Searching for the ultimate hotel management software to capture guest feedback, uncover actionable insights, and elevate your service standards? You’ve come to the right place. With Zonka Feedback, you can harness powerful survey tools, AI analytics, and closed-loop workflows that turn every guest interaction into an opportunity for improvement. Whether you manage a boutique inn or a large resort, this platform makes gathering and acting on guest feedback effortless.

As hoteliers, we know how crucial real-time feedback is for delivering exceptional stays. Zonka Feedback has served industry leaders for years, earning recognition for its intuitive survey builder and advanced analytics. It integrates seamlessly with your property management system, letting you trigger surveys post-checkout and follow up instantly on negative experiences. Ready to transform your guest experience? Get Started with Zonka Feedback for Free Today and watch satisfaction scores soar.

What is Zonka Feedback?

Zonka Feedback is an AI-driven CX and feedback platform designed to help hospitality teams capture, analyze, and act upon guest feedback across every touchpoint. As a comprehensive hotel management software add-on, it streamlines survey creation, distribution, and reporting so you can focus on delighting guests instead of wrangling data.

Built for both B2C and B2B environments, Zonka Feedback encompasses transactional surveys (post-stay ratings) and relationship surveys (periodic check-ins), location-based feedback kiosks, and in-app microsurveys. Its powerful automation engine triggers surveys based on guest interactions—checkout, room service, spa visits—and routes urgent issues to the right team members instantly.

Zonka Feedback Overview

Founded by customer experience experts, Zonka Feedback set out to replace fragmented feedback processes with a unified, AI-powered platform. The mission was simple: help businesses transform raw feedback into meaningful insights and actions.

Over the years, the platform has grown rapidly, adding advanced sentiment analysis, entity recognition, and a collaborative response inbox. Today, thousands of organizations across industries—hotels, healthcare, retail, and more—rely on Zonka Feedback to maintain high satisfaction scores and cultivate loyal advocates.

Pros and Cons

Pros:

1. User-friendly survey builder: Drag-and-drop interface, AI templates, and multilingual support let you create branded guest surveys in minutes.

2. AI-driven analytics: Sentiment scoring, theme detection, and urgency routing eliminate guesswork and highlight priority areas.

3. Multi-channel distribution: Collect feedback via email, SMS, web widgets, in-app surveys, kiosks, and offline mobile forms.

4. Seamless integrations: Native connectors for PMS systems, CRMs like Salesforce, helpdesks, and 1,000+ apps via Zapier ensure data flows smoothly.

5. Closed-loop automation: Workflow designer automates follow-ups, escalations, and notifications so no feedback slips through the cracks.

6. Scalable pricing: From a free plan to enterprise-level features, hotels of all sizes can find the right fit.

Cons:

1. Advanced AI features require growth or enterprise subscriptions.

2. Initial setup of complex workflows may demand a learning curve without dedicated support.

Features

Zonka Feedback packs every tool you need into one cohesive hotel management software extension. Below are its standout capabilities:

Survey Builder

Create engaging, on-brand guest surveys with minimal effort:

• AI-powered question suggestions and pre-built templates for NPS, CSAT, and CES assessments.
• Drag-and-drop design, custom branding, and multi-language support.
• Conditional logic and follow-up questions to deepen insights.

CX Automation

Automate survey triggers and follow-up actions based on guest behaviors:

• Trigger post-checkout surveys via PMS events or API calls.
• Closed-loop workflows alert staff to low ratings and send thank-you messages to promoters.
• Dynamic user segments and personalized messaging for targeted outreach.

AI Analytics

Decode guest sentiment and identify key improvement areas effortlessly:

• Sentiment analysis categorizes comments as positive, neutral, or negative.
• Theme and entity recognition highlight recurring topics like cleanliness or check-in speed.
• Urgency and intent-based routing ensure critical issues reach managers in real time.

Advanced Reporting

Gain clarity on performance with customizable dashboards:

• Real-time CX metrics—NPS, CSAT, and CES broken down by property, department, or staff.
• Word clouds, driver analysis, and trend tracking across time periods.
• Automated report emails to stakeholders at scheduled intervals.

Response Inbox & Case Management

Centralize guest communications and resolution processes:

• Collaborative inbox for team notes, tasks, and external ticketing integration.
• Case tracking with status updates, priority levels, and SLA management.
• Email guests directly from the platform to close the feedback loop faster.

Integrations

Connect Zonka Feedback with the tools you already use:

• Native integrations: Salesforce, MS Dynamics, Zendesk, HubSpot, Intercom.
• Zapier connector for 1,000+ apps and custom API/webhooks for bespoke workflows.
• Automatic data sync between your PMS, CRM, and feedback platform.

Zonka Feedback Pricing

Flexible plans let you scale as your property portfolio grows:

Free

Price: $0/month | Ideal for solopreneurs or small inns testing guest surveys

• 50 responses/month, 3 active surveys, basic NPS/CSAT/CES metrics.
• Web, email, and link-based feedback collection with reporting.
• AI-template survey creation and partial response capture.

Starter

Price: $79/month | Ideal for small hotels and independent properties

• 250 responses/month, multilingual surveys, survey targeting.
• SMS and WhatsApp distribution, branding removal, AI sentiments.
• CX workflow automation, 20+ integrations, scheduled reports.

Growth

Price: $299/month | Ideal for mid-sized chains seeking deeper insights

• 1,000 responses/month, white-label domain, advanced AI analytics.
• In-app SDK, APIs, dynamic user segments, response inbox.
• Location add-on, Salesforce add-on, overtime trends, word clouds.

Enterprise

Price: Custom | Ideal for large chains and hospitality groups

• Custom responses, SSO, advanced roles and permissions.
• Case management, historical data import, HIPAA/NDA compliance.
• Dedicated success manager and CX consulting services.

Zonka Feedback Is Best For

Whether you run a single property or manage a global portfolio, Zonka Feedback fits your needs:

Hotels and Resorts

Streamline post-stay surveys, capture on-site kiosk feedback, and boost your NPS across multiple locations.

Boutique Properties

Personalize guest outreach, detect emerging service trends, and maintain an intimate connection with a smaller clientele.

Hospitality Management Teams

Consolidate feedback data across brands, identify performance gaps, and roll out standardized CX initiatives company-wide.

Benefits of Using Zonka Feedback

Adopting Zonka Feedback unlocks a host of advantages for any hotel operation:

• Enhanced guest satisfaction: Act on real-time feedback to resolve issues before they escalate.
• Data-driven decisions: Prioritize improvements based on AI-derived insights rather than gut feel.
• Increased loyalty: Engage promoters for reviews and referrals, driving repeat bookings.
• Streamlined workflows: Automate routine follow-ups and escalate critical feedback instantly.
• Scalable architecture: From a single kiosk to an enterprise network, the platform grows with you.

Customer Support

Zonka Feedback’s support team is committed to your success. Available via email, live chat, and phone, they respond to inquiries within minutes and guide you through setup, integration, and advanced feature use.

For Growth and Enterprise customers, dedicated success managers offer onboarding assistance, best-practice workshops, and quarterly reviews to ensure the platform delivers maximum ROI.

External Reviews and Ratings

Users consistently praise Zonka Feedback for its intuitive UI and powerful analytics. On major review sites, it holds an average rating above 4.5 stars, with hospitality professionals highlighting how quickly they can identify and resolve service gaps.

Some guests mention the learning curve associated with advanced workflow designer, but the support team has addressed these concerns with comprehensive documentation, webinars, and one-on-one training sessions.

Educational Resources and Community

Zonka Feedback maintains an extensive resource center, including blog articles on CX best practices, video tutorials on survey optimization, and monthly webinars with industry experts. A vibrant community forum allows users to share templates, automation workflows, and success stories.

Additionally, the platform offers certification programs for CX champions and templates tailored specifically for hotel management, ensuring you get up to speed and maximize impact quickly.

Conclusion

Implementing robust hotel management software for guest feedback is no longer optional—it’s essential for staying competitive. Zonka Feedback empowers your team to listen, learn, and act on every guest comment, driving satisfaction, loyalty, and revenue. Ready to transform your guest experience? Get Started with Zonka Feedback for Free Today and watch your ratings climb.

Get Started with Zonka Feedback for Free Today