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Stick with me through this deep-dive review, and you’ll discover exactly how WhatConverts can revolutionize your lead tracking, plus how this limited-time offer helps you hit the ground running without spending a dime upfront. Ready to level up your marketing ROI? Let’s jump in.

What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting software designed specifically for marketing agencies and their clients. It consolidates every lead—calls, forms, chats, and even eCommerce transactions—into a single, intuitive dashboard. Whether you run PPC campaigns, SEO initiatives, or omnichannel marketing strategies, WhatConverts automatically ties each conversion back to the precise campaign, keyword, and even the specific ad that generated it.

At its core, WhatConverts empowers performance marketers to prove and grow ROI by delivering crystal-clear insights into which channels deliver the most valuable leads. From small business owners to enterprise agencies managing thousands of accounts, the platform scales effortlessly while retaining a user-friendly interface. No more manual spreadsheets or guesswork—Just real-time data, automated lead qualification, and customizable reporting that keeps stakeholders informed and campaigns optimized.

Features

WhatConverts packs a powerful suite of features designed to capture every lead and transform raw data into actionable intelligence. Below you’ll find a breakdown of the most impactful capabilities that set it apart from the competition.

Call Tracking

Never miss a phone-based lead again. The call tracking feature assigns unique numbers to each marketing channel, so you can:

  • Automatically log incoming calls with caller details and call duration.
  • Record calls for quality assurance, training, and compliance purposes.
  • Use dynamic number insertion to swap numbers based on referral source, campaign, or keyword.
  • Track both voice calls and text messages, capturing every interaction as a potential lead.
  • Integrate seamlessly with your CRM or analytics tools via robust API access.

Form Tracking

Web forms remain a cornerstone of online lead generation. WhatConverts ensures every form submission is captured, categorized, and valued:

  • Track all HTML forms, popup forms, and third-party form plugins.
  • Receive detailed submission data—IP address, UTM parameters, page URL, and more.
  • Filter and search form leads by campaign, keyword, form type, or date range.
  • Qualify leads automatically by assigning values and tags based on response data.

Chat Tracking

Live chat and chatbot interactions are rising conversion drivers. WhatConverts consolidates these conversations alongside calls and forms:

  • Supports popular chat platforms and custom chatbot integrations.
  • Logs chat transcripts with visitor details and attribution data.
  • Assigns lead value and status for faster follow-up and qualification.

Auto-Organization of Leads

With dozens or even hundreds of leads pouring in daily, manual sorting is a recipe for chaos. WhatConverts auto-organizes every inbound lead:

  • Search and filter leads by source, campaign, status, or lead score.
  • Tag and qualify leads on the fly to prioritize your sales funnel.
  • Export filtered lead sets for further analysis or CRM import.

Insights & Reporting

Data is only as valuable as the insights you draw from it. WhatConverts equips you with smart reporting tools:

  • Real-time dashboards that display calls, forms, and chat conversions by channel.
  • Custom reports and scheduled email reports tailored to stakeholder needs.
  • Multi-click marketing attribution to understand the customer journey across touchpoints.
  • Integration with Google Ads, Bing Ads, and Google Analytics for unified performance metrics.

Pricing

WhatConverts offers transparent, scalable pricing for both individual businesses and marketing agencies. Each plan comes with a 14-day free trial and a complimentary $30 usage credit to get you started.

Individual Business Plans (Single Account)

  • Call Tracking Plan – $30/mo. Perfect for businesses focused solely on phone leads. Includes call & text message tracking, instant tracking numbers, dynamic number insertion, call recording, and API access.
  • Plus Plan – $60/mo. Adds form and chat tracking plus campaign & keyword reporting. Integrates seamlessly with Google Ads, Bing Ads, and Google Analytics.
  • Pro Plan – $100/mo. Includes all Plus features plus call flows, custom report builder, scheduled reports, and HIPAA compliance—ideal for healthcare marketers.
  • Elite Plan – $160/mo. Unlocks advanced features like customer journey mapping, multi-click attribution, pages visited, and in-depth lead intelligence for high-volume enterprises.

Agency Plans (Unlimited Accounts)

  • Agency Plus – $500/mo. Unlimited accounts, all call, form, and chat tracking features, campaign & keyword reporting, Bing/Google Ads integration, and API access.
  • Agency Pro – $800/mo. Adds call flows, report builder, scheduled reports, and HIPAA compliance across all client accounts.
  • Agency Elite – $1,250/mo. Full feature set for attribution, customer journey, pages visited, and lead intelligence—perfect for large agencies managing complex portfolios.

Benefits to the User (Value for Money)

Investing in WhatConverts delivers measurable returns in both efficiency and revenue. Here’s how you gain maximum value:

  • Comprehensive Attribution: Track every conversion type—calls, forms, chats, eCommerce—so you know precisely which channels drive revenue.
  • Time Savings: Automated lead capture and reporting eliminate tedious manual processes, freeing you to focus on optimization and growth.
  • Improved ROI: By tying each lead to specific campaigns and keywords, you can allocate budget to the highest-performing sources—and cut waste.
  • Scalability: From solo entrepreneurs to multi-account agencies, WhatConverts scales with your needs, without hidden fees or usage tiers.
  • Actionable Insights: Real-time dashboards and custom reports keep your team aligned, enabling swift decisions based on reliable data.
  • Risk-Free Trial: Start today and claim your free $30 usage credit with the 14-day trial—no credit card required.

Customer Support

I’ve found WhatConverts’ support team to be exceptionally responsive and knowledgeable. When questions arose—whether about setting up dynamic number insertion or customizing report templates—they replied within minutes, not hours. Their expertise ensures you hit the ground running and avoid common pitfalls.

Support is available via multiple channels: email, live chat directly within the dashboard, and phone support for mission-critical issues. Plus, the team offers one-on-one onboarding sessions to guide new users through advanced features, making sure you extract every ounce of value from the platform.

External Reviews and Ratings

On G2, WhatConverts boasts an average rating of 4.6 out of 5 stars, with users praising its intuitive interface and powerful call tracking capabilities. Many testimonials highlight the ease of tying phone leads back to specific PPC keywords—something they couldn’t achieve with other tools. Capterra reviews echo this sentiment, noting significant time savings in lead management and reporting.

That said, some users have pointed out a learning curve when first exploring advanced features like multi-click attribution. WhatConverts addresses these concerns by continually updating its knowledge base and rolling out UI enhancements based on user feedback. New tutorial videos and interactive walkthroughs have also helped flatten that curve.

Educational Resources and Community

WhatConverts maintains an active blog covering everything from call tracking best practices to advanced attribution strategies. Each post is packed with real-world examples and step-by-step guides. Their YouTube channel features video tutorials that walk you through setup, feature usage, and optimization tactics.

Beyond official content, an engaged user community thrives on platforms like LinkedIn and private forums. You’ll find peer-to-peer advice, integration tips, and creative use cases that spark new ideas. Whether you prefer self-guided learning or collaborative problem solving, WhatConverts offers resources to support your growth.

Conclusion

In summary, WhatConverts stands out as the go-to solution for marketing professionals who demand precise lead attribution, automated reporting, and demonstrable ROI. From call tracking to form and chat capture, its robust feature set scales with your business—while transparent pricing and stellar support remove barriers to success. Right now, you can start your free 14-day trial and Get $30 of Free usage credit on WhatConverts Today.

Get $30 of Free usage credit on WhatConverts Today