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What Is Quartile?

Quartile is an AI-driven retail media optimization platform built to fuel full-funnel growth for ecommerce brands of every size. It automates and streamlines ad campaigns across all major channels—Amazon, Walmart, Microsoft Advertising, Instacart, and more—so you can spend less time puzzling over data and more time growing your bottom line.

At its core, Quartile combines rich historical performance data with advanced machine learning algorithms and hands-on strategic expertise. The result? A comprehensive, omnichannel solution that’s equally effective for independent shops and enterprise powerhouses. Here’s what you can do with Quartile:

• Centralize advertising across marketplaces and networks
• Leverage real-time dynamic bidding for maximum ROI
• Gain granular insights at the ASIN or SKU level
• Tap into a dedicated team of strategists for white-glove support
• Scale campaigns seamlessly without ballooning costs

Features

Quartile’s feature set is built around the idea of combining cutting-edge technology with human expertise. Below are the standout capabilities that make it a game-changer for ecommerce advertisers.

AI-Powered Full-Funnel Growth

Quartile’s proprietary AI engine digests a wealth of data—from click-through rates and conversion metrics to competitor pricing and seasonality trends. It then uses those “signals” to optimize bids, budgets, and placements across every stage of the purchase journey.

• Predictive Budget Allocation: Dynamically shifts spend where it’s most effective, reducing waste.
• Funnel Expansion: Identifies untapped audiences to extend reach beyond top-of-funnel tactics.
• Automated A/B Testing: Continuously tests ad variations to determine which copy and creatives perform best.

One Platform, Every Channel

No more juggling separate dashboards. Quartile provides a unified interface to manage campaigns on Amazon, Walmart, Instacart, Google Shopping, and more. You gain a holistic view of your ad performance and can apply consistent strategies across channels.

• Cross-Marketplace Insights: Compare return on ad spend (ROAS) side by side.
• Unified Reporting: Download consolidated reports instead of stitching together CSVs.
• Channel-Specific Tactics: Use tailored recommendations for each marketplace’s unique algorithm.

AI + Strategic Expertise

Technology alone won’t skyrocket your sales—expert guidance does. Quartile pairs its AI platform with a dedicated team that proactively analyzes your data to uncover growth opportunities and optimize campaigns.

• Strategy Calls: Regular check-ins to refine objectives and tactics.
• Custom Action Plans: Tailored roadmaps aligned with your business goals.
• White-Glove Onboarding: Hands-on training to get you up and running quickly.

Granular Control & Expanded Insights

Quartile goes beyond simple campaign-level metrics. It breaks down performance at the ASIN or SKU level, giving you pinpoint control over every product’s advertising strategy.

• Per-ASIN Campaigns: Allocate budgets to top sellers while trimming spend on underperformers.
• Deep Signal Ingestion: Leverage historical and contextual data to inform bidding algorithms.
• Custom Reporting Dashboards: Build reports that focus on the metrics you care about most.

Real-Time Data & Automation

Speed is critical in retail media. Quartile’s platform ingests data hourly (or even more frequently) to ensure your bids and placements are always optimized for current market conditions.

• Dynamic Bidding: Automated bid adjustments by the hour based on real-time performance.
• Placement Optimization: Automatically shifts budget toward top-converting ad placements.
• Alert System: Get notified of sudden performance changes or opportunities to scale.

Pricing

Quartile’s pricing is fully customized, ensuring that you pay only for what you need. Whether you’re a budding boutique or a global enterprise, you can expect a solution tailored to your ad spend and objectives.

• Emerging Brands: Ideal for businesses with ad budgets under $50K/month. Includes core AI automation and quarterly strategy reviews.
• Growth-Stage Merchants: For those spending $50K–$200K/month. Adds monthly optimization calls, advanced reporting dashboards, and priority support.
• Enterprise Retailers: Customized for budgets over $200K/month. Includes 24/7 support, dedicated account management, and personalized roadmap planning.

Curious about your custom quote? Get Started with Quartile Today and discover how little you can spend to drive massive returns.

Benefits to the User (Value for Money)

Here’s why Quartile delivers unmatched value:

• Higher ROI on Ad Spend: By automating bids based on live data, Quartile often drives a 20–50% improvement in return on ad spend. This means more revenue without increasing budgets.
• Time Savings: Automated campaign setup and management free up hours each week. You can reinvest that time into strategy, product development, or customer service.
• Scalability: As your catalog grows, Quartile scales with you—no need to hire a larger ad team or juggle multiple tools.
• Expert Insights: The white-glove service ensures you’re not left alone with the software. Your dedicated strategists surface opportunities you might never notice on your own.
• Data-Driven Decisions: Granular, per-ASIN analytics cuts through the noise, so you invest in products and audiences that truly move the needle.
• Cross-Channel Synergies: Learn which channels drive the highest lifetime value customers and allocate spend accordingly, maximizing overall profitability.
• Reduced Overspending: Automated budget reallocation means you’re never burning cash on underperforming keywords or placements.

Customer Support

Quartile offers responsive, white-glove customer support designed to keep your campaigns running smoothly. From the moment you sign on, you’ll have access to email, live chat, and phone support. Whether it’s a quick question about bid adjustments or a deep dive into a monthly performance report, the support team is on standby to help.

Beyond reactive assistance, Quartile’s experts proactively monitor your account. You’ll receive strategic recommendations, alerts for unusual performance dips, and personalized briefings. This blend of human insight and AI efficiency means you’re never navigating the complexities of retail media alone.

External Reviews and Ratings

Across review platforms, Quartile consistently earns high marks. On G2, it holds an average rating of 4.7 out of 5, with users praising its “game-changing accuracy” and “incredible support team.” TrustRadius reviewers highlight the platform’s intuitive UI and the tangible uplift in ROAS they’ve seen within weeks of onboarding.

Some customers note a learning curve during initial setup, particularly if they’re migrating from manual spreadsheets or basic ad managers. Quartile addresses this through thorough onboarding sessions and detailed documentation. A few users have requested more prebuilt creative templates—feedback the Quartile team is incorporating into upcoming releases.

Educational Resources and Community

To help you get the most out of Quartile, the company maintains an extensive knowledge base. You’ll find in-depth blog posts on topics like “Maximizing Amazon Sponsored Display” and “Holiday Ad Strategies,” as well as step-by-step video tutorials that walk through campaign setup and report customization.

Additionally, Quartile hosts a vibrant user community. Regular webinars feature industry experts sharing best practices, while a private Slack channel and active online forum allow you to swap tips with fellow ecommerce pros. Whether you’re troubleshooting a niche issue or exploring advanced tactics, there’s a resource at your fingertips.

Conclusion

After exploring how Quartile combines powerful AI, granular data insights, and dedicated strategic support, it’s clear why thousands of ecommerce brands trust this platform to drive full-funnel growth. If you’re serious about boosting ad performance without ballooning budgets, there’s no better time to experience Quartile for yourself.

Get Started with Quartile Today and unlock exclusive savings on the world’s largest retail media optimization platform.