Searching for the ultimate guide to call tracking software? You just landed on the right page. As someone who’s tested dozens of lead tracking solutions, I can tell you that not all tools deliver actionable insights. After diving deep into WhatConverts, I discovered how it transforms scattered conversion data into clear ROI metrics. Ready to see it in action? Try WhatConverts Free for 14 days Today and explore powerful call attribution at no cost.

If you’ve struggled to tie phone calls, forms, and chats back to specific marketing campaigns, you’re not alone. I’ve been there—juggling spreadsheets, hunting down call logs, and still second-guessing which keyword drove the best lead. That’s where WhatConverts shines. Trusted by top PPC and SEO pros, it’s revolutionized how agencies and businesses assess performance. With years on the market and a reputation for reliability, it’s a game changer. Let’s explore everything this robust call tracking software can do for you.

What is WhatConverts call tracking software?

WhatConverts is an all-in-one lead tracking and reporting platform designed for marketing agencies and businesses. At its core, it’s call tracking software that automatically captures phone calls, form submissions, chat interactions, and eCommerce transactions from every marketing channel. It goes beyond surface-level metrics, organizing leads, attributing them properly, and providing real-time insights into campaign performance. Whether you’re a PPC specialist, SEO consultant, or a business owner managing multiple channels, WhatConverts brings clarity to your lead generation efforts.

Traditional analytics platforms struggle to reconcile offline conversions like phone calls with online data. WhatConverts bridges that gap by assigning unique phone numbers to campaigns, using dynamic number insertion on your site, logging every call recording and transcription, and linking each lead back to its source. The result? A singular dashboard that shows exactly which ads, keywords, and pages are driving valuable leads, all without manual data wrangling.

WhatConverts call tracking software Overview

Founded with a mission to simplify lead attribution, WhatConverts has grown from a niche call-tracking tool into a comprehensive marketing intelligence solution. It began as a small startup focused on solving a common agency pain point: tracking phone calls at scale. Over the years, the team expanded its capabilities to include form and chat tracking, deep integrations with Google Ads, Bing Ads, and analytics platforms, and advanced reporting features.

The platform now powers thousands of marketing professionals—from solo consultants to large agencies—helping them prove and grow marketing ROI. Key milestones include surpassing one million tracked leads, introducing HIPAA-compliant tracking for healthcare clients, and launching an intuitive report builder that agencies rave about. With consistent enhancements and responsive customer support, WhatConverts continues to refine its call tracking software to meet evolving digital marketing needs.

Pros and Cons of WhatConverts call tracking software

Pro: Unified Lead Capture. All leads—calls, forms, chats, eCommerce—are captured in one dashboard, eliminating data silos.

Pro: Dynamic Number Insertion. Assigns unique phone numbers to campaigns on the fly, ensuring accurate source attribution.

Pro: Detailed Reporting. Customizable reports, scheduled exports, and real-time dashboards provide actionable insights.

Pro: Multi-Channel Tracking. Integrates with Google Ads, Bing Ads, Analytics, and CRMs for end-to-end marketing visibility.

Pro: Call Recording and Transcriptions. Listen to call recordings or read transcriptions to qualify lead quality and refine messaging.

Pro: HIPAA Compliance. For healthcare and other regulated industries, WhatConverts ensures secure handling of sensitive call data.

Pro: Scalable Agency Plans. Unlimited accounts, usage credits, and white-label options make it ideal for agency growth.

Con: Learning Curve. New users may need time to familiarize themselves with advanced reporting tools and setup.

Con: Premium Pricing Tiers. Smaller businesses might find the higher plans more than they need initially.

Features of WhatConverts call tracking software

WhatConverts offers a robust feature set tailored for performance marketers and agencies. Below are its core features and how they benefit you:

Call Tracking and Recording

Track incoming calls with unique tracking numbers. Each call is recorded, timestamped, and stored for later review.

• Unlimited tracking numbers per campaign.
• Automatic call duration metrics.
• Call recordings and transcriptions for quality assurance.

Form and Chat Tracking

Extend lead capture beyond calls. Automatically log form submissions and chat interactions, attributing them to the correct marketing source.

• JavaScript embed for forms and chat widgets.
• Real-time lead notifications via email or Slack.
• Unified view of all lead types.

Dynamic Number Insertion (DNI)

Serve different phone numbers based on traffic source, medium, or campaign. This ensures 100% accurate attribution.

• Customizable number pools.
• Rules-based number assignment.
• Seamless integration with your website.

Campaign and Keyword Reporting

Gain granular visibility into which ads and keywords deliver the best leads. Features include:

• Integration with Google Ads, Bing, and Analytics.
• Keyword-level ROI tracking.
• Automated export to CSV or Google Sheets.

Report Builder and Scheduled Reports

Design custom reports that highlight the metrics you care about most. Automate delivery to stakeholders.

• Drag-and-drop report builder.
• White-label options for agency branding.
• Scheduled email or Slack delivery.

Customer Journey and Multi-click Attribution

Visualize the complete path a customer takes before converting. Assign fractional credit to multiple touchpoints.

• First-click, last-click, and linear attribution models.
• Pages visited timeline.
• Lead intelligence with demographic insights.

WhatConverts call tracking software Pricing

Select a plan that matches your business size and needs. Every plan includes a 14-day free trial and usage credit. Here’s a breakdown:

Call Tracking Plan

Price: $30/mo
Ideal for small businesses that need basic call tracking.

• $30 usage credit included.
• Track phone calls and text messages.
• Dynamic number insertion.
• API access for custom integrations.

Plus Plan

Price: $60/mo
Ideal for businesses managing multiple lead channels.

• $30 usage credit.
• All call tracking features.
• Form and chat tracking.
• Campaign & keyword reporting.

Pro Plan

Price: $100/mo
Ideal for agencies and advanced marketers who need automation.

• $30 usage credit.
• All Plus features.
• Call flows and scheduling.
• HIPAA compliance.

Elite Plan

Price: $160/mo
Ideal for large agencies and enterprises.

• $30 usage credit.
• All Pro features.
• Multi-click attribution and lead intelligence.
• Customer journey visualization.

Agency Plans (Unlimited Accounts)

If you manage multiple clients, take advantage of unlimited accounts with usage credits and white-labeling:

• Plus: $500/mo with $250 credit.
• Pro: $800/mo with $300 credit.
• Elite: $1,250/mo with $400 credit.

Who Is WhatConverts call tracking software Best For?

Whether you’re a solo marketer or a multi-client agency, WhatConverts adapts to diverse needs. Here’s who benefits most:

Performance Marketing Agencies

Need to demonstrate clear ROI for clients? The unlimited accounts, white-label reporting, and deep integrations make client management seamless.

SMBs and Local Businesses

Struggle to know which local ads drive phone calls? Dynamic Number Insertion and form tracking ensure every lead is attributed confidently.

Healthcare Providers

Manage patient inquiries with HIPAA-compliant tracking. Secure call recording and data handling keeps you audit-ready.

E-commerce Companies

Combine call and form data with online transactions. Attribute calls back to product pages, campaigns, and keywords to optimize spend.

Benefits of Using WhatConverts call tracking software

• Clear ROI Visibility: Know exactly which marketing channels deliver revenue-generating leads.
• Improved Lead Qualification: Access call recordings and transcripts to assess lead quality.
• Time Savings: Automated tracking and reporting free you from manual data entry.
• Actionable Insights: Real-time dashboards highlight underperforming campaigns.
• Scalability: Plans that grow with your business, from startups to enterprises.
• Compliance Assurance: HIPAA-ready features for regulated industries.

Customer Support

WhatConverts offers responsive support via live chat, email, and phone. Their dedicated team assists with setup, custom integrations, and troubleshooting, ensuring you can leverage every feature without delays.

They also maintain an extensive knowledge base with step-by-step guides, video tutorials, and API documentation. Whether you need a quick answer or an in-depth walkthrough, help is always just a click away.

External Reviews and Ratings

Users on software review platforms consistently praise WhatConverts for its ease of setup and depth of reporting. One agency mentions it saved them 20 hours per month in manual tracking. Another e-commerce brand saw a 35% increase in high-quality leads after switching to WhatConverts.

Some feedback notes the initial learning curve for advanced features like attribution models. However, WhatConverts addresses this with regular product webinars and tailored onboarding sessions, turning new users into power users quickly.

Educational Resources and Community

Stay ahead with WhatConverts’ official blog, which publishes case studies, best practices, and industry trends weekly. Their YouTube channel hosts tutorial videos and expert interviews to help you master advanced tracking techniques.

Join the community on social media and in private user forums to exchange tips, ask questions, and network with fellow marketers. Regular webinars and live Q&A sessions ensure you have direct access to product experts and beta features.

Conclusion

In the competitive world of digital marketing, having the right call tracking software can be the difference between guessing ROI and knowing it. WhatConverts consolidates all your lead data—calls, forms, chats, and eCommerce—into a single, actionable dashboard. With dynamic number insertion, deep integrations, and customizable reporting, it’s built to scale with your business. Ready to unlock marketing success? Midway through your next campaign, you’ll thank yourself for choosing a solution that delivers clarity from day one. Try WhatConverts Free for 14 days Today.

Don’t let another valuable lead slip through the cracks. Try WhatConverts Free for 14 days Today and transform your marketing attribution now.