Searching for the ultimate guide to lead gen? You just landed on the right page. When you explore Closely you’ll discover a powerful LinkedIn automation platform built to help teams scale outreach and convert prospects faster than ever. This article dives deep into how Closely empowers your lead gen strategy, revealing best practices, real-world examples, and step-by-step instructions to transform your LinkedIn campaigns.

I know the challenges of manual prospecting all too well—endless profile visits, pinned connection requests, scattered data in multiple CRMs. That’s why I turned to a purpose-built solution with years of industry experience, millions of messages sent, and glowing testimonials from agencies and in-house teams alike. Ready to see how you can drive more qualified conversations in less time? Let’s dive in.

What is Closely and How It Revolutionizes lead gen?

Closely is the go-to LinkedIn outbound platform for growing teams that want to automate outreach without sacrificing personalization. At its core, it enables users to build custom sequences with multiple actions and granular conditions—everything from connection requests to follow-ups, InMail messages, and email touchpoints. By seamlessly integrating with your CRM and providing flexible lead management, Closely ensures you never retarget the same contact twice.

In the realm of lead gen, it stands out by consolidating your multi-variant campaigns on a single page, delivering detailed analytics, and giving clear visibility into every touchpoint. Whether you’re an agency managing dozens of client accounts or a sales leader overseeing a small team, Closely scales with your needs and adapts to your process.

Closely lead gen Overview

Founded with a mission to simplify LinkedIn outreach, Closely has grown from a scrappy startup to an enterprise-grade platform. The team’s journey began when co-founders, frustrated by manual prospecting bottlenecks, built an internal tool to automate repetitive tasks. As early adopters reported record engagement rates, the platform attracted investment, enabling rapid feature expansion and integrations.

Today, Closely supports hundreds of sales teams, marketing agencies, and HR recruiters worldwide. With a razor-focus on GDPR compliance and data security, it has earned certifications and partnerships that speak to its commitment to privacy and reliability. The product roadmap continues to evolve, with AI-driven personalization, advanced scheduling, and multi-account management features planned for the coming year.

Pros and Cons of Closely for lead gen

Pros:

Automated Sequences: Set up multi-step campaigns in minutes, combining LinkedIn invites, messages, InMails, and emails into a unified workflow.

In-Depth Lead Management: Filter leads from past campaigns to avoid duplication and sync data seamlessly with your CRM in real time.

Superior Metrics Dashboard: Track every metric—from response rates to time-to-first-reply—empowering data-driven decisions.

GDPR Compliant: Built-in safeguards ensure personal data is processed according to regulations, protecting both your team and your prospects.

Team Management Access: Create user roles and permissions to safeguard privacy and maintain control over sensitive campaigns.

White-Label for Agencies: Deliver a branded experience to clients, manage multiple accounts in one hub, and generate polished reports instantly.

Extensive Integrations: Connect to CRMs like HubSpot, Salesforce, Outreach, calendar schedulers, inboxes, and monitoring tools, unifying your tech stack.

Cons:

Initial Setup Complexity: While feature-rich, new users may experience a learning curve when configuring advanced conditions and integrations.

Credit Limits on Starter Plan: Entry-level credits for emails and AI personalizations may feel restrictive for very high-volume outreach.

lead gen Features in Closely

Closely offers a suite of features tailored to optimize every stage of your LinkedIn lead gen process. Here are the most impactful:

Custom Sequence Builder

This drag-and-drop builder lets you define each outreach step and condition without coding. Mix connection requests, InMail, emails, and phone calls in a single sequence.

• Conditional branching based on profile views or response status
• Automated delays and throttling to mimic human behavior
• Dynamic variables for personalized messages at scale

Superior Metrics Dashboard

Gain a 360° view of your campaign performance with real-time analytics. Plot open rates, acceptance rates, and reply trends on interactive charts.

• Filterable timelines to inspect each prospect touchpoint
• Customizable KPI reports for stakeholder presentations
• Export data easily in CSV or integrate via API

Flexible Lead Management

Prevent retargeting errors by segmenting leads based on past activity. Use advanced filters to create sub-audiences and reassign or pause contacts as needed.

• Sync new connections to your CRM automatically
• Merge duplicate profiles with one click
• Tag prospects for follow-up, nurture, or archive

Multi-Account and White-Label Support

Manage up to 10 LinkedIn accounts and unlimited email addresses from a single dashboard. Rebrand the interface to match your agency’s colors and logo.

• Custom domain and branding options
• Role-based access control for team members and clients
• Centralized reporting to compare account performance

Closely Pricing Plans for lead gen

Closely offers flexible monthly plans designed to fit teams of all sizes and budgets. Each plan includes a free trial so you can test your ideal setup risk-free.

Starter

Price: $49 per month
Ideal for individual sales reps or consultants looking to dip their toes into automation.

• 1 LinkedIn account
• Unlimited email accounts
• Whitelabel included
• Basic support and community access

Growth (Most Popular)

Price: $127 per month
Perfect for small teams ready to scale outreach and leverage AI personalizations.

• 3 LinkedIn accounts
• 3,000 credits per month (750 emails, 150 phone calls, 1,500 AI personalizations)
• Advanced analytics dashboard
• Priority support

Essential

Price: $205 per month
Designed for established teams needing expanded capacity and customization.

• 5 LinkedIn accounts
• 5,000 credits per month (1,250 emails, 250 phone calls, 2,500 AI personalizations)
• Dedicated account manager
• Custom reporting templates

Custom

Price: $350+ per month
Scale without limits—add accounts, credits, and bespoke integrations to suit enterprise needs.

• Up to 10 LinkedIn accounts (adjustable)
• Unlimited credits (set your own limits)
• Full white-label and API access
• 24/7 support and SLA guarantees

Who Is Best for lead gen with Closely?

Whether you’re a one-person operation or a global agency, Closely adapts to your workflow and accelerates results. Here’s who benefits most:

Sales Teams

Close deals faster by automating initial outreach, follow-ups, and nurture sequences. Spend less time on manual tasks and more on conversations that matter.

Marketing Agencies

Offer a turnkey LinkedIn outreach service with customizable branding. Manage multiple client campaigns, deliver white-labeled reports, and upsell advanced analytics.

Recruiters and HR

Effortlessly connect with top talent by sending personalized InMails and email cadences. Track candidate interactions and integrate with your ATS in real time.

Entrepreneurs and Consultants

Build your personal brand, grow a robust network, and generate consistent inbound opportunities without manual grind.

Benefits of Using Closely for lead gen

Deploying Closely in your lead gen stack delivers immediate and long-term advantages:

• Time Savings: Automate up to 90% of routine outreach tasks, freeing your team to focus on high-value activities.
• Enhanced Personalization: Leverage AI cues and dynamic templates to craft messages that resonate with each prospect.
• Data-Driven Decisions: Real-time dashboards highlight top-performing sequences so you can iterate quickly.
• Consistent Follow-Up: Never drop the ball—automated reminders and multi-step cadences ensure each lead is nurtured.
• Scalable Workflows: From 1 to 10 LinkedIn accounts, maintain quality and compliance at every scale.
• Improved Deliverability: Built-in throttling mimics human behavior, reducing the risk of account restrictions.
• Unified Tech Stack: Integrate seamlessly with CRMs, inboxes, and calendar tools to centralize lead data.
• Greater ROI: Agencies report up to 3× increase in booked meetings within the first month of using the platform.

To explore these benefits firsthand, Get Started with Closely Today and watch your response rates soar.

Customer Support for lead gen Success with Closely

Closely’s support team is renowned for rapid response times and expert guidance. Whether you need help setting up your first campaign or troubleshooting an integration, their dedicated specialists are available via live chat, email, and scheduled calls.

New users receive a personalized onboarding session to ensure best practices from day one. Ongoing resources include weekly webinars, a detailed knowledge base, and a vibrant online community where power users exchange tips and templates.

External Reviews and Ratings of Closely in lead gen

Across software review sites, Closely consistently earns high marks. Users praise the platform’s reliability, depth of analytics, and seamless CRM integrations. One sales director reported a 45% boost in acceptance rates within two weeks, while an agency manager highlighted the brandable interface as a key differentiator when pitching clients.

On the flip side, some feedback mentioned an initial learning curve, especially for complex branching sequences. The team addresses this by updating tutorial videos and adding dedicated walkthroughs. Overall, the ratio of positive to constructive feedback is overwhelmingly in favor of the platform’s impact on lead gen performance.

Educational Resources and Community for lead gen with Closely

Closely offers a growing library of educational content, including step-by-step guides on crafting high-impact sequences, case studies from top-performing users, and deep-dive webinars on advanced analytics. Their blog covers best practices in LinkedIn messaging, GDPR compliance tips, and AI personalization trends.

The community forum fosters peer-to-peer learning, where members share message templates, A/B test results, and integration hacks. Regular “office hours” sessions with product experts give early access to new features and insider insights on maximizing campaign ROI.

Conclusion: Accelerating Your lead gen with Closely

In an era where every minute counts, Closely empowers you to streamline LinkedIn outreach, nurture prospects systematically, and harness powerful analytics—all within one unified platform. By automating routine tasks and leveraging data-driven insights, your team can focus on meaningful conversations that drive revenue and growth.

Ready to transform your lead gen strategy? Get Started with Closely Today and unlock the full potential of automated LinkedIn campaigns.