What is Flippa?

When you decide to sell shopify store, you need a platform that offers reach, trust, and expert guidance. Flippa is the world’s largest private marketplace for buying and selling online businesses, websites, apps, and domains. Buy or Sell your Online Business on Flippa Today(with 25% OFF Listing Fee and 50% OFF Success Fee) to access over 600,000 buyers and investors worldwide and benefit from end-to-end advisory services.

Flippa connects sellers of Shopify stores with qualified buyers—individuals, companies, VCs, and private equity firms—helping you negotiate, close deals, and transfer ownership smoothly. Its AI-driven matching, integrated legal tools, and escrow options make selling your Shopify store faster and more secure than traditional routes.

Flippa Overview

Founded in 2009, Flippa set out to democratize the market for digital assets by creating a transparent, secure marketplace. Over the last decade, it has facilitated over 12,000 deals annually and powered more than 425,000 AI buyer matches every week. Whether you run a six-figure Shopify store or a niche side hustle, Flippa’s mission is to make selling simple, efficient, and profitable.

Key milestones include launching its dynamic AI buyer matching engine in 2018, integrating a multi-user deal room in 2020, and introducing Buyer & Seller Protect insurance in 2022. Today, Flippa supports transactions in 14 currencies across 193 countries, with 67% of deals crossing borders.

Pros and Cons

Pro: Unmatched Global Reach – Connect with over 600,000 verified buyers, investors, and corporate acquirers.

Pro: AI Buyer Matching – 10 million monthly matches via a graph neural network ensure your Shopify store reaches ideal buyers fast.

Pro: Expert Advisory & Brokerage – Certified M&A advisors guide you through valuation, negotiations, and closing.

Pro: Integrated Tools – Built-in deal room, legal templates, escrow services, and payment processing all in one place.

Pro: Transparent Valuation Engine – Free intelligent valuations backed by 15 years of sales data and live benchmarking.

Pro: Buyer & Seller Protect – Post-sale insurance covering up to 100% of enterprise value for peace of mind.

Con: Listing Fees Apply – Even with a 25% discount, you must invest upfront to list your Shopify store.

Con: Competition – High-value Shopify stores face stiff competition, requiring standout listings and optimized documentation.

Con: Learning Curve – Navigating all features and selecting the right advisory package can take time for first-time sellers.

Features

Flippa provides a comprehensive feature set designed to streamline every step of the selling process. Below are the core capabilities that make it ideal for entrepreneurs looking to sell their Shopify stores.

AI Buyer Matching

Flippa’s proprietary AI analyzes millions of buyer profiles to introduce your store to the most relevant participants. Benefits include:

• Daily curated buyer lists tailored to your niche.
• Match quality scores to prioritize outreach.
• Automated email and in-platform notifications to interested parties.

Dynamic Multi-User Deal Room

Collaborate securely with buyers, advisors, and legal teams in one centralized portal. Key highlights:

• Invite unlimited stakeholders with permission controls.
• Integrated chat, document sharing, and call scheduling.
• Real-time tracking of due diligence progress and questions.

Integrated Legals & eSign

Streamline contracting with modular LOIs and Asset Purchase Agreements powered by Dropbox Sign:

• Pre-built templates for rapid deal initiation.
• Secure eSignature workflows embedded in Flippa.
• Audit trails and document versioning for compliance.

Escrow & Payments

Choose between Escrow.com or Flippa Pay (Bank of America trust account) to safeguard funds and automate payouts:

• Customizable payment schedules and currency options.
• In-platform fund release triggers tied to milestones.
• Post-sale transfer assistance from Flippa’s operations team.

Intelligent Valuations & Benchmarking

Gain transparent insight into current multiples and historic sales to price your Shopify store competitively:

• Free automated valuation reports based on performance data.
• Live benchmarking against similar listings.
• Custom valuation consultations from expert advisors.

Buyer & Seller Protect Insurance

Flippa’s innovative policy covers post-closing indemnity claims, giving both parties confidence in the transaction:

• Covers up to 100% of enterprise value over defined claim periods.
• Optional add-ons for extended protection.
• Claims handled by leading specialty insurers.

Flippa Pricing

Flippa’s transparent pricing lets you choose the level of service that fits your needs. Here are the typical plan structures:

Basic Listing

Price: $49 (now $36 with 25% OFF Listing Fee)

Ideal for small Shopify stores under $50K revenue.

• Standard listing on the marketplace.
• Email support.
• Basic data validation.

Pro Advisory

Price: $299 (listing fee discount applied)

Ideal for mid-range stores $50K–$500K revenue.

• Dedicated M&A advisor.
• Advanced buyer matching.
• Escrow & legal templates included.

Premium Brokerage

Price: Success fee 10% (now 5% with 50% OFF Success Fee)

Ideal for enterprises $500K+ revenue or complex cross-border deals.

• Full end-to-end brokerage service.
• In-depth financial modelling and valuation.
• Premium marketing and buyer outreach.

Flippa Is Best For

Whether you’re a solopreneur or a seasoned investor, Flippa caters to a range of audiences looking to sell shopify store assets efficiently and securely.

Early-Stage Entrepreneurs

Get your first online business exit right by leveraging Flippa’s expert guidance and user-friendly platform.

Growth-Stage D2C Brands

Scale down your portfolio or pivot by selling non-core Shopify stores while maximizing valuation using benchmarking tools.

Private Equity & VC Investors

Source acquisition targets with verified performance data, streamlined due diligence, and integrated deal management.

Flipping Specialists

Quickly list, negotiate, and sell multiple Shopify stores using AI matching and standardized legal workflows.

Benefits of Using Flippa

• Faster Sales Cycle: AI matching and expert outreach cut deal times by up to 5x vs. traditional brokers.
• Higher Valuations: Transparent benchmarking ensures you price competitively to attract multiple bidders.
• End-to-End Support: From listing to closing, get advisory, legal, escrow, and marketing assistance in one package.
• Global Exposure: Reach buyers in 193 countries and transact in 14 currencies seamlessly.
• Risk Mitigation: Buyer & Seller Protect insurance and verified financial data reduce post-sale disputes.
• Data-Driven Decisions: Access live buyer intent signals, comparable sales history, and performance insights.

Customer Support

Flippa’s in-house support team is available 24/5 via live chat, email, and phone. Response times average under two hours for critical inquiries, ensuring you never feel stranded during a deal.

For complex negotiations or international transactions, dedicated account managers provide personalized guidance. They coordinate between legal, escrow, and technical teams so you can focus on optimizing your Shopify store exit.

External Reviews and Ratings

Users consistently praise Flippa’s AI matching and deal room features. Many highlight quick lead generation and smooth escrow experiences. Review platforms like Trustpilot and G2 show average ratings above 4.2/5, with comments such as “best ROI on listing fees” and “incredibly supportive advisory team.”

Some criticisms mention initial learning curves around document uploads and fee structures. Flippa addresses these by offering detailed tutorials, live webinars, and proactive advisor outreach to help sellers navigate the process seamlessly.

Educational Resources and Community

Flippa’s resource library includes blog posts, video tutorials, and case studies tailored to store sales. Weekly webinars cover topics like “Maximizing Shopify Store Valuation” and “Navigating Cross-Border Transactions.”

Active community forums let sellers connect, share strategies, and ask questions of experienced brokers. Flippa also hosts an annual virtual summit featuring industry experts on M&A trends, AI in marketplaces, and digital asset investing.

Conclusion

Ready to sell shopify store with confidence? Flippa offers the most comprehensive suite of tools, advisory services, and buyer access in the market. From AI buyer matching to integrated escrow, legal, and insurance solutions, every step is optimized for speed, security, and valuation.

Take control of your exit strategy and Buy or Sell your Online Business on Flippa Today(with 25% OFF Listing Fee and 50% OFF Success Fee). Join over 450,000 entrepreneurs who trust Flippa to deliver successful, high-value deals.