Searching for the ultimate guide to google lead generation? You just landed on the right page. In this comprehensive walkthrough, I’ll share proven strategies to drive more qualified prospects and show you how WhatConverts can transform your marketing results from guesswork into a science.

If you’ve ever wondered which campaigns truly move the needle on google lead generation, you’re not alone. Tracking calls, forms, chats, and eCommerce conversions across multiple channels can feel like juggling with blindfolded hands. That’s where WhatConverts, trusted by top PPC and SEO professionals, steps in to illuminate every step of your customer journey. Ready to see it in action? Unlock your 14-day free trial and measure marketing ROI with surgical precision.

What is WhatConverts?

WhatConverts is an all-in-one lead tracking software designed to capture and report every interaction from your marketing campaigns. When you invest in google lead generation efforts—be it search ads, display, or organic SEO—you need a tool that attributes each call, form submission, chat conversation, and eCommerce sale back to the source that generated it. WhatConverts automatically organizes leads, qualifies their value, and delivers real-time insights into which keywords and channels drive the best results.

WhatConverts Overview

Founded to solve the broken attribution problem that plagues many marketers, WhatConverts has grown from a simple call-tracking solution into a full-scale lead intelligence platform. The mission? To empower agencies and businesses to prove marketing ROI without the hassle of manual data aggregation. Over the years, WhatConverts has added features like form and chat tracking, custom reporting, HIPAA compliance, and multi-click attribution—solidifying its reputation as the go-to for google lead generation professionals.

With an average 25% uplift in qualified leads reported by customers, the platform’s steady updates and deep integrations with Google Ads, Bing Ads, Google Analytics, and popular CRMs have kept it ahead of the curve. Whether you run a small local business or manage hundreds of client accounts at an agency, WhatConverts scales to fit your needs.

Pros and Cons

Pros:

Automated lead capture ensures you never miss a call, form entry, chat message, or transaction.

Dynamic Number Insertion ties each inbound call to the specific campaign, ad group, or keyword that drove it.

Comprehensive attribution across calls, forms, chats, and eCommerce for complete visibility.

Customizable reporting with filters, scheduled exports, and API access for advanced integrations.

Real-time dashboards that update instantly so you can pivot budgets and bids on the fly.

HIPAA compliance option for businesses in regulated industries.

Dedicated agency plans that allow unlimited accounts under one roof.

Less intuitive mobile interface for some advanced reporting features.

Limited native CRM beyond core integrations—may require API custom work for niche platforms.

Features

WhatConverts combines multiple conversion tracking methods under one roof, eliminating the need for disparate tools.

Call Tracking

Instant call tracking numbers capture inbound phone calls and text messages linked back to specific ads, keywords, and campaigns.

• Dynamic Number Insertion swaps numbers in real time based on the visitor’s source.
• Call recording and transcripts for quality analysis.
• API access for custom dashboards.

Form Tracking

Automatically logs every form submission from your website and attributes it to the marketing source.

• Search and filter leads by campaign, website page, or keyword.
• Lead scoring and valuation to prioritize high-value prospects.
• Exportable lead data in CSV or PDF format.

Chat Tracking

Integrate your live chat widget to capture chat sessions as leads, complete with transcript records and source data.

• Merge chat leads with call and form data for unified reporting.
• Tag and qualify chat sessions in the same platform.

eCommerce Tracking

Track online transactions and match them to the originating campaigns, keywords, and ad groups.

• Revenue reporting by channel.
• Customer journey mapping across multiple touchpoints.

WhatConverts Pricing

Choose from Individual Business Plans or Agency Plans depending on scope and scale:

Call Tracking Plan

Price: $30/mo (includes $30 usage credit). Ideal for businesses focused solely on phone leads.

Plus Plan

Price: $60/mo (includes $30 usage credit). Best for businesses that want calls, forms, and chat tracking plus campaign & keyword reporting.

Pro Plan

Price: $100/mo (includes $30 usage credit). Adds call flows, report builder, scheduled reports, and HIPAA compliance for regulated industries.

Elite Plan

Price: $160/mo (includes $30 usage credit). Unlocks customer journey, multi-click attribution, page visit tracking, and advanced lead intelligence.

Agency Plans

Starting at $500/mo with customizable free credit, unlimited accounts, and all the features you need to manage multiple clients at scale.

WhatConverts Is Best For

If you’re serious about mastering google lead generation, here’s who sees the biggest impact:

Small to Medium Businesses

Get end-to-end attribution on local search campaigns, measure store visits from calls, and optimize lead gen budgets.

Marketing Agencies

Deliver transparent ROI reports to clients with unlimited account management and branded dashboards.

Ecommerce Brands

Track every sale back to the Google Ads keyword or organic keyword that triggered it.

Regulated Industries

HIPAA compliance keeps sensitive data secure while providing full conversion visibility.

Benefits of Using WhatConverts

• Full attribution clarity—no more guessing which keywords generate the highest-value leads.
• Automated lead organization—search, qualify, and value leads in a single platform.
• Actionable insights—real-time dashboards highlight top-performing channels and underperformers.
• Improved budget allocation—shift spend to campaigns and keywords that deliver revenue.
• Scalable for agencies—manage client accounts without juggling multiple logins.
• Enhanced customer journeys—view multi-click paths and page visits to refine ad copy and landing pages.

Customer Support

WhatConverts offers live chat, email support, and phone assistance during business hours. Their support team is known for quick response times, often resolving issues within the same business day.

They also provide a robust knowledge base and onboarding sessions to ensure new users can set up call tracking, form tracking, and chat tracking with ease.

External Reviews and Ratings

Most users praise WhatConverts for its accuracy in attributing calls and form leads to specific keywords. Agencies highlight the platform’s scalability and branded reporting features. A few users mention a learning curve for advanced report builder functions, but that’s typically addressed through their detailed online tutorials and responsive support team.

Educational Resources and Community

WhatConverts maintains an official blog packed with case studies, how-to guides, and industry best practices. Regular webinars cover topics like advanced Google Ads tracking, multi-click attribution, and optimizing landing pages for higher conversion rates. An active user forum enables marketers to share tips and troubleshoot custom implementations together.

Conclusion

Optimizing your google lead generation campaigns requires iron-clad data on which ads, keywords, and channels actually drive revenue. WhatConverts captures every call, form, chat, and eCommerce sale, then organizes and reports these leads in real time. Mid-campaign adjustments become effortless when you know exactly where your best leads originate. Ready to elevate your lead tracking and reporting game? Try WhatConverts Free for 14 days Today and start proving the true value of your marketing efforts.

Try WhatConverts Free for 14 days Today