Ever felt limited by mixpanel analytics? Tracking events is great, but you don’t get the full story—campaign performance, user frustration, and feature impact remain guesses. Amplitude is a Product Analytics & Event Tracking Platform that perfects your product without the guesswork. With only one line of code, you get fast answers to any growth question and complete visibility. Get Started with Amplitude for Free Today

Too many teams wrestle with incomplete data, clunky dashboards, and endless SQL queries. By ditching the guesswork, you’ll know exactly what features drive retention, which campaigns boost engagement, and why users churn. Amplitude powers your growth with the leading digital analytics platform—analyze, test, and make smarter decisions to build experiences that truly move the needle.

Why mixpanel analytics misses the mark

While mixpanel analytics offers core event tracking, it often leaves gaps when it comes to context and experimentation. Teams face roadblocks such as:

• Limited session replay: you see numbers but not the frustrations behind them.
• Basic experimentation: A/B tests can be complex and slow to set up.
• Partial funnel insights: dropoff points appear, but root causes stay hidden.
• Scattered data sources: juggling multiple tools leads to duplicate efforts.
• No built-in AI: distilling insights means digging through spreadsheets.

How Amplitude fills the gaps

Amplitude transforms every user click, tap, and conversion into instant answers—so you can stop guessing and start growing. Here’s a closer look:

Product Analytics

Data shouldn’t be a mystery. Turn raw events into clear insights:

• Behavioral cohorts for precise segmentation.
• Funnel analysis to identify and fix dropoffs.
• Lifecycle charts revealing long-term trends.

Web Analytics

Go beyond page views and uncover which campaigns and channels move the needle:

• Campaign attribution to measure true ROI.
• Bounce diagnostics pinpointing UX friction.
• Full funnel tracking from acquisition to conversion.

Session Replay

Turn “what” into “why” by watching real user sessions:

• Full playback of every click, scroll, and hesitation.
• Error detection to catch issues before they cost revenue.
• User frustration heatmaps highlighting pain points.

Experiment

• Feature Experiment: run A/B tests on new features and roll out winners.
• Web Experiment: optimize headlines, flows, and CTAs in real time.
• Feature Management: control releases with flags and staged rollouts.

Action & Engagement

• Guides: deliver contextual in-app walkthroughs.
• Surveys & feedback: capture user sentiment in the moment.
• Personalization: tailor experiences based on behavior.

Unified Data & AI

• Integrations to keep your data synced across every tool.
• Data governance ensuring accurate, organized metrics.
• AI-driven insights: ask questions in plain English for instant analysis.

Ready to leave mixpanel analytics behind? Get Started with Amplitude for Free Today and see how a unified analytics, experimentation, and engagement platform accelerates your growth.

Key advantages over mixpanel analytics

• Comprehensive coverage across analytics, experimentation, and engagement in one platform.
• Fast setup with a single line of code and unlimited events.
• Real-time insights—no waiting for data pipelines to catch up.
• No data silos thanks to built-in integrations and governance.
• Session-level context via replay and frustration metrics.
• AI-powered recommendations to inform growth strategies.

Get started with Amplitude

Track up to 50K monthly users or 10M events for free, with access to powerful analytics, experimentation, and engagement tools. When you’re ready to scale, choose a plan that fits your growth stage.

Get Started with Amplitude for Free Today