Searching for the ultimate guide to ecommerce photography? You just landed on the right page. Soona gives you on-demand photo and video shoots, professional creative support, and a streamlined workflow so you can produce stunning visuals without the usual delays and complexities.

You know how critical high-quality product images are for driving sales, building trust, and standing out in a crowded online marketplace. After trying multiple freelancers, studios, and DIY setups, I discovered Soona’s all-in-one platform. With years of experience serving thousands of brands, Soona combines live collaboration, AI insights, and rapid turnaround to solve every pain point in your ecommerce photography process.

What is Soona?

Soona is an on-demand creative platform designed for ecommerce brands that need scalable, on-brand photo and video content. Rather than booking studios weeks in advance or juggling multiple vendors, you connect your store, ship product samples, and schedule shoots within minutes. Soona manages every step—from live shoot approvals to AI-powered asset optimization—so you can focus on growing your business.

Soona Overview

Founded in 2018, Soona set out to revolutionize how ecommerce brands approach visual content. The founders, a team of photographers and former marketplaces executives, noticed a gap between fast-paced online retail demands and the slow, fragmented content creation process. Today, Soona serves thousands of merchants, from emerging DTC labels to enterprise retailers, with creative services anchored by technology.

The platform’s mission is simple: make content and maximize it—all in one place. Over the years, Soona has launched live-shoot collaboration tools, AI-driven listing insights, and seamless Shopify and Amazon integrations. Their growth milestones include processing over 100,000 shoots, reducing average edit time from 72 to 24 hours, and rolling out creative AI features for instant scene generation.

Pros and Cons

Pro: Rapid turnaround—assets ready in as little as 24 hours with the Standard plan.

Pro: Live shoot attendance—approve selects in real time and guide every frame.

Pro: On-brand consistency—ship samples and share style guides so every shoot matches your aesthetic.

Pro: Scalable pricing—choose between per-booking rates or membership plans to optimize your budget.

Pro: AI-powered tools—get listing audits, scene generation, and competitor analysis built right into the platform.

Pro: Centralized asset management—store and organize all your ecommerce visuals in one DAM.

Con: Studio Pass cost—non-members pay $149 per booking if you only need a single shoot.

Con: Premium upgrades additional—models, styling, and premium edits incur extra fees unless you’re on Standard or Enterprise.

Features

Soona’s robust feature set covers every stage of the ecommerce photography workflow. Here are the highlights:

On-Brand Creative On-Demand

• Connect your Shopify or Amazon store for instant visual insights.
• Ship product samples and style guides directly to the studio.
• Book a shoot in minutes—no more waiting weeks for calendar availability.

Live Shoot Collaboration

• Join your shoot virtually from the platform interface.
• Provide feedback and approve selects in real time.
• Ensure every image aligns with your brand standards before wrap-up.

Rapid Asset Delivery

• Standard plan delivers edited photos within 24 hours.
• Purchase at $39 per photo or $93 per video clip if you’re on Studio Pass or Basic.
• Free premium edits and priority delivery for Standard and Enterprise members.

AI-Powered Optimization

• Listing Insights audits your product pages and surfaces improvement opportunities.
• AI Scenes & Props generates new imagery from existing photos—no reshoot required.
• Competitive Analysis tracks top sellers and recommends creative tweaks to outperform them.

With Soona, your team can centralize visual asset workflows, leverage expert studios, and tap into cutting-edge AI tools—all in one platform.

Soona Pricing

Whether you shoot once a year or ten times, Soona has a plan to fit your needs.

Studio Pass

Price: $149 per booking
Ideal for: One shoot per year

• $39 per photo + editing
• $93 per video clip
• 72-hour edit turnaround
• Basic AI tool access

Basic Membership

Price: $13/month
Ideal for: Brands shooting multiple times per year

• Free studio pass
• $39 per photo + editing
• $93 per video clip
• 48-hour edit turnaround
• Basic AI tool access

Standard Membership

Price: $49/month
Ideal for: 3+ shoots/year or premium edits

• Free studio pass
• $39 per photo + editing
• 10% off models & styling
• FREE premium edits
  24-hour delivery
• Full access to AI tools

Enterprise

Custom pricing
Ideal for: Large companies with high-volume needs

• Discounted per-photo and video rates
• Dedicated account manager & creative team
• Priority scheduling & delivery
• Full access + custom AI integrations

Soona Is Best For

The platform caters to a variety of ecommerce businesses:

Small Brands

Need professional imagery without the overhead of a full in-house studio? Soona’s Studio Pass lets you produce one high-impact shoot per year at a predictable cost.

Growing Ecommerce Stores

Shooting multiple times annually? Basic and Standard members save on studio fees, accelerate turnaround, and unlock AI tools that boost listing performance.

Large Enterprises

Require scalable solutions, dedicated support, and custom workflows? The Enterprise plan offers volume discounts, priority access, and a white-glove creative team.

Benefits of Using Soona

• Speed: Get high-quality photos in as little as 24 hours.
• Scalability: Book multiple shoots, upgrade packages, and add models on demand.
• Consistency: Maintain brand standards across all channels with live approvals.
• Optimization: Use AI insights to improve listings and drive conversions.
• Centralization: Store and manage all assets in one ecommerce-focused DAM.

Customer Support

Soona’s support team responds promptly via email, live chat, and phone. Whether you have questions about booking, need guidance on styling, or want help with AI tools, you’ll get clear, actionable answers from experienced specialists.

Enterprise customers benefit from a dedicated account manager who oversees every shoot, provides performance reports, and offers strategic recommendations to maximize your return on visual content investment.

External Reviews and Ratings

Users rave about Soona’s convenience and quality. Many highlight how live shoot collaboration eliminates guesswork and how 24-hour delivery fits tight launch schedules. Common praise focuses on the intuitive platform and responsive support team.

Some reviews note initial setup takes time—shipping samples, learning the interface—but most agree the upfront investment pays off in faster shoots and better results. Ongoing product updates and AI enhancements address feedback and continually improve the experience.

Educational Resources and Community

Soona offers a wealth of learning materials, including step-by-step video tutorials, a blog covering ecommerce photography best practices, and regular webinars on topics like styling tips, lighting techniques, and AI-driven optimization. You’ll also find a community forum where fellow merchants share advice, shoot hacks, and feedback on new features.

Conclusion

High-quality images are non-negotiable for standing out in today’s ecommerce landscape. With its on-demand shoots, live collaboration, rapid turnaround, and AI insights, Soona eliminates bottlenecks and elevates your ecommerce photography to drive more sales. Ready to transform how you create, manage, and optimize product visuals? Get Started with Soona Today.