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What Is Trafft?

Trafft is a comprehensive scheduling and booking software built to automate every step of appointment management for service-based businesses. From hairstylists and tutors to consultants and multi-location wellness centers, it centralizes bookings, staff calendars, payments, and customer records in one clean interface.

Think of Trafft as your digital receptionist that never sleeps—providing a self-service portal for clients, handling reminders, processing payments, and generating insights to help you grow. Instead of juggling phone calls, spreadsheets, and email threads, you gain a hands-off solution that simplifies daily operations and frees you to focus on delivering exceptional service.

Features

Trafft’s rich feature set empowers businesses to run smoothly and scale effortlessly. Here’s a deep dive into what makes it stand out:

Online Bookings 24/7

Trafft keeps your calendar open around the clock so clients can book whenever they like—no more missed opportunities outside office hours. This continuous availability taps into late-night and early-morning scheduling demand, turning traffic into confirmed appointments day and night.

• Custom availability: Define work hours, breaks, buffer times, and blackout dates to fit your unique schedule.
• Instant confirmations: Clients receive immediate booking confirmation emails or SMS messages, boosting trust.
• Self-service portal: Empower users to browse services, select staff, and lock in appointments without manual input.

Flexible Employee Scheduling

Managing multiple team members becomes effortless with Trafft’s unified staff calendar. Instead of sifting through spreadsheets, you can assign shifts, grant self-scheduling privileges, and monitor workload at a glance.

Whether you operate a small studio or a nationwide chain, tailored access controls and role-based permissions ensure each team member sees only what’s relevant to them.

• Team calendars: Aggregate all employee schedules in one dashboard to avoid confusion.
• Self-scheduling: Let staff choose open slots that fit their availability, reducing scheduling conflicts.
• Role permissions: Customize access for admins, managers, and employees for better data security.

Customer Relationship Management (CRM)

Trafft’s built-in CRM consolidates client profiles, service history, and communication logs in one pane. No more flipping between apps—every piece of customer data lives inside Trafft.

Use this repository to personalize interactions, send targeted promotions, and track loyalty over time, turning one-off clients into repeat patrons.

• Complete profiles: Store contact info, past appointments, service preferences, and notes.
• Automated outreach: Schedule birthday greetings, follow-up surveys, or loyalty discounts via email or SMS.
• Feedback collection: Trigger review requests post-appointment to gather valuable testimonials.

Multi-location Management

If you oversee several branches, Trafft eliminates the headache of logging into multiple tools. One account, multiple locations—manage schedules, staff, and services from a single interface.

Location-specific settings let you tailor pricing, service offerings, and operating hours for each site, giving you full control without complexity.

• Unified view: Switch between or view all locations concurrently for streamlined oversight.
• Custom settings: Set different service menus, staff assignments, and policies per branch.

Online Payments Integration

Securely collect payments as part of the booking flow to reduce no-shows and ensure revenue. Trafft supports multiple gateways, making it easy for customers to pay via their preferred method.

Automatic invoicing and receipt generation further streamline financial tracking and bookkeeping.

• Payment gateways: Accept payments through Stripe, PayPal, Square, Authorize.net, and Mollie.
• Pre-pay or deposit: Require full payment or deposit at booking to guarantee attendance.
• Automated invoices: Dispatch professional invoices immediately after booking confirmation.

Calendar Sync

Trafft syncs bi-directionally with Google Calendar, Outlook, and Apple Calendar. Any external event that occupies your time is instantly blocked off in Trafft, preventing accidental double bookings.

Conversely, new Trafft appointments populate your external calendar, giving you a unified schedule across all devices and platforms.

• Two-way sync: Changes in either calendar update automatically in the other.
• Real-time updates: No waiting—availability reflects current status at all times.

Automated Reminders

Cut down on no-shows with pre-configured reminders sent via email, SMS, or WhatsApp. Strategic timing and multi-channel outreach keep appointments top of mind for your clients.

Customization options let you set message templates, choose reminder intervals, and include dynamic appointment details for clarity.

• Multi-channel: Reach clients through their preferred communication method.
• Adjustable timing: Send reminders days, hours, or even minutes before the appointment.
• Follow-up nudges: Dispatch post-appointment thank-you notes or feedback requests.

Business Insights Dashboard

Trafft’s intuitive dashboard compiles key performance indicators into digestible visuals. From weekly revenue charts to staff utilization graphs, you have actionable data at your fingertips.

Use these insights to optimize your service menus, adjust staffing levels, and identify growth opportunities with confidence.

• Occupancy metrics: Monitor busy versus slow times and adapt availability.
• Top services & staff: Spotlight your most in-demand offerings and high-performing team members.
• Earnings reports: Track payments, refunds, and outstanding invoices.

Multiple Booking Channels

Trafft extends beyond your website—leverage social media, Google, and even QR codes to capture bookings wherever your clients are active.

The more channels you activate, the higher your booking rate, as clients can book with a single click from Instagram stories, Facebook posts, or Google Search results.

• Social media: Share direct booking links on Instagram, Facebook, LinkedIn, and Twitter.
• Reserve with Google: Display real-time availability in Google Search and Maps.
• QR codes: Print or display codes for instant in-person bookings.

Customizable Booking Experience

Brand consistency matters—Trafft offers light and dark modes plus eight base themes you can tweak to match your style. Adjust colors, fonts, and imagery to create a seamless client journey from discovery to check-out.

Multi-language capabilities ensure your booking page speaks your clients’ language, fostering a global reach.

• Design control: Fine-tune every visual element for a bespoke look.
• Language support: Offer your booking interface in over 40 languages.

Mobile Booking App

With Trafft’s mobile app for iOS and Android, you manage appointments on the go. Review new bookings, update availability, and send messages without returning to your desktop.

Push notifications keep you informed in real time—never miss a cancellation or urgent client inquiry again.

• Native apps: Full-featured experience on smartphone and tablet.
• Instant alerts: Receive updates on new bookings, cancellations, and payments.

Integrations and API

Trafft integrates with major productivity and marketing tools, bridging the gap between scheduling and your broader tech stack. Whether you need to automate email campaigns or sync data with your CRM, Trafft’s extensibility delivers.

• Zapier & Webhooks: Create automated workflows connecting over 1,000 apps.
• Open API: Develop custom integrations or embed booking forms within your ecosystem.

Pricing

Transparent pricing means you pick the plan that fits your needs without hidden fees. Here’s a closer look at each tier:

• Free Plan ($0/mo) – Perfect for solo entrepreneurs or small teams (up to 5 users). Includes unlimited appointments, a fully branded booking website, email & SMS notifications, basic payment processing via Square, and Google/Outlook/Apple calendar sync. Ideal to test drive core functionality risk-free.
• Starter Plan ($9.90/mo) – Suited for growing businesses (up to 10 users). Adds multi-language support for your booking page, 5 SMS credits monthly, Stripe & PayPal integrations, Zoom meeting links, and custom fields for more detailed client profiles. A budget-friendly upgrade to unlock advanced outreach and payment options.
• Scaling Plan ($39.90/mo) – Designed for established teams (up to 15 users). Unlock unlimited custom features, 10 SMS credits, recurring appointments, Zapier, SMTP, Mailchimp, Acumba, SendFox, and Google Analytics integrations. Includes API access, webhooks, and granular role-based permissions—perfect for businesses demanding deeper automation.
• Enterprise Plan (from $250/mo) – Tailored for organizations with 50+ users and complex requirements. You get dedicated account management, priority onboarding assistance, SLA-backed support, custom volume pricing, domain and branding removal, advanced security measures, and white-glove migration services. Scale confidently knowing you have a partner by your side.

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Benefits to the User (Value for Money)

Investing in Trafft pays off quickly by delivering:

• Significant Time Savings: Automating bookings, reminders, and follow-ups cuts manual tasks by hours each week, letting you focus on high-value work.
• Revenue Growth: A 24/7 booking channel plus upfront payment options reduces no-shows and increases intake by up to 30 %.
• Elevated Customer Experience: Smooth self-service, personalized reminders, and seamless payments build trust and loyalty.
• Improved Team Coordination: Centralized staff calendars and role-based access prevent schedule overlaps and communication gaps.
• Reduced No-Shows: Multi-channel reminders cut missed appointments by nearly half, safeguarding your revenue.
• Actionable Analytics: Real-time dashboards help you spot trends, optimize prices, and staff for peak demand.
• Scalable Flexibility: Whether you’re solo or enterprise-level, scalable plans and custom features ensure you only pay for what you use.

Customer Support

Trafft prides itself on responsive, expert support. Every user can access email and in-app live chat support during business hours, with typical response times under two hours. The support team walks you through any setup or troubleshooting step, ensuring minimal disruption to your service.

Enterprise clients enjoy a dedicated account manager and 24/7 phone support. This white-glove service covers personalized onboarding, regular check-ins, and custom training sessions—ideal for large organizations seeking a hands-on partner through every phase of adoption and growth.

External Reviews and Ratings

Across leading review platforms, Trafft consistently earns high marks:

• G2 (4.6/5): Users praise its user-friendliness, robust feature set, and quick customer support.
• Capterra (4.7/5): Reviewers highlight the value of the free plan, the range of integrations, and the intuitive dashboard.
• GetApp (9.2/10): Noted for reliability, customization options, and efficient reminder workflows.

Some feedback calls for additional advanced reporting and more granular permission controls. The Trafft team actively addresses these requests with monthly platform updates, recently introducing enhanced analytics modules and improved role management based on user suggestions.

Educational Resources and Community

Getting the most from Trafft is a breeze thanks to its rich learning ecosystem. The official blog regularly publishes tutorials, best practices, and success stories from businesses of all sizes. Video guides on YouTube show you how to embed booking forms, set up payment integrations, and configure automated workflows.

An enthusiastic user community thrives in online forums, dedicated Facebook groups, and LinkedIn discussions. Members share tips, custom CSS snippets, and creative use cases. Trafft also hosts live webinars each month, where product experts reveal new features, answer questions, and offer insider optimization strategies.

Conclusion

After putting Trafft through its paces, I’ve seen firsthand how its robust feature set, ease of use, and flexible pricing empower businesses to streamline operations and boost revenue. Whether you’re just starting out or managing multiple locations, Trafft adapts to your needs and grows with you.

Now is the perfect time to take advantage of this unbeatable offer. Click below to Get 30% OFF Trafft’s Annual Plans Today and transform the way you schedule, manage, and grow your business.