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Stick around as I walk you through everything you need to know: what Omnisend does, its standout features, pricing breakdown, and real user feedback. By the time you finish reading, you’ll be ready to claim this unbeatable discount and transform your ecommerce marketing with confidence.

What Is Omnisend?

Omnisend is a comprehensive ecommerce marketing automation platform that unifies email and SMS campaigns under one intuitive roof. Built for online retailers of all sizes, Omnisend empowers you to engage customers at every stage of their journey—from the moment they subscribe to when they abandon a cart, and well beyond the point of purchase. The platform handles routine tasks through pre-built workflows, letting you focus on strategy and creative execution rather than manual sends and tedious follow-ups.

At its core, Omnisend helps ecommerce businesses:

• Automate welcome series and customer onboarding.
• Recover a large portion of abandoned carts via email and SMS.
• Send targeted promotional broadcasts and product updates.
• Deliver personalized offers based on shopping behavior and segmentation.
• Track performance with robust analytics and reporting.

Features

Omnisend’s breadth of features turns complex multichannel marketing into a breeze. Below, I break down the key capabilities that make it a go-to choice for growing ecommerce businesses.

Email & SMS Marketing

Omnisend seamlessly integrates email and SMS into unified campaigns, ensuring you reach shoppers on the channels they prefer:

• Drag-and-drop email builder with 250+ customizable templates.
• SMS editor with preview capabilities and character countdown.
• One-click channel switching—add SMS to any email campaign without rebuilding.
• Built-in compliance checks and automatic opt-out management.

Pre-Built Automations

Save time with Omnisend’s library of tried-and-true automation workflows:

• Welcome Series: Engage new subscribers with personalized greetings and incentives.
• Abandoned Cart Recovery: Automatically remind shoppers to complete their purchase via email, SMS, or both.
• Order Follow-Up: Send post-purchase cross-sell, review requests, and replenishment messages.
• Birthday & Anniversary Flows: Celebrate customer milestones with exclusive offers.

Personalization & Segmentation

Target the right audience with dynamic, real‐time segments:

• Cart value segmentation—focus on high-value abandoners.
• Engagement-based filters—re-engage dormant subscribers or exclude your VIPs.
• Product purchase history—automate cross-sells based on previous orders.
• Location and device—send time-sensitive SMS campaigns in local time zones.

Signup Forms & Popups

Convert visitors into subscribers with on-site capture tools:

• Exit-intent popups to reduce bounce rates.
• Embedded and floating bars for subtle sign-ups.
• Spin-to-win wheels for gamified incentives.
• Mobile-optimized layouts to maintain conversion on any device.

Landing Pages

Create targeted landing pages without touching a line of code:

• Conversion-focused templates designed for product launches and promotions.
• One-step checkout integration with Shopify, BigCommerce, WooCommerce, etc.
• Built-in A/B testing to optimize page performance.
• Analytics dashboard for page views, conversions, and revenue attribution.

Integrations & Data Sync

Connect Omnisend to your existing toolkit in a single click:

• 160+ integrations including Shopify, WooCommerce, Magento, BigCommerce.
• Zapier support for limitless third-party connections.
• Real-time data flow—update contacts immediately when orders or preferences change.

Reporting & Analytics

Make data-driven decisions with robust insights:

• Campaign and automation performance metrics (opens, clicks, revenue).
• Attribution reporting to see which channels drive the most sales.
• Heatmaps to track email engagement over time.
• Comparative reports to benchmark your results month over month.

List Cleaning & A/B Testing

Keep your deliverability high and your campaigns optimized:

• Automatic suppression of inactive or invalid email addresses.
• Clean lists periodically to reduce bounce rates and spam complaints.
• Split-testing subject lines, send times, and content blocks.
• Automation splits for advanced performance tuning.

Pricing

Omnisend offers flexible plans tailored to different business sizes and budgets. Below is a detailed breakdown:

Standard Plan

• Price: $11.20/mo (billed quarterly)
• Best For: Growing and medium-sized businesses focused on email marketing
• Includes:
  • Up to 500 contacts and 6,000 emails per month
  • $1 in free SMS credit
  • Unlimited web push notifications
  • 24/7 priority support
  • Dedicated success manager (additional $400 fee)

Pro Plan

• Price: $41.30/mo (billed quarterly)
• Best For: High-volume senders who need advanced SMS capabilities
• Includes:
  • Up to 2,500 contacts and unlimited emails
  • Global SMS messaging
  • Unlimited web push notifications
  • $41.30 SMS credit bonus
  • 24/7 priority support
  • Advanced reporting and product recommendations
  • Dedicated success manager (additional $400 fee)

Custom Pricing

• Price: Contact Omnisend for a tailored quote
• Best For: Large enterprises and high-volume merchants
• Includes:
  • Unlimited contacts and emails
  • Global SMS and web push
  • 24/7 dedicated support
  • Free onboarding and migration assistance
  • Custom integrations and SLAs

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Benefits to the User (Value for Money)

Omnisend delivers exceptional value through a combination of robust capabilities, ease of use, and cost-effective pricing:

• Time Savings: Pre-built automations handle repetitive tasks, freeing you to focus on strategy and growth.
• Unified Platform: Email, SMS, web push, and popups in one place—no need for multiple vendors.
• Scalable Pricing: Plans grow with your business, so you only pay for the contacts and features you use.
• High Deliverability: List cleaning tools and deliverability best practices keep your messages landing in inboxes.
• Actionable Insights: Advanced reporting helps you pinpoint what’s working and where to optimize.
• 24/7 Support: Around-the-clock assistance ensures you’re never stuck, whether it’s via live chat or email.

Customer Support

Omnisend’s customer support reputation stands out in the marketing automation space. Whether you have a quick question about setting up an automation or need guidance on best practices, the live chat and email teams are available 24/7. Response times are impressively fast, with most chat inquiries answered within minutes and email tickets resolved within a few hours.

For enterprises on the Pro or Custom plans, there’s the added benefit of a dedicated success manager. This personal touch ensures your campaigns are optimized from day one, with strategic recommendations, performance reviews, and priority escalation options. Overall, Omnisend makes support feel like an extension of your own team.

External Reviews and Ratings

Across major review platforms, Omnisend consistently earns high marks for usability and customer satisfaction. On G2, it holds a 4.6/5 average from over 300 reviewers, praising the intuitive interface and powerful automation. Capterra reviewers give it 4.7/5, highlighting the seamless email/SMS integration and responsive support team.

That said, some users have noted occasional hiccups with advanced reporting features—specifically importing custom data sets. Omnisend has addressed these concerns by rolling out enhanced data connectors and improved dashboard filters in recent updates. A small number of merchants also mentioned they’d like more granular SMS pricing transparency, which the company is tackling through clearer rate tables and in-platform cost estimators.

Educational Resources and Community

Omnisend understands that learning never stops, so they offer a wealth of resources:

• Omnisend Academy: A free online course library covering everything from list building to conversion optimization.
• Official Blog: Weekly articles with actionable tips, case studies, and industry trends.
• Webinars & Workshops: Live sessions hosted by ecommerce experts, plus on-demand replays.
• Documentation Center: Step-by-step guides on integrations, APIs, and advanced workflows.
• Community Forum & Facebook Group: Peer support, idea exchange, and direct feedback from Omnisend product teams.

Conclusion

In summary, Omnisend combines powerful email and SMS marketing, pre-built automations, and seamless integrations to help ecommerce businesses thrive. From hands-off abandoned cart recovery to hyper-personalized segment-based campaigns, this platform handles the heavy lifting so you can focus on scaling and innovation. And with this exclusive Get 30% OFF with Omnisend’s Quarterly Plans, there’s never been a better time to plug into these tools.

Don’t wait—click Omnisend now to claim your 30% discount and start driving more sales through smarter, automated marketing. Get started on the path to higher conversion rates and greater customer engagement with Omnisend today!