Searching for the ultimate guide to google lead ads? You just landed on the right page. And if you’re eager to capture, track, and optimize every interaction from your campaigns, WhatConverts is ready to transform your approach.

Running google lead ads can feel like casting a wide net and hoping the right fish bite. You invest in the ad platform, set up forms, and see conversions—but how many are truly qualified? I’ve faced those same frustrations. That’s why I trust WhatConverts, a leader in lead tracking for performance marketers, to give clarity and control over every call, form, and chat. Plus, you can Try WhatConverts Free for 14 days Today and start unlocking insights immediately.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies and business owners. It automatically captures every interaction—calls, forms, chats, and eCommerce transactions—from your google lead ads campaigns and ties them back to the exact ad, keyword, and channel that generated them. With WhatConverts, you move beyond raw click metrics and see which efforts deliver real revenue.

WhatConverts Overview

Founded to solve the disconnect between ad spend and actual lead quality, WhatConverts has grown into the go-to solution for PPC, SEO, and performance marketing professionals. Its mission is simple: provide transparent, actionable insights that drive ROI. Over the years, WhatConverts has processed millions of leads, integrated with top ad platforms like Google Ads and Bing, and earned trust among agencies managing hundreds of client accounts.

The company continues to innovate, adding features like multi-click marketing attribution, customer journey mapping, and deep lead intelligence. Whether you’re an individual business plan user or an agency handling dozens of clients, WhatConverts scales to your needs.

Pros and Cons

Comprehensive Lead Capture: Automatically track calls, form submissions, chats, and eCommerce purchases—all in one dashboard.

Dynamic Number Insertion: Assign unique phone numbers to each ad or keyword for precise attribution.

Customizable Reporting: Build, schedule, and share custom reports that highlight the metrics you care about.

Real-Time Insights: View leads as they arrive with option to add values, qualifiers, and tags on the fly.

Scalable Plans: From single-account call tracking to unlimited agency setups, there’s a plan for every size.

HIPAA Compliance: Capture medical and sensitive leads while staying compliant.

Possible Learning Curve: Some advanced features like call flows and multi-click attribution require setup time and training.

Pricing for Agencies: Higher tier agency plans may be costly for very small teams without multiple clients.

Features

Call Tracking

Easily track inbound calls from your google lead ads campaigns.

• Instant call tracking numbers
• Automatic call recording
• Dynamic number insertion to tie calls back to keywords
• Text message tracking with SMS capture

Form Tracking

Never lose another form submission buried in email inboxes.

• Automatic capture of form entries
• Search and filter by campaign, keyword, or landing page
• Qualification and lead scoring built-in

Chat Tracking

Integrate chat widget interactions seamlessly.

• Capture chat transcripts
• Assign lead values and tags
• Attribute chats to specific ads and keywords

Reporting & Analytics

Deep dive into marketing performance with:

• Campaign and keyword reporting
• Multi-channel attribution views
• Scheduled and custom report builder

Customer Journey Mapping

Visualize the full path your leads take, from first touch to final conversion.

WhatConverts Pricing

Whether you’re an individual business or digital agency, WhatConverts has transparent plans with a 14-day free trial and usage credit to get started.

Call Tracking Plan – $30/mo

Ideal for solo businesses focused on phone leads.

• $30 usage credit included
• Track calls and text messages
• Instant call tracking numbers
• Dynamic number insertion

Plus Plan – $60/mo

Perfect for marketers who need to track calls, forms, and chats.

• $30 usage credit included
• All Call Tracking features
• Form and chat tracking
• Google Ads, Bing, and Analytics integration

Pro Plan – $100/mo

Advanced reporting and HIPAA compliance for growing teams.

• $30 usage credit included
• Call flows and report builder
• Scheduled reports
• HIPAA compliance

Elite Plan – $160/mo

Full-stack attribution and lead intelligence for performance pros.

• $30 usage credit included
• Customer journey mapping
• Multi-click marketing attribution
• Pages visited and deep lead insights

WhatConverts Is Best For

Whether you’re a freelance marketer, an in-house team, or a digital agency, WhatConverts adapts to your size and goals.

Freelancers & Small Businesses

Get clear ROI on every ad dollar spent without breaking the budget.

In-House Marketing Teams

Centralize lead data across channels and prove marketing’s impact to stakeholders.

Agencies & Consultants

Manage unlimited client accounts, deliver transparent reports, and upsell advanced attribution services.

Benefits of Using WhatConverts

• Improved ROI: Stop wasting ad spend on keywords that don’t convert into valuable leads.
• Actionable Insights: See which campaigns drive revenue, not just clicks.
• Enhanced Accountability: Demonstrate clear performance to clients and stakeholders.
• Streamlined Workflows: Manage calls, forms, and chats in one platform.
• Custom Reporting: Automate report delivery and focus on strategy, not data wrangling.

Customer Support

WhatConverts offers responsive support via email, phone, and live chat during business hours. The support team is knowledgeable about google lead ads integrations and can guide you through setup and optimization.

Premium plans include priority support and a dedicated account manager to ensure you’re making the most of every feature. Documentation, tutorials, and onboarding sessions are available to get teams up to speed quickly.

External Reviews and Ratings

Customers consistently praise WhatConverts for its ease-of-use and the clarity it brings to fragmented lead sources. Many note a noticeable uptick in qualified leads once they implement dynamic number insertion and call attribution.

Some users mention a slight learning curve with advanced attribution settings and initial number provisioning. However, these concerns are typically resolved within the first week with support guidance.

Educational Resources and Community

WhatConverts maintains an active blog offering best practices for call tracking, google lead ads optimization, and conversion attribution. Monthly webinars, case studies, and an online community forum allow marketers to share insights and tips. API documentation and developer resources support custom integrations.

Conclusion

Optimizing google lead ads starts with understanding exactly which ads, campaigns, and keywords deliver real business value. With WhatConverts, you capture every lead interaction—calls, forms, chats—and turn them into actionable data. Ready to transform your lead tracking and maximize ROI? Try WhatConverts Free for 14 days Today and see the difference in your marketing performance.

Try WhatConverts Free for 14 days Today