Searching for the ultimate guide to call tracking software? You’ve landed in the right place. From the very first lead to your final conversion, WhatConverts shows you exactly where every call originated, how it performs, and which marketing channels deliver the best results. Ready to start capturing every opportunity? Try WhatConverts Free for 14 days Today and never miss a lead again.

If you’re like most performance marketers, you’ve felt the frustration of untracked calls and elusive ROI data. I’ve been there too—trying to piece together spreadsheets, interpret vague reports, and justify budgets without clear insight. That’s why I rely on WhatConverts, trusted by top PPC and SEO pros for over a decade, to deliver real-time attribution and lead intelligence that turns every dial, form, and chat into measurable growth.

What is WhatConverts call tracking software?

WhatConverts is an all-in-one lead tracking and reporting platform designed specifically for marketers, agencies, and business owners who demand clarity on how their campaigns perform. As a comprehensive call tracking software, it captures phone calls, form submissions, live chats, and eCommerce transactions—all auto-organized in one dashboard. Instead of guessing which keywords or ads drove your best leads, you get precise, actionable data that proves marketing ROI.

WhatConverts Overview

Founded in 2010, WhatConverts set out with a simple mission: to empower marketers with transparent attribution and reporting. Over the years, it has evolved into a robust platform serving thousands of agencies and businesses worldwide. From its humble beginnings in a small office to a globally recognized solution, WhatConverts continues to innovate, adding features like chat tracking and advanced custom reporting to meet the ever-growing needs of performance-driven teams.

Today, WhatConverts supports multi-location businesses, agencies managing dozens of clients, and solo entrepreneurs alike. Its commitment to customer success is reflected in a 95% customer retention rate and a reputation for unparalleled support and training resources.

Pros and Cons of WhatConverts call tracking software

Pros:

Complete Lead Capture: Tracks calls, forms, chats, and eCommerce transactions in one place for holistic attribution.

Auto-Organization: Smart filters and lead qualification tools make sorting and valuing leads effortless.

Real-Time Reporting: Instant insights into campaign performance so you can pivot strategies on the fly.

Customizable Reports: Build marketing reports tailored to clients’ needs without exporting spreadsheets.

Integration Flexibility: Connects with major ad platforms, CRMs, and analytics tools for seamless data flow.

User-Friendly Interface: Intuitive design means new team members can get up to speed quickly.

Cons:

Initial Setup Complexity: Configuring advanced tracking and integrations may require a learning curve for new users.

Pricing for Large Portfolios: Agencies managing hundreds of campaigns may find higher-tier plans necessary to access unlimited reports.

Features of WhatConverts call tracking software

WhatConverts packs robust functionality into an easy-to-navigate platform. Below are its standout features:

Call Tracking

Assign dynamic phone numbers to each marketing source to see exactly which campaign, keyword, or ad group generated every call.

• Dynamic number insertion for websites and landing pages
• Call recording and transcription for quality assurance
• Caller details and conversation notes linked to marketing data

Form Tracking

Capture every form submission across your digital properties with precise attribution back to the original source.

• Auto-detects form conversions without manual code
• Field-level data collection for granular insights
• Easy integration with popular form builders

Chat Tracking

Monitor and log live chat interactions, attributing each conversation to the right campaign or keyword.

• Records chat transcripts for follow-up
• Associates chat sessions with visitor source data
• Supports multiple chat providers

Custom Reporting & Dashboards

Create and share branded, on-demand reports that highlight the metrics clients care about most.

• Drag-and-drop report builder
• Scheduled email delivery
• White-label options for agencies

WhatConverts Pricing

Whether you’re a small business or a large agency, there’s a plan to fit your needs.

Starter

Price: $39/month

Ideal for freelancers and small businesses just getting started with call tracking.

• 1 user account
• Up to 3 dynamic numbers
• Basic reporting and email alerts

Growth

Price: $99/month

Perfect for growing agencies or businesses needing more robust attribution.

• Up to 10 user accounts
• Dynamic numbers for multiple campaigns
• Custom reporting and integrations

Premium

Custom pricing

Designed for large agencies and enterprises managing complex portfolios.

• Unlimited users and numbers
• Advanced API access
• Dedicated account manager

Who is WhatConverts call tracking software best for?

WhatConverts shines for a variety of audiences:

Digital Marketing Agencies

Manage multiple client accounts, deliver white-label reports, and demonstrate clear ROI through detailed lead tracking.

Local Businesses

Gain insight into which ads and keywords drive calls, forms, and chats so you can optimize spend for maximum profit.

Performance Marketers

Prove campaign effectiveness with hard data on every lead and pivot instantly based on real-time metrics.

Benefits of Using a call tracking software with WhatConverts

Adopting WhatConverts as your call tracking software offers transformative advantages:

• Accurate Attribution: No more guessing which campaigns drive calls—you’ll have crystal-clear data.
• Improved ROI: Focus budget on high-performing keywords and channels to maximize your marketing return.
• Enhanced Lead Qualification: Value and qualify leads in-platform to prioritize high-intent prospects.
• Streamlined Reporting: Save hours each week building reports with automated, shareable dashboards.
• Scalable Growth: As your campaigns multiply, WhatConverts scales with unlimited tracking and reporting options.

Customer Support

WhatConverts provides responsive, expert support via live chat, email, and phone. Whether you’re troubleshooting a setup or seeking best-practice guidance, their support team is available Monday through Friday, ensuring you never feel stuck when tracking critical leads.

Additionally, each account includes access to a resource-rich help center, complete with step-by-step tutorials, video walkthroughs, and an active user community forum. This combination of personal support and self-service resources empowers you to master the platform quickly.

External Reviews and Ratings of WhatConverts call tracking software

Across software review sites, WhatConverts consistently earns high marks for usability and customer satisfaction:

• “An absolute game-changer for our agency—tracking calls and forms in one place has streamlined reporting and boosted client confidence.” — 5/5
• “The real-time dashboards cut our reporting time in half. The call recording feature is invaluable.” — 4.8/5

Some users note a minor learning curve during initial setup, particularly when integrating multiple chat widgets. However, most praise the detailed onboarding materials and responsive support that quickly resolve any challenges.

Educational Resources and Community

WhatConverts hosts an extensive blog covering call tracking best practices, attribution modeling, and marketing optimization strategies. Regular webinars and live training sessions dive deep into advanced features and real-world use cases. Plus, the user community forum is a vibrant hub where marketers share tips, templates, and success stories.

Conclusion

In today’s competitive landscape, leaving calls or forms untracked means missing out on valuable insights and revenue. By choosing WhatConverts as your call tracking software, you gain an end-to-end solution that captures every lead, attributes it accurately, and delivers actionable intelligence—so you can confidently optimize your marketing and prove ROI. Midway through your evaluation, you’ll already see how every dollar and every call matters. Ready to transform your lead tracking? Try WhatConverts Free for 14 days Today.

Try WhatConverts Free for 14 days Today and start never missing a lead.