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What Is Brevo?

Brevo is an all-in-one AI-enabled Email Marketing Software, Automation & CRM platform designed to help businesses of all sizes grow smarter. With Brevo, you can manage customer relationships via Email, SMS, WhatsApp, Chat, and more—all from a unified interface. Whether you’re looking to drive conversions, streamline your sales pipeline, offer top-notch customer support, or harness customer data for better insights, Brevo brings everything together under one roof.

Features

Brevo’s feature set is organized into five major pillars, each powered by intelligent AI capabilities—known as Aura—to maximize efficiency and results. Here’s a closer look at what you get:

Marketing Platform

The Marketing Platform in Brevo is built to drive conversions with AI-driven multichannel marketing and automation.

• Email marketing: Design and send newsletters, promotional campaigns, and automated sequences with an intuitive drag-and-drop builder.
• Aura AI: Content creation—automatically generate subject lines, email copy, and even entire campaigns tailored to your audience.
• SMS & WhatsApp campaigns: Reach customers on their preferred channels and increase engagement rates with personalized messaging.
• Workflow automation: Set triggers, conditions, and actions to automate lead nurturing and follow-up tasks without lifting a finger.

Sales Platform

Brevo’s Sales Platform helps you manage your pipeline and accelerate revenue growth across the entire sales cycle.

• Aura AI: Contact enrichment—automatically append social profiles, company details, and relevant insights to each lead.
• Drag & drop pipeline management: Visualize deals at every stage, move opportunities forward, and keep prospects from slipping through the cracks.
• Meeting & call recordings: Schedule meetings, record calls, and log important details directly in the platform for seamless collaboration.

Conversations Platform

Offer superb customer service with Brevo’s multi-channel communication solution.

• Aura AI: Live chat summary—instantly summarize conversations and generate follow-up suggestions.
• Chatbot: Build no-code chatbots to answer FAQs, collect leads, and transfer complex inquiries to live agents.
• Universal inbox: Consolidate emails, social messages, and chat sessions in one shared inbox for your support team.

Customer Data Platform

Unify, manage, and sync customer data to accelerate your time-to-value.

• Multi-table data model: Store complex data structures and relationships for a holistic customer view.
• Scoring Library: Apply pre-built lead and engagement scoring models or create custom rules based on your unique needs.
• Customer Analytics & BI: Create dashboards and run advanced queries to uncover insights that drive smarter actions.

Messaging API

Deliver individual messages at scale and on time with Brevo’s powerful API.

• Email, SMS & WhatsApp API: Integrate seamlessly with your website, app, or CMS to send triggered communications.
• CMS integration: Link to popular platforms like WordPress, Shopify, and Magento for synchronized marketing data.
• Inbound parsing: Parse replies and inbound messages to feed data back into your workflows or trigger automations.

Pricing

Brevo offers flexible pricing plans to suit everyone from solo entrepreneurs to large enterprises. Here’s a detailed breakdown:

Free Plan

• Who it suits: Beginners, small projects, and anyone wanting to test drive Brevo.
• Price: $0 per month.
• Notable inclusions:
  • Send up to 300 emails/day.
  • Unlimited contacts.
  • Email support.
  • Access to the core marketing platform and chat functions.

Starter Plan

• Who it suits: Small businesses and startups ready to grow their audience.
• Price: From $25 per month (billed monthly). Annual billing unlocked with Get 10% OFF Brevo annual plans Today.
• Notable inclusions:
  • Up to 40,000 emails/month.
  • Email support with faster response times.
  • Basic marketing automation features.
  • Removal of Brevo logo from emails.

Business Plan

• Who it suits: Growing teams and mid-sized companies focusing on advanced automation.
• Price: From $65 per month (billed monthly). Choose annual billing for 10% OFF Brevo annual plans Today.
• Notable inclusions:
  • Up to 120,000 emails/month.
  • Multi-step automation and advanced segmentation.
  • Landing pages and Facebook ads integration.
  • Premium support (email & phone).

Enterprise Plan

• Who it suits: Large organizations requiring custom solutions, high volume, and dedicated support.
• Price: Custom pricing—contact sales.
• Notable inclusions:
  • Unlimited emails (as needed).
  • Dedicated account manager and priority support.
  • Custom API & SMTP relay configurations.
  • Advanced BI reports and SLA commitments.

Benefits to the User (Value for Money)

Brevo delivers tremendous value by consolidating critical marketing, sales, and support tools within a single, AI-enhanced platform. Key benefits include:

• Cost Savings: Combining email, SMS, chat, and CRM eliminates the need for multiple subscriptions—reducing overhead and simplifying billing.
• Increased Productivity: Aura AI automates content creation, segmentation, and reporting, freeing up your team to focus on strategy and creative tasks.
• Scalability: Whether you’re sending 300 emails/day on the Free plan or millions via Enterprise, Brevo scales with your business without sudden price jumps.
• Data-Driven Decisions: Unified customer data and advanced analytics mean you can make informed choices quickly, optimizing campaigns on the fly.
• Seamless Integrations: Connect to your favorite CMS, e-commerce, and productivity tools to maintain a cohesive tech stack.

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Customer Support

Brevo prides itself on responsive, helpful support across multiple channels. Email assistance is available to all plans, with guaranteed SLA response times increasing as you move up to Starter, Business, and Enterprise. Phone support and priority ticket routing ensure that critical issues get solved quickly, minimizing any downtime for your campaigns.

In addition to direct support, Brevo maintains an extensive help center and knowledge base packed with tutorials, troubleshooting guides, and FAQs. Whether you prefer live chat, phone calls, or detailed documentation, Brevo’s support ecosystem is designed to keep you moving forward without frustrating delays.

External Reviews and Ratings

On G2, Brevo holds an impressive 4.4-star average from over 2,000 verified reviews. Users frequently praise its ease of use, robust automation features, and affordable pricing—especially compared to legacy platforms. Capterra rates Brevo at 4.5 stars, highlighting the intuitive interface and multi-channel capabilities as major pluses.

No product is perfect, and a handful of customers mention occasional email deliverability hiccups during peak sending periods. Brevo is actively addressing these concerns by expanding its SMTP relay capacity and optimizing ISP relationships to improve inbox placement. Regular platform updates and transparent status reports have reassured users that reliability remains a top priority.

Educational Resources and Community

Brevo supports users with a wealth of learning materials, including an official blog featuring best practices, case studies, and industry insights. You’ll also find a video tutorial library on YouTube that covers everything from basic campaign setup to advanced API integrations. For in-depth technical reference, comprehensive documentation outlines every feature and API endpoint.

Beyond official content, an active Brevo Community Forum and several LinkedIn user groups allow customers to exchange tips, share custom workflows, and network with professionals in marketing, sales, and support roles. Regular webinars and virtual meetups provide opportunities to learn directly from Brevo experts and guest speakers.

Conclusion

After exploring Brevo’s comprehensive feature set, flexible pricing plans, and robust support infrastructure, it’s clear why this all-in-one platform is rapidly becoming a favorite among marketers and sales teams alike. I’ve shown you how Brevo brings email, SMS, chat, CRM, and AI together to save time, reduce costs, and drive revenue—all while offering scalable options for any business size.

Don’t miss out on the chance to elevate your customer communications and automation workflows today—secure your Get 10% OFF Brevo annual plans Today by clicking here.

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