Searching for the ultimate guide to lead scoring? You just landed on the right page. With RocketReach you can identify, prioritize, and engage your highest-value leads faster than ever before.

I know how overwhelming it can feel to sort through hundreds of prospects each week. I’ve spent years refining my own sales process, and I’ve found that a robust lead scoring system powered by RocketReach makes all the difference. Ready to see results? Get Started with RocketReach for Free Today and watch your conversion rates soar.

What is RocketReach?

RocketReach is a powerful lead intelligence platform designed to enhance your lead scoring and outreach workflows. It combines email and phone discovery, intent data, and automated engagement—all in one intuitive solution.

By tapping into a database of 700 million+ profiles and 60 million+ companies, RocketReach helps you assign accurate scores to each prospect based on firmographics, technographics, and real-time intent signals. That means you spend more time contacting the right people and less time chasing dead ends.

RocketReach Overview

Founded on a vision to simplify B2B prospecting, RocketReach has quickly grown into a market leader. From its early days as a basic email finder, the platform now offers a full suite of sales acceleration tools.

Key milestones include surpassing 90 percent verified email deliverability, integrating AI-driven recommendations, and building seamless connectors to CRM systems like Salesforce and HubSpot. Today, thousands of sales, marketing, and recruiting teams rely on RocketReach to power their lead scoring strategies.

Pros and Cons

Pros:

• Broadest Global Coverage with 700 million profiles and 60 million companies worldwide.
• Highest Data Accuracy—90–98 percent email deliverability on verified contacts.
• Multi-Channel Outreach via email and phone information in one place.
• Intent Data to identify prospects actively researching solutions like yours.
• Automated Engagement workflows with Autopilot for scalable outreach.
• AI Recommendations that surface contacts you may have missed.

Cons:

• Monthly lookup limits may require plan upgrades if you scale rapidly.
• Learning curve for advanced API integration for non-technical users.

Features

RocketReach’s feature set is tailored to make your lead scoring and engagement processes as efficient as possible.

Broadest Global Coverage

Access data from every major industry, including healthcare, legal, technology, and more.

• 700 million individual profiles worldwide
• 60 million company records
• Unique coverage of founders, executives, and decision-makers

Highest Data Accuracy

Count on a 90–98 percent deliverability rate for verified emails, plus direct phone numbers.

• Personal and professional email addresses
• Mobile and direct desk phone numbers
• Technographics, news insights, and org charts

Intent Data

Use B2B intent signals to score leads based on their active research and buying stage.

• Identify prospects currently exploring products in your category
• Prioritize contacts with high purchase intent
• Adjust scoring thresholds in real time

Automated Engagement with Autopilot

Design multi-step email sequences and follow-ups with ease.

• Create workflows in a few clicks
• Assign custom lead score adjustments on engagement
• Monitor open, click, and reply rates automatically

AI Sales Intelligence

Leverage AI to uncover hidden opportunities and expand your total addressable market.

• Smart contact suggestions based on existing database
• Cross-sell and upsell prospect identification
• Adaptive scoring models that learn as you engage

Seamless Integrations & API

Connect RocketReach to your CRM or marketing automation stack.

• Native plugins for Salesforce, HubSpot, Outreach, and more
• Robust API with 4.5 billion records for data enrichment at scale
• Browser extension for on-the-fly prospecting on LinkedIn and company websites

RocketReach Pricing

Whether you’re an individual contributor or an enterprise sales team, RocketReach has a plan that fits your lead scoring needs.

Essentials – $99/month

Ideal for solo professionals focusing on email outreach.

• 100 lookups/month (1,200/year)
• 100 exports/month (1,200/year)
• Send up to 500 emails per day

Pro – $165/month

Best for teams needing both email and phone data for multi-channel campaigns.

• 250 lookups/month (3,000/year)
• 250 exports/month (3,000/year)
• Mobile & direct phone numbers
• Autopilot with 10 active workflows

Ultimate – $300/month

Built for heavy prospectors and enterprises requiring automation at scale.

• 500 lookups/month (6,000/year)
• 500 exports/month (6,000/year)
• Autopilot with 25 active workflows
• Integrations with Salesforce, Outreach, HubSpot, Salesloft, Bullhorn

If you’re ready to take your lead scoring to the next level, Get Started with RocketReach for Free Today and compare plans now.

RocketReach Is Best For

From solo rep to global sales organization, RocketReach adapts to your workflow and amplifies your lead scoring efforts.

Sales Teams

Score and prioritize high-intent prospects, accelerate pipeline velocity, and close deals faster.

Marketing Departments

Enrich campaign lists with accurate contact data and track intent signals to boost conversion rates.

Recruiters & Talent Acquisition

Find decision-makers, hiring managers, and passive candidates to build a world-class team.

Benefits of Using RocketReach

Implementing RocketReach for your lead scoring process delivers immediate and lasting advantages:

• Improved Prioritization: Focus on prospects with the highest purchase intent.
• Reduced Outreach Wasted Effort: Eliminate invalid emails and outdated phone numbers.
• Actionable Insights: Leverage intent data to refine your messaging and timing.
• Scalable Automation: Execute multi-touch campaigns without manual follow-ups.
• Seamless CRM Sync: Keep your database fresh with real-time data enrichment.

Customer Support

RocketReach offers responsive customer service via email, chat, and dedicated account managers. Typical response times are under two hours for critical inquiries.

Whether you need technical assistance with API integration or best practices for designing lead scoring models, the support team provides personalized guidance every step of the way.

External Reviews and Ratings

Industry analysts and peer reviews praise RocketReach for its data accuracy and comprehensive coverage. Many users highlight how intent data features helped them double their qualified pipeline within months.

Some users note the lookup limits on lower-tier plans, but these concerns are often addressed by upgrading or customizing enterprise-level options. Continuous product updates ensure limitations are minimized over time.

Educational Resources and Community

Stay ahead of the curve with RocketReach’s learning hub. Explore:

• Official blog posts on lead scoring strategies and sales tips
• On-demand webinars hosted by industry experts
• Step-by-step API tutorials and integration guides
• Active community forums for peer advice and best practices

Conclusion

Effective lead scoring is the backbone of any high-performing sales operation. RocketReach combines unmatched data quality, intent insights, and automated engagement tools to transform how you identify and nurture top prospects. Mid-funnel bottlenecks become a thing of the past when you leverage RocketReach’s global coverage and AI-driven recommendations. Ready to revolutionize your outreach? Get Started with RocketReach for Free Today.