Searching for the ultimate guide to sms marketing? You just landed on the right page. In this comprehensive walkthrough, you’ll discover proven tactics, real-world examples, and expert insights to transform your ecommerce sales with targeted messaging. From list building and segmentation to automations and deliverability best practices, we cover every angle. Ready to get started? Meet Omnisend, the all-in-one ecommerce email and SMS platform built for busy retailers who want big results without the complexity.

As an ecommerce marketer, you know how critical it is to reach customers at the right moment. I’ve spent years testing tools and strategies across multiple platforms, and I can tell you: Omnisend cuts through the noise. Trusted by tech experts and thousands of online stores, Omnisend delivers automated workflows, seamless integrations, and robust analytics that make sms marketing a breeze. Stick around, and by the end you’ll be ready to Get Started with Omnisend for Free Today.

What is Omnisend?

Omnisend is a marketing automation platform designed specifically for ecommerce businesses, specializing in email and SMS marketing. It empowers brands to engage shoppers with personalized campaigns, automated workflows, and real-time segmentation. Unlike generic email tools, Omnisend unifies email, SMS, web push, popups, and forms under one roof, so you can deliver consistent messaging across every channel.

Omnisend Overview

Founded in 2014, Omnisend emerged from a small team passionate about simplifying marketing automation for online retailers. Their mission: give ecommerce businesses powerful tools that are easy to implement and manage. Since then, Omnisend has grown to serve tens of thousands of Shopify, BigCommerce, WooCommerce, and Magento merchants worldwide.

Over the years, Omnisend has introduced innovative features like pre-built workflows, advanced segmentation, and native SMS functionality. With an emphasis on reliability and user-friendly design, the platform has earned accolades from industry reviewers and high satisfaction ratings from customers who appreciate how intuitive yet capable it is.

Today, Omnisend supports over 160 integrations, offers 24/7 live chat and email support, and maintains a library of 250+ professional email templates. Whether you’re launching your first campaign or scaling a high-volume operation, Omnisend fits the bill.

Pros and Cons

Pro: Fully integrated email and SMS channels in one platform, eliminating the need for multiple tools.

Pro: Pre-built automations for welcome series, abandoned cart recovery, and post-purchase follow-ups that drive revenue around the clock.

Pro: Real-time segmentation and behavioral triggers to ensure your sms marketing messages land at precisely the right moment.

Pro: Over 250 customizable templates and drag-and-drop editors make campaign creation fast and visually engaging.

Pro: One-click integrations with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento.

Pro: Comprehensive reporting and analytics dashboard to track campaign performance and ROI in real time.

Pro: 24/7 customer support and dedicated success managers (available on paid plans) ensure you never get stuck.

Con: SMS credits are purchased separately; high-volume SMS senders should budget accordingly.

Con: Advanced features like product recommendations and advanced reporting require Pro or Custom plans.

Con: Learning curve for complete beginners—though onboarding assistance is available for large accounts.

Features

Omnisend’s feature set is built to streamline every aspect of your ecommerce communication, from building your subscriber list to optimizing ROI. Below are the core features that set Omnisend apart in the world of sms marketing and email automation.

Email & SMS Campaign Builder

Create eye-catching campaigns with a drag-and-drop editor that requires no coding skills.

• Fully responsive templates ensure your messages look great on any device.
• Separate content blocks for SMS and email keep your workflows clear and organized.
• Personalize messages with dynamic fields like first names, order details, and even product thumbnails.

Pre-built Automations

Let Omnisend handle the repetitive tasks so you can focus on strategy and growth.

• Welcome Series: Make a stellar first impression and boost initial sales.
• Abandoned Cart Recovery: Win back lost revenue with timed SMS reminders and email follow-ups.
• Post-Purchase Flows: Encourage repeat purchases, reviews, and referrals.
• Customer Win-Back: Re-engage inactive subscribers with targeted offers.

Segmentation and Personalization

Group your audience based on shopping behavior, engagement, demographics, and more.

• Unlimited segments update in real time for precise targeting.
• Behavioral triggers send messages exactly when customers are most likely to convert.
• Layer multiple conditions (purchase history, email opens, cart value) to refine your lists.

Popups, Signup Forms & Landing Pages

Capture more subscribers with customizable on-site capture tools.

• Exit-intent and timed popups to reduce bounce rates.
• Floating bars, slide-ins, and embedded forms for unobtrusive lead capture.
• Dedicated landing pages for campaign-specific promotions.

Integrations and Data Sync

Seamlessly connect Omnisend to your ecommerce stack to maintain accurate, up-to-date customer data.

• One-click integration with Shopify, Magento, WooCommerce, BigCommerce, and more.
• Sync customer, order, and product data in real time.
• Webhooks and API for custom workflows.

Reporting & Analytics

Gain actionable insights into campaign performance and revenue attribution.

• Dashboard shows open rates, click-through rates, and revenue per message.
• A/B testing for subject lines, content, and send times.
• Automation splits to compare workflow variants and optimize for conversions.

Omnisend Pricing

Omnisend offers flexible pricing plans to fit different business sizes and needs. Choose the plan that aligns with your contact volume, feature requirements, and support expectations.

Standard

Price: $11.20/mo (pay 3 months upfront)
Ideal for: Growing and medium-sized businesses focused on email marketing

• Up to 500 contacts
• 6,000 emails per month
• SMS & Web Push: $1 in free SMS, unlimited web push
• 24/7 priority support
• Success manager available from $400

Pro

Price: $41.30/mo (pay 3 months upfront)
Ideal for: High-volume senders needing extra SMS power

• Up to 2,500 contacts
• Unlimited emails
• SMS & Web Push: Global SMS, unlimited web push
• Advanced reporting and product recommender
• Bonus: $41.30 global SMS credit
• 24/7 priority support and success manager from $400

Custom Pricing

Price: Let’s talk
Ideal for: Businesses with large contact lists or unique requirements

• Custom contact volume
• Unlimited emails and web push
• Global SMS credits
• Free migration and onboarding assistance
• Dedicated success manager and advanced reporting

Omnisend Is Best For

Whether you’re just starting out or managing a high-traffic store, Omnisend scales to meet your needs. Below are a few audience profiles that benefit most from its feature set.

Small and Emerging Ecommerce Businesses

Need an affordable, easy-to-use platform to start building a subscriber base and launching automated campaigns without a steep learning curve.

Medium-Sized Online Retailers

Require advanced segmentation, multichannel workflows, and reliable support to sustain growth and improve customer retention.

High-Volume Senders and Enterprises

Demand unlimited sending capacity, global SMS coverage, dedicated success management, and free migration to handle large databases seamlessly.

D2C Brands and Niche Stores

Look for personalized messaging, behavioral triggers, and A/B testing to fine-tune marketing efforts and boost repeat purchases.

Benefits of Using Omnisend

Implementing Omnisend into your marketing stack delivers tangible advantages that impact your bottom line and free up your time.

• Higher engagement: SMS open rates exceed 90%, driving immediate customer action.
• Automated revenue: Pre-built workflows recover abandoned carts, boosting sales while you sleep.
• Unified analytics: See combined email and SMS performance in one dashboard for smarter decisions.
• Scalability: Grow from hundreds to hundreds of thousands of contacts without switching platforms.
• Time savings: Ready-made templates and automations let you launch campaigns in minutes.
• Consistent branding: 100% customizable templates ensure every message matches your store’s identity.

Customer Support

Omnisend provides 24/7 live chat and email support to address any questions or technical issues you might encounter. From setup guidance to campaign troubleshooting, their responsive team is ready to help at all hours.

On the Standard and Pro plans, you receive priority support, while Custom plan subscribers can access a dedicated success manager. Whether you’re integrating new ecommerce tools or refining an advanced automation, Omnisend’s support resources ensure you never miss a beat.

External Reviews and Ratings

Industry reviewers consistently praise Omnisend for its ease of use, powerful automation features, and seamless integrations. On popular review platforms, Omnisend scores above 4.5 stars, with customers highlighting its user-friendly interface and reliable deliverability.

Some users note that purchasing SMS credits separately can add up if you’re running large-scale campaigns, and that advanced analytics require a higher-tier plan. Omnisend addresses these concerns by offering generous trial credits and a transparent pricing structure, ensuring you can test functionality before committing.

Educational Resources and Community

Omnisend supports its users with an extensive knowledge base, covering articles on sms marketing best practices, campaign optimization tips, and deliverability guidelines. Regular webinars and live training sessions help marketers stay up to date with the latest features.

Community forums and the Omnisend Academy offer peer-to-peer support, case studies, and certification programs. Whether you prefer reading in-depth guides or watching step-by-step video tutorials, Omnisend’s educational ecosystem empowers you to become a marketing automation expert.

Conclusion

Implementing an effective sms marketing strategy can transform your ecommerce business by driving immediate engagement and boosting conversions. From list growth and segmentation to automated workflows and detailed analytics, Omnisend offers everything you need to execute winning campaigns. With native SMS support, customizable templates, and powerful integrations, you’ll create cohesive, multichannel experiences that delight customers and drive sales. Ready to elevate your marketing game? Get Started with Omnisend for Free Today.