Searching for the ultimate guide to google lead ads? You just landed on the right page. I’ve been optimizing campaigns for years, and when it comes to capturing, tracking, and attributing every call, form, and chat, WhatConverts is the tool I recommend first. It’s your complete solution for unlocking higher ROI, smarter insights, and streamlined workflows in your lead-gen efforts.

I know the frustration: you invest in Google Lead Ads, you get clicks and calls, but you’re never quite sure which keywords or campaigns truly drive value. That’s where WhatConverts shines. Trusted by top PPC and SEO professionals, it’s been on the market for over a decade, serving agencies and businesses of all sizes. Ready to see the difference? Try WhatConverts Free for 14 days Today and watch your lead data transform into actionable growth.

What is WhatConverts?

WhatConverts is a comprehensive lead tracking and reporting platform that captures every inbound call, form submission, and chat conversation. Designed for performance marketers, agencies, and business owners, it automatically ties each conversion back to the exact Google Lead Ad, campaign, ad group, keyword, or landing page. No more guesswork.

WhatConverts Overview

WhatConverts was founded in 2010 with a mission to bring clarity to lead attribution. Over the past decade, it has grown from a simple call-tracking tool into an all-in-one lead intelligence platform. Industry awards and a rapidly expanding client roster attest to its solid performance. Today, marketing professionals rely on WhatConverts to prove ROI and identify the highest-value leads.

The platform’s evolution has been driven by user feedback and market demands. Features like form tracking, chat integration, and eCommerce lead capture were added to ensure no lead goes unmeasured. WhatConverts’ commitment to innovation has earned it recognition among Google Premier Partners and top digital agencies.

Pros and Cons

Pros:
• Comprehensive call, form, and chat tracking
• Automatic integration with Google Ads and Analytics
• Real-time reporting dashboards
• Lead qualification, search & filter tools
• Customizable marketing intelligence reports
• Exportable data for billing and client reporting

Cons:
• Learning curve for advanced reporting
• Some agencies may need premium plan for high volume

Features

WhatConverts offers a rich feature set to track every touchpoint in your Google Lead Ads funnel. Below are the standout capabilities:

Call Tracking

• Dynamic number insertion links calls to ad source
• Recordings and transcripts for quality assurance
• Caller data (location, duration, caller history)

Form Tracking

• Automatic capture of online form submissions
• Attribute each form lead to campaign and keyword
• Lead details emailed instantly to sales teams

Chat Tracking

• Integration with popular chat widgets (e.g., Drift, LiveChat)
• Logs entire conversation thread for context
• Assign values and tags to chat leads

eCommerce Lead Capture

• Track pre-sale inquiries and post-sale support calls
• Sync revenue data from eCommerce platforms
• Understand which ads drive the highest purchase rates

Marketing Attribution & Reports

• Real-time dashboards showing lead sources
• Custom report builder with filters for campaigns, dates, channels
• Exportable PDF and CSV reports for client presentations

By linking directly to Google Ads and Analytics, WhatConverts ensures you never miss a detail. Midway through your optimization cycle, logging back into WhatConverts lets you identify exactly which google lead ads deliver calls and form submissions so you can reallocate budget where it truly matters.

WhatConverts Pricing

WhatConverts offers tiered plans to suit freelancers, agencies, and enterprise-level operations:

Starter

Free 14-day trial. Ideal for small businesses or new agencies testing call tracking. Includes up to 50 leads per month, form tracking, chat tracking, basic reports.

Professional

$99/month. Best for growing teams. Includes up to 500 leads, advanced attribution, custom report builder, multi-user access, email support.

Agency

$299/month. Designed for high-volume agencies. Unlimited leads, white-label dashboards, API access, phone & chat support, dedicated account manager.

WhatConverts Is Best For

Whether you manage PPC for local businesses or complex multi-channel campaigns, WhatConverts adapts to your needs:

PPC Agencies

Get precise call, form, and chat attribution for Google Lead Ads—prove ad spend performance to clients in real time.

SEO Agencies

Track organic traffic conversions alongside paid channels for a full-funnel view.

Small to Medium Businesses

See which campaigns drive real leads and revenue so you can operate lean and scale confidently.

eCommerce Stores

Capture customer inquiries tied to product pages and ads, then align sales data from your shopping cart.

Benefits of Using WhatConverts

• Unified Lead Tracking: Consolidate calls, forms, and chats in one dashboard.
• Data-Driven Decisions: Identify top-performing keywords in Google Lead Ads campaigns.
• Actionable Insights: Custom reports highlight ROI metrics that matter.
• Time Savings: Automated lead qualification, filtering, and value assignment.
• Scalable Solution: From starter trials to enterprise-level deployments.

Customer Support

WhatConverts offers responsive support via email, live chat, and phone during business hours. A dedicated knowledge base includes tutorials, FAQs, and troubleshooting guides to get your team up to speed quickly.

Enterprise and Agency plan users receive a dedicated account manager and priority phone support. For ongoing training, you can schedule one-on-one walkthroughs or attend live webinars held monthly.

External Reviews and Ratings

Many users rave about WhatConverts’ accuracy and ease of integration. One PPC manager stated, “I finally see which keywords are generating phone calls, not just clicks.” Another agency praised the white-label reporting as a client-winning tool.

Some users mentioned a slight learning curve for advanced reports, but most agree that after setup, the benefits far outweigh the initial training time. Ongoing feature updates and an active roadmap address these concerns quickly.

Educational Resources and Community

WhatConverts maintains an official blog with case studies, best practices, and in-depth how-tos on optimizing Google Lead Ads. Monthly webinars cover new features, performance marketing strategies, and Q&A sessions.

An active user forum lets marketers share templates, report setups, and custom integrations. The community frequently collaborates on API scripts, tag management tips, and cross-channel attribution methodologies.

Conclusion

If you’re serious about capitalizing on Google Lead Ads, you need transparent, real-time data on every call, form, and chat. WhatConverts delivers that clarity and empowers you to allocate budget where it counts most. Ready to transform your lead tracking? Try WhatConverts Free for 14 days Today and start turning raw leads into proven revenue.

Try WhatConverts Free for 14 days Today