. WhatConverts has been trusted by top PPC and SEO pros for years to solve that exact problem, delivering clear marketing attribution and insight. Ready to transform your approach? Try WhatConverts Free for 14 days Today.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software designed to show you exactly how your marketing efforts perform. In the world of lead generation systems for realtors, clarity and accuracy are paramount. WhatConverts tracks phone calls, form submissions, chat interactions, and even eCommerce transactions, giving you a unified view of every prospective buyer or seller that your campaigns generate.

By automatically attributing each lead to the right keyword, campaign, or channel, WhatConverts eliminates guesswork. Whether you’re running paid search ads, social media promotions, or organic SEO content, you’ll see precisely which efforts deliver phone calls, completed forms, and live chats that translate into appointments and listings.

WhatConverts Overview

Founded by seasoned digital marketers who recognized the need for transparent performance tracking, WhatConverts launched with a simple mission: empower agencies and businesses to prove and grow marketing ROI. Over the years, the company has scaled from a handful of early adopters to thousands of users worldwide, thanks to continuous feature innovation and a relentless focus on ease of use.

Headquartered in the U.S., the team behind WhatConverts boasts deep expertise in PPC, SEO, call tracking, and analytics integration. They’ve built dynamic number insertion, advanced reporting, and multi-channel attribution into one seamless platform. Today, real estate agencies, marketing consultants, and enterprise teams rely on WhatConverts to unlock growth and maximize budgets.

From integrations with Google Ads and Analytics to HIPAA-compliant call recording, WhatConverts evolves in lockstep with industry demands. Each roadmap update reflects feedback from agencies, in-house marketers, and solo entrepreneurs, ensuring the software remains at the cutting edge of lead generation systems for realtors.

Pros and Cons

Pros:

Comprehensive Tracking: Capture calls, forms, and chats all in one dashboard to avoid data silos.

Marketing Attribution: Know which keywords and campaigns generate the highest-value leads.

Real-time Reporting: Access instant insights to optimize ad spend and adjust strategies on the fly.

Dynamic Number Insertion: Automatically swap phone numbers based on traffic source to maintain accurate tracking.

Scalable Plans: From solo realtors to agencies, choose a plan that fits your budget and depth of needs.

HIPAA Compliance: Securely handle sensitive client information for markets that require strict data protection.

Customizable Reports: Build and schedule tailored reports for stakeholders and clients.

Cons:

Initial setup can involve a learning curve for teams new to call tracking and attribution methods.

Advanced features like multi-click attribution and customer journey mapping require Pro or Elite plans, which may exceed tight budgets.

Features

WhatConverts packs every essential tool for modern lead generation systems for realtors. Here’s a deep dive into its core capabilities:

Call Tracking

Gain total visibility into your inbound calls:

• Instant call tracking numbers: Deploy unique numbers per campaign in seconds.
• Call recording: Listen to conversations for quality assurance and training.
• Text message tracking: Capture SMS inquiries alongside calls.
• API access: Integrate call data directly into your CRM or custom dashboards.

Form Tracking

Never lose sight of online submissions:

• Autocapture all forms: From contact pages to custom lead magnets.
• Value and qualify leads: Assign values based on property price ranges or customer segments.
• Filter and export: Sort leads by campaign, keyword, date, or custom tags.

Chat Tracking

Integrate live chat for a seamless experience:

• Track every chat transcript: Attribute to the right marketing channel.
• Widget integration: Compatible with popular chat providers.
• Lead scoring: Prioritize high-intent conversations.

Multi-channel Attribution

Understand the full customer journey:

• Single-click vs. multi-click models: Choose the approach that suits your strategy.
• Customer journey visualization: Map touchpoints from first click to conversion.
• Pages visited: See which content influences decision-making.

Custom Reporting & Intelligence

Turn raw data into actionable insights:

• Report builder: Drag-and-drop metrics to create tailored dashboards.
• Scheduled reports: Email PDF summaries to stakeholders on autopilot.
• Real-time updates: Monitor live performance from any device.

WhatConverts Pricing

Choosing the right plan depends on your lead volume and desired feature set. All plans include a 14-day free trial to explore call, form, and chat tracking at no risk.

Call Tracking Plan

Price: $30/mo | Ideal for solo realtors focusing exclusively on phone inquiries.

• $30 usage credit included.
• Track phone calls and text messages.
• Dynamic number insertion and call recording.
• API access for CRM integration.

Plus Plan

Price: $60/mo | Perfect for real estate professionals who want to track calls, forms, and chats.

• $30 usage credit included.
• All call tracking features plus form and chat tracking.
• Campaign and keyword reporting.
• Bing, Google Ads & Analytics integration.

Pro Plan

Price: $100/mo | Best for growing agencies or brokerages needing advanced workflows.

• $30 usage credit included.
• All Plus features plus call flows and report builder.
• Scheduled reports and HIPAA compliance.

Elite Plan

Price: $160/mo | Designed for enterprises and high-volume agencies.

• $30 usage credit included.
• All Pro features plus customer journey mapping.
• Multi-click marketing attribution and lead intelligence.
• Pages visited tracking for advanced insights.

WhatConverts Is Best For

Not all lead generation solutions are created equal. Here’s who benefits most from WhatConverts:

Independent Realtors

Track every inquiry without splintered spreadsheets. Understand which open house ads or organic blog posts drive phone calls and form fills.

Small Real Estate Teams

Consolidate call, form, and chat data to assign leads quickly and ensure follow-up. Improve collaboration by sharing reports directly with teammates.

Marketing Agencies

Manage unlimited client accounts with Agency Plus, Pro, or Elite plans. Deliver white-labeled reports that show clear ROI on PPC and SEO initiatives.

Brokerages and Enterprises

Scale advanced attribution across dozens of campaigns. Leverage multi-click models to credit every touchpoint in long buying cycles common in real estate.

Benefits of Using WhatConverts

Adopting a robust lead generation system for realtors unlocks powerful advantages:

• Transparent ROI: See exactly which ads and keywords deliver high-quality leads, enabling smarter budget allocation.
• Time Savings: Automated data capture and reporting eliminate manual entry and reduce human error.
• Better Lead Qualification: Assign values and tags to sort high-priority prospects instantly.
• Enhanced Client Trust: Provide stakeholders with clear, real-time dashboards that justify marketing spend.
• Data-Driven Decisions: Use insights on pages visited and customer journeys to refine landing pages and ad copy.
• Competitive Advantage: Leverage advanced features like HIPAA compliance and multi-click attribution that many competitors lack.

Customer Support

WhatConverts offers responsive support via email, live chat, and a dedicated help center. Their team typically replies within hours, not days, ensuring you can resolve setup questions or troubleshoot issues quickly.

For Pro and Elite plan users, priority support and onboarding assistance are available. From integration walkthroughs to custom report configurations, the WhatConverts support staff acts as an extension of your marketing team.

External Reviews and Ratings

Users consistently praise WhatConverts for its reliable call tracking accuracy and comprehensive attribution reporting. Many real estate professionals highlight the ease of integrating dynamic numbers and the clarity of the campaign ROI dashboards.

On third-party review sites, WhatConverts averages 4.5 out of 5 stars, with reviewers citing rapid customer support and frequent feature updates as standout advantages. A small number of users mention that the interface can feel overwhelming at first, but nearly all agree that once they’re accustomed to the platform, productivity soars.

Educational Resources and Community

WhatConverts maintains an extensive blog with tutorials on optimizing PPC campaigns, mastering call tracking, and interpreting attribution data. They host live webinars covering topics like “Maximizing Lead Quality” and “Advanced Reporting Techniques,” led by industry experts.

An active user forum and private Facebook group allow agents and agencies to share strategies, ask questions, and exchange best practices. Regular product webinars and a knowledge base of step-by-step guides ensure you never feel stuck.

Conclusion

In an industry where every lead counts, investing in a top-tier lead generation system for realtors is non-negotiable. With WhatConverts, you gain clarity on which marketing channels deliver real estate prospects and how to optimize spend for maximum ROI. From call tracking and form capture to multi-click attribution and customer journey insights, WhatConverts has the tools you need to grow your business.

Ready to see your marketing in action? Try WhatConverts Free for 14 days Today and discover which campaigns drive the highest-value leads. Take control of your data, prove your results, and accelerate growth with WhatConverts.