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What Is Make?

Make is a visual-driven automation software designed to help you build, deploy, and scale workflows without writing a single line of code. Whether you’re an independent freelancer, part of an SMB team, or overseeing enterprise operations, Make’s intuitive platform allows you to visualize processes, connect 2,000+ pre-built apps, and orchestrate AI agents that think and act on your behalf.

From automating repetitive tasks like data entry to orchestrating complex multi-step business models, Make adapts to your unique needs. It’s built for:

• Automating routine processes across departments
• Managing AI-driven tasks and intelligent agents
• Enabling cross-team collaboration on workflows
• Ensuring enterprise-grade security and governance

Features

Make packs a robust set of capabilities that empower any team to automate faster and smarter. Below, I break down the standout features that make this platform truly shine.

Visual Workflow Builder

At the heart of Make is its visual no-code canvas. You can drag, drop, and connect modules to map out entire processes in minutes. I love how the canvas updates in real time, reflecting data moving through each step.

– Build end-to-end automations with a clear, visual representation
– Instantly test and debug scenarios without writing scripts
– Collapse or expand sections to focus on specific parts of a workflow

Pre-built Integrations

With over 2,000 ready-to-use app connectors, Make lets you integrate virtually any tool with an open API. I’ve personally linked CRMs, messaging apps, and databases within moments.

– Connect popular tools like Salesforce, Slack, and Google Workspace
– Use routers and filters to branch logic based on data conditions
– Combine HTTP modules to integrate custom or niche services

AI Agent Management

Make’s AI Agents can perform tasks autonomously by leveraging built-in AI modules. I’ve watched them handle customer support ticket triaging and content generation without a hitch.

– Assign AI Agents to specific scenarios and grant them action parameters
– Monitor performance and adjust rules visually
– Scale AI-driven processes as your volume grows

Collaboration Engine

Collaboration in Make feels natural. Teams can co-edit workflows, share templates, and comment directly on modules. When I worked with a cross-functional group, this feature eliminated back-and-forth email chains entirely.

– Define user roles and permissions for secure access
– Share scenario templates to maintain best practices
– Track version history and roll back changes if needed

Security and Governance

When handling sensitive data, Make’s enterprise-grade security won me over. With GDPR and SOC2 Type 1 compliance baked in, plus encryption at rest and in transit, I feel confident deploying mission-critical automations.

– Single sign-on (SSO) for centralized user management
– Audit logs and full-text execution search for compliance
– Overage protection and advanced security features on enterprise plans

Pricing

One thing that stood out to me about Make is its transparent pricing structure. Whether you’re just getting started or running thousands of operations per month, there’s a plan that aligns with your needs.

• Free (0 $/month): Up to 1,000 operations/month. Includes the visual workflow builder, 2,000+ apps, routers & filters, and basic support. Ideal for solo users exploring automation.
• Core (10.59 $/month for 10,000 Ops): Unlimited active scenarios, down-to-the-minute scheduling, increased data transfer, and API access. Perfect for freelancers and solopreneurs managing simple workflows.
• Pro (18.82 $/month for 10,000 Ops) – Recommended: Everything in Core plus priority scenario execution, custom variables, full-text logs, and flexible usage. Great for growing businesses needing consistent performance.
• Teams (34.12 $/month for 10,000 Ops): All Pro features, plus team roles, scenario templates, and enhanced collaboration tools. Suited for small to mid-size businesses coordinating multiple workflows.
• Enterprise (Custom pricing): Tailored for organizations running critical processes. Includes custom functions, 24/7 support, Value Engineering, advanced security, and overage protection.

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Benefits to the User (Value for Money)

Choosing Make isn’t just about low-code automation—it’s about maximizing ROI and future-proofing your operations. Here are the key benefits I’ve experienced:

• Significant Time Savings: Automate repetitive tasks in minutes rather than hours. I’ve reclaimed dozens of productive hours each month.
• Scalability on Demand: From 1,000 ops to millions, Make grows with your business. You only pay for what you use, avoiding overinvestment.
• Cost-Effective Collaboration: Visual-first editing and shared templates eliminate licensing costs for multiple developers while accelerating team output.
• AI-Driven Innovation: 200+ AI integrations and custom AI Agents open new possibilities—From auto-generating reports to triaging support tickets.
• Reduced IT Overhead: No complex server setups or recurring maintenance. Everything runs in Make’s cloud, backed by robust compliance controls.
• Predictable Budgeting: Clear plan tiers and the option to pay annually—

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Customer Support

Make offers responsive, multi-channel support that adapts to your plan level. On the Free plan, you have access to community forums and email ticketing with a standard response window of 24–48 hours. Moving up to Core and Pro, you unlock live chat support and faster SLAs for scenario troubleshooting. I’ve used live chat to solve setup questions in real time, which was extremely helpful during a critical deployment.

Enterprise customers benefit from around-the-clock 24/7 support, a dedicated account manager, and direct phone assistance for mission-critical escalations. The Value Engineering team also collaborates with you to optimize your automation architecture, ensuring you get the most out of every operation while conforming to internal governance requirements.

External Reviews and Ratings

Across review platforms, Make consistently earns high marks. On G2, users give it 4.7/5 stars, praising its intuitive interface and seamless integrations. TrustRadius reviewers highlight its robust AI capabilities and scalability as major strengths. Capterra users note how quickly they achieved ROI, often within weeks of deployment.

Some constructive feedback mentions a learning curve when first adopting advanced features like custom variables and scenario routers. A few users have asked for deeper native analytics dashboards. The Make team is actively addressing these points by rolling out enhanced reporting modules in beta and publishing additional tutorial content to flatten the learning curve.

Educational Resources and Community

Make’s official documentation is comprehensive, with step-by-step guides for every feature. I often reference the API docs when building custom connectors. Their blog regularly publishes case studies, best practice articles, and deep dives into automation strategies.

Community engagement is strong: weekly webinars, an active Slack group, and regional user meetups allow you to learn from peers. Video tutorials on YouTube range from quick start overviews to advanced workflow optimization sessions. If you ever get stuck, the public forum is a goldmine of tips and real-world examples shared by seasoned Make enthusiasts.

Conclusion

In my experience, Make delivers a perfect blend of ease-of-use, powerful integrations, and enterprise-grade security—plus the flexibility to grow from simple automations to AI-driven orchestration. I’ve seen workflows that once took days complete in minutes, and teams collaborating more tightly than ever before.

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