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In this in-depth review, we’ll unpack everything from core features and pricing tiers to real-world benefits, plus feedback from seasoned users. And remember: you can Get 30% OFF with Omnisend’s Quartely Plans, making it easier than ever to maximize ROI on your marketing spend. Stick around to discover how this special discount can transform your engagement and sales efforts.

What Is Omnisend?

Omnisend is a powerful ecommerce email marketing and SMS platform designed to streamline omnichannel communication for online stores of all sizes. At its core, Omnisend unifies two of the most effective engagement channels—email and text messaging—into one cohesive system, allowing you to send targeted messages that resonate with shoppers wherever they are.

I first started using Omnisend when my small boutique online store struggled to recover abandoned carts. After integrating Omnisend, I was able to set up an automated abandoned cart workflow in minutes and saw nearly a 15% uplift in recovered revenue within the first month. From independent makers to multi-brand retailers, Omnisend supports a broad spectrum of industries, including fashion, health and beauty, digital products, subscription services, and beyond.

Whether you want to welcome new subscribers, re-engage inactive customers, or reward loyal fans, Omnisend provides the tools and templates to orchestrate sophisticated campaigns without needing a developer on speed dial.

Features

Omnisend’s feature suite is both deep and intuitive, balancing advanced marketing capabilities with an easy-to-use interface. Let’s explore the standout components in more detail.

Email & SMS Marketing Together

Moving back and forth between separate email and SMS platforms is a thing of the past. Omnisend’s unified dashboard allows you to:

• Design coordinated campaigns that trigger an email followed by an SMS if the email isn’t opened.
• Set frequency caps so you don’t overwhelm subscribers—perfect for maintaining brand integrity.
• Review combined performance metrics in a single view, identifying which channel drives the best ROI.

By managing both channels in one place, I’ve saved countless hours and seen open rates as high as 98% on time-sensitive SMS notifications, paired with email reminders that drive additional engagement.

Pre-built Automation Workflows

One of Omnisend’s greatest strengths is its library of pre-built workflows. With just a few clicks, you can deploy:

• Welcome Series: Greet new subscribers with a warm introduction to your brand.
• Abandoned Cart Recovery: Send timely reminders that entice shoppers back to complete their purchase.
• Browse Abandonment: Re-engage visitors who showed interest but left without adding to cart.
• Post-purchase Upsells: Recommend complementary products or request reviews to drive repeat business.

Each workflow can be customized further with conditional splits, delays, and dynamic product recommendations, ensuring your sequences feel personal and relevant.

Drag-and-Drop Email & SMS Editor

You don’t need to be a designer or coder to build beautiful, responsive messages. Omnisend’s editor features:

• A library of over 250 professionally designed email templates you can tailor to match your brand colors and fonts.
• Drag-and-drop content blocks for text, images, buttons, countdown timers, and coupons.
• Real-time previews on desktop and mobile; SMS messages include auto-character counting and link shortening.

In my own campaigns, I’ve experimented with various countdown timers for flash sales. The built-in analytics show exactly how those timers influenced conversions, giving actionable insights for future promotions.

Unlimited Segmentation

The days of one-size-fits-all blasts are over. Omnisend provides unlimited segmentation based on:

• Customer behavior: page visits, past purchases, and time since last order.
• Engagement metrics: email opens, click-through rates, and SMS responsiveness.
• Demographics: location, language preferences, and device usage.

You can nest segments to create advanced audiences—for example, “customers who bought in the last 90 days but haven’t opened any emails in 30 days,” then send them a personalized reactivation offer. I routinely see segment-driven campaigns outperform generic ones by 30% or more.

Integrations Hub

Omnisend seamlessly connects with over 160 platforms to ensure your data flows smoothly:

• Ecommerce: Shopify, BigCommerce, WooCommerce, Magento.
• CRM & Analytics: Salesforce, HubSpot, Google Analytics.
• Payment & Loyalty: Recharge, Smile.io, Yotpo.

With a one-click setup, I’ve linked Omnisend to my Shopify store and my CRM in under five minutes, automatically syncing order and customer data for precise targeting.

Performance Reporting & A/B Testing

Data drives smarter decisions, and Omnisend delivers robust reporting:

• Visual dashboards showing opens, clicks, revenue per recipient, and SMS conversions.
• A/B testing for subject lines, email layouts, send times, and SMS content.
• Detailed logs of deliverability, bounce rates, and spam complaints.

During one holiday campaign, I A/B tested two subject lines and found a 12% open rate lift, directly correlating to a 20% revenue boost. These insights help refine future messaging for continuous improvement.

Pricing

Omnisend offers transparent, tiered pricing that scales with your list size and needs—no hidden fees or surprises.

• Standard – \$11.20/mo when you pay quarterly. Great for growing and medium-sized businesses focusing on email marketing. Includes:
  – 500 contacts
  – 6,000 emails per month
  – Unlimited web push notifications
  – \$1 in free SMS credit
  – 24/7 priority support
• Pro – \$41.30/mo when you pay quarterly. Designed for high-volume senders who rely on SMS. Includes everything in Standard plus:
  – 2,500 contacts
  – Unlimited emails
  – Global SMS credits
  – Unlimited web push notifications
  – Advanced reporting & product recommender
  – \$41.30 bonus in global SMS credit
• Custom Pricing – Tailored for enterprises with unique requirements. Features:
  – Unlimited contacts & emails
  – Dedicated success manager
  – Free migration and onboarding assistance
  – 24/7 premium support
  – Custom integrations and advanced SLAs

Plus, by choosing a quarterly billing cycle today, you can Get 30% OFF with Omnisend’s Quartely Plans, reducing your monthly cost and unlocking premium features at a fraction of the price. Compared to standalone email or SMS providers, this deal represents substantial savings over the year—especially when you factor in recovered cart revenue and increased average order value.

Benefits to the User (Value for Money)

Investing in Omnisend delivers high-impact results that justify every dollar spent. Here’s why it’s a value-packed solution:

• Saved Time with Automation: Pre-built workflows eliminate manual outreach. I reclaimed hours weekly that I now spend on product development and strategy.
• Higher Conversion Rates: Coordinated email and SMS flows drive average order values up by double digits, often paying for the subscription in a single campaign.
• Scalable Growth: As your contact list grows, Omnisend scales with you. You won’t hit sudden price cliffs—just a smooth, predictable upgrade path.
• Actionable Insights: Detailed analytics and A/B tests help optimize every send. You can pinpoint what resonates with your audience and double down on winning tactics.
• Brand Consistency: Customizable templates and dynamic content blocks ensure every message aligns with your brand identity, reinforcing trust with subscribers.
• Peace of Mind: Round-the-clock support and a 99.9% uptime SLA let you rest easy, knowing that your marketing engine is reliable and backed by experts.

Customer Support

One of the most reassuring aspects of Omnisend is its commitment to customer success. Whether you’re setting up your first automation or troubleshooting an A/B test, Omnisend’s support team is available 24/7 via live chat and email. In my experience, response times rarely exceed a few minutes on chat, and detailed email replies come within the hour. Their agents don’t just offer quick fixes—they often provide best practice recommendations, ensuring your campaigns are optimized for success.

For businesses on the Standard and Pro plans, Omnisend provides priority support with shorter SLAs. Enterprises on Custom plans receive a dedicated success manager who is intimately familiar with their setup and goals. This personalized assistance includes strategic consultation, onboarding webinars, and periodic performance reviews—a level of service that can be a game-changer if you’re running high-stakes promotional events or scaling rapidly.

External Reviews and Ratings

Across multiple review platforms, Omnisend consistently earns high marks. On Capterra, it has an average rating of 4.6/5 from over 600 reviewers, who praise its ease of use, robust feature set, and excellent deliverability. One user commented, “Omnisend’s pre-built workflows saved us weeks of development time and boosted our revenue by 25%. It’s been an indispensable tool for our marketing team.”

G2 reviewers give Omnisend 4.5/5, with particular commendation for its SMS capabilities and reporting dashboards. Some constructive feedback highlights that the learning curve for advanced segmentation can be steeper for absolute beginners, and that SMS pricing varies slightly by region. However, Omnisend’s product roadmap and regular platform updates indicate they are addressing these points—rolling out new segmentation tutorials and expanding SMS carrier partnerships continuously.

On Trustpilot, merchants appreciate the responsive support and the transparent pricing model, noting that unexpected list growth doesn’t lead to billing surprises. Taken together, these reviews paint a picture of a mature, reliable platform that balances power with accessibility.

Educational Resources and Community

Omnisend empowers users not just with software, but with knowledge. Their official blog covers topics such as email deliverability, SMS compliance, and seasonal marketing strategies. I often refer to their holiday marketing guides when planning end-of-year promotions.

Beyond written content, Omnisend’s YouTube channel features video tutorials that walk you through everything from setting up your first campaign to advanced use cases like segmentation based on predictive analytics. For those who prefer peer support, there’s an active community forum where merchants exchange templates, troubleshoot issues, and share success stories. You can also join their Slack group or Facebook community to network with hundreds of ecommerce professionals.

Webinars hosted by Omnisend’s in-house experts dive deep into topics like SMS deliverability laws, GDPR compliance, and integrating loyalty programs with your email flows. If you ever feel stuck, the Help Center’s step-by-step documentation and FAQ sections are always a click away, complete with screenshots and handy video clips.

Conclusion

After exploring every angle—from core functionalities and pricing breakdowns to user testimonials and educational assets—it’s clear why Omnisend has earned a reputation as a top-tier email and SMS marketing solution. Its powerful automation workflows, combined channels, and data-driven insights provide a comprehensive toolkit for driving ecommerce growth.

Best of all, you can Get 30% OFF with Omnisend’s Quartely Plans, ensuring you get maximum value from day one without stretching your budget. Don’t miss this opportunity to harness one of the most reliable and feature-rich platforms on the market.

Ready to transform your marketing strategy? Get Started with Omnisend for Free Today and claim your exclusive savings now!