Searching for the ultimate guide to call tracking software? You just landed on the right page. In this comprehensive article, I’ll walk you through everything you need to know to capture every lead—calls, forms, and chats—and demonstrate why WhatConverts is the top choice for savvy marketers.

I understand your challenge: you invest heavily in PPC, SEO, and social ads but struggle to prove which campaigns drive real inquiries. With over a decade of experience, WhatConverts empowers hundreds of agencies and businesses worldwide with crystal-clear attribution and actionable insights. Ready to transform your marketing results? Try WhatConverts Free for 14 days Today and see the impact for yourself.

Throughout this guide, you’ll learn how call tracking software fits into your growth strategy, explore unique features, compare pricing tiers, and discover real-world use cases. By the end, you’ll know exactly how to optimize campaigns, prove ROI to stakeholders, and unlock new revenue streams.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform built for performance marketers, agencies, and business owners. It captures every phone call, web form submission, and live chat interaction, then ties each lead back to the marketing source—Google Ads, Bing, Facebook, organic search, and more.

At its core, WhatConverts provides dynamic number insertion (DNI), call recording, form and chat tracking, plus deep integrations with analytics and ad platforms. This eliminates guesswork, giving you full visibility into which keywords and campaigns generate the highest-quality leads.

Beyond simple attribution, WhatConverts offers advanced features like multi-click marketing attribution and customer journey mapping. You get comprehensive data on every touchpoint—from first click to final call—so you can optimize budgets and messaging at each stage.

WhatConverts Overview

Founded by performance marketers who saw a gap in transparent lead tracking, WhatConverts launched with a mission to bring clarity to digital campaigns. What began as a lean startup has evolved into the leading call tracking software trusted by top SEO and PPC professionals.

Over the past decade, the platform has added critical capabilities: HIPAA compliance for healthcare providers, API access for custom workflows, and a robust report builder that supports scheduled exports. Milestones include surpassing one million tracked calls and powering thousands of agency client accounts.

WhatConverts continuously innovates based on user feedback. Recent upgrades include multi-click attribution, mobile app for on-the-go lead review, and enhanced lead intelligence fields. The end goal remains unchanged: prove and grow marketing ROI through actionable data.

Today, businesses across industries—from home services to e-commerce—rely on WhatConverts to justify ad spend, refine campaigns, and scale profitably. Its flexible plans accommodate solo entrepreneurs and global agencies alike.

Pros and Cons

Pros:

Unified Lead Capture: Consolidates calls, forms, and chats into a single dashboard for effortless tracking.

Dynamic Number Insertion: Automates number swapping per visitor source to accurately attribute every call.

Multi-Click Attribution: Tracks multiple interactions before conversion, revealing the full customer journey.

Extensive Integrations: Syncs with Google Ads, Bing Ads, Analytics, CRMs, and custom tools via API.

Customizable Reporting: Build and schedule tailored reports to share insights with stakeholders.

HIPAA Compliance: Securely handle healthcare-related calls and data for regulated industries.

Scalable for Agencies: Manage unlimited client accounts, apply usage credits, and streamline billing.

Cons:

Setup Complexity: Advanced features like call flows and DNI require technical implementation.

Usage-Based Credits: High-volume accounts must monitor credit consumption to avoid overage fees.

Learning Curve: New users may need time to explore all reporting and attribution options.

Features of WhatConverts

WhatConverts offers a rich feature set designed to track every lead and provide actionable marketing intelligence.

Call Tracking and Recording

Every inbound call is logged with metadata—caller ID, call duration, recording, and transcript. This feature lets you:

• Analyze conversation quality to refine your sales approach.
• Monitor agent performance and provide targeted coaching.
• Identify high-value callers and follow up strategically.

Dynamic Number Insertion (DNI)

DNI displays unique phone numbers per visitor based on source, medium, campaign, or keyword. Benefits include:

• Exact attribution of calls to specific ads and search terms.
• Reduced manual setup via JavaScript snippet or tag manager.
• Scalability across multiple landing pages and domains.

Form and Chat Tracking

Capture form submissions and chat conversations alongside calls. Unified tracking empowers you to:

• Combine form, chat, and call data in one report for holistic analysis.
• Evaluate chat scripts to improve engagement and conversion rates.
• Identify which marketing channels drive web leads.

Customer Journey and Multi-Click Attribution

Go beyond last-click data. Track multiple touchpoints—organic, paid, referral—leading up to conversion. You can:

• Visualize the full path customers take before calling or submitting forms.
• Allocate credit to each interaction based on rules you define.
• Optimize budget across channels for maximum impact.

Advanced Reporting and Insights

Leverage built-in dashboards or create custom reports. Key capabilities:

• Real-time metrics on calls, forms, chats, and lead value.
• Scheduled email reports to keep your team aligned.
• Export options for CSV and PDF to integrate with other systems.

Call Flows and IVR Routing

Design sophisticated inbound experiences. Features include:

• Interactive voice menus to direct callers to appropriate departments.
• After-hours and holiday scheduling to ensure 24/7 coverage.
• Geographic and business-hour routing for optimal staffing.

API Access and Integrations

Programmatically access call and lead data for seamless workflows. You can:

• Push leads into CRMs like Salesforce, HubSpot, and Pipedrive.
• Connect with analytics platforms to enrich campaign dashboards.
• Automate notifications via Slack, email, or custom webhooks.

Pages Visited and Lead Intelligence

Gain context on visitor behavior: see which pages were viewed before conversion. This enables:

• Content optimization based on popular pages that drive calls.
• Personalized follow-up by referencing viewed pages.
• Better lead qualification with detailed visitor profiles.

WhatConverts Pricing and Plans

WhatConverts offers transparent pricing with a 14-day free trial and initial usage credits included in every plan.

Individual Business Plans

Call Tracking Plan – $30/mo (includes $30 usage credit). Ideal for small businesses focused solely on call and SMS tracking. Features:

• Instant call tracking numbers.
• Dynamic number insertion.
• Basic reporting and API access.

Plus Plan – $60/mo (includes $30 usage credit). Perfect for businesses adding web form and chat tracking. Extras:

• Form and chat tracking.
• Campaign & keyword reporting.
• Google Ads, Bing Ads, and Analytics integration.

Pro Plan – $100/mo (includes $30 usage credit). Suited for medium-sized agencies or businesses requiring advanced compliance and routing. Adds:

• Call flows with IVR.
• Custom report builder and scheduled reports.
• HIPAA compliance for healthcare use cases.

Elite Plan – $160/mo (includes $30 usage credit). Designed for enterprises needing full attribution and intelligence. Includes:

• Multi-click marketing attribution.
• Customer journey tracking.
• Advanced lead intelligence and pages visited.

Agency Plans (Unlimited Accounts)

Agency Plus – $500/mo (includes $250 usage credit). Manage unlimited clients with core tracking and integrations. Features:

• All Call Tracking, Form, and Chat features.
• Bing, Google, and Analytics integrations.
• API access and customizable credits.

Agency Pro – $800/mo (includes $300 usage credit). Adds enterprise routing and compliance. Extras:

• Call flows, report builder, scheduled reports.
• HIPAA compliance and advanced support.

Agency Elite – $1,250/mo (includes $400 usage credit). Ultimate plan for large agencies. Adds:

• Multi-click attribution, customer journey, lead intelligence.
• Pages visited and robust analytics features.

Who is Best Suited for WhatConverts?

WhatConverts adapts to a variety of audiences, each benefiting from precise call tracking software insights.

Small Business Owners

Gain clarity on which ad spend drives real phone calls and form submissions. Optimize budget to focus on the highest-value channels and reduce wasted spend.

Marketing Agencies

Consolidate client data under one roof. Generate professional, branded reports and demonstrate tangible ROI, improving client retention and upsell opportunities.

Performance Marketers

Leverage keyword-level call attribution to refine bidding strategies. Use multi-click data to understand the full conversion path and allocate budget effectively.

E-commerce Retailers

Track calls about product inquiries and returns. Combine web analytics with call data to drive improvements in online store performance.

Healthcare Providers

Meet strict data security requirements with HIPAA-compliant tracking. Route patient calls efficiently for scheduling and support.

Franchise Networks

Monitor performance across multiple locations. Roll out unified tracking code and compare results by geography.

Benefits of Using WhatConverts

Implementing WhatConverts unlocks numerous advantages:

• Accurate Attribution: Know exactly which campaigns generate calls, forms, and chats.
• Improved ROI: Reallocate spend to the highest-performing keywords and channels.
• Operational Efficiency: Automate lead capture, organization, and reporting.
• Enhanced Lead Qualification: Sort, value, and filter leads, then export or push to your CRM.
• Scalable Growth: Easily add new campaigns or client accounts without setup delays.
• Data-Driven Culture: Empower teams with real-time insights to make informed decisions.

Customer Support

WhatConverts offers dedicated support via email, live chat, and phone during business hours. A knowledgeable team guides you through setup, dynamic number insertion, and feature customization, ensuring a smooth onboarding experience.

Comprehensive self-service resources include an extensive knowledge base, video tutorials, and community forums. If questions arise after hours, you’ll find step-by-step articles and FAQs to keep your tracking uninterrupted.

External Reviews and Ratings

Users rate WhatConverts highly for its ease of use and depth of attribution data. Common praise points include seamless integrations, responsive customer support, and transparent pricing. On average, WhatConverts holds a 4.7-star rating across review platforms.

A few users note the initial configuration can be detailed, particularly for advanced call flows or HIPAA settings. However, the support team’s responsiveness and clear documentation quickly address these concerns, leading to overall positive experiences.

Educational Resources and Community

The WhatConverts Blog publishes regular posts on tracking best practices, attribution strategies, and digital marketing trends. You’ll find practical tutorials, case studies, and optimization tips to drive better results.

Additional resources include live webinars, on-demand video workshops, and a user community forum where marketers share insights, troubleshoot challenges, and discuss creative use cases for call, form, and chat tracking.

For developers, the API documentation is thorough, with example code snippets and setup guides. This ensures your technical team can integrate WhatConverts data into custom dashboards, CRMs, or internal tools without friction.

Conclusion

Accurate, reliable call tracking software is essential for proving and growing marketing ROI. WhatConverts delivers end-to-end lead capture, multi-click attribution, and robust reporting to help you optimize campaigns and boost revenue. With flexible plans, deep integrations, and top-notch support, WhatConverts is the clear choice for marketers who demand full visibility.

Ready to elevate your lead tracking? Try WhatConverts Free for 14 days Today and start capturing more leads with confidence.