Searching for the ultimate guide to a text campaign? You just landed on the right page. When it comes to turning SMS subscribers into loyal customers, Postscript has been leading the charge for years. Try Postscript Free for 30 days Today and discover how to craft a high-converting text campaign that drives real revenue.

I know how overwhelming it can feel to juggle list growth, compliance, automation triggers, and personalization—all while trying to hit ambitious sales targets. I’ve been in your shoes, and that’s why I trust Postscript. With deep ecommerce expertise, AI-driven optimization, and a commitment to best-in-class compliance, Postscript equips you to launch a winning text campaign in minutes.

What is Postscript?

Postscript is an SMS marketing and sales platform built exclusively for Shopify brands. It transforms text messaging into your #1 revenue channel by combining powerful list-building tools, sophisticated segmentation, AI-powered content optimization, and two-way conversational flows. Whether you’re sending flash sale alerts or personalized order updates, Postscript makes every text campaign feel one-to-one.

Postscript Overview

Founded by ecommerce veterans, Postscript emerged to fill a gap in SMS marketing expertise. The team’s sole focus is SMS for Shopify merchants, enabling rapid innovation and unparalleled support. Since its inception, Postscript has helped thousands of brands grow their SMS subscriber base 3X faster and achieve an average 34X ROI on messages sent.

With awards for both product excellence and compliance leadership, Postscript continues to refine its platform through constant feedback from Shopify merchants. Its mission is simple: unlock the full revenue potential of SMS by providing world-class technology and strategic guidance.

Pros and Cons

Pro: Rapid list growth with desktop & mobile popups, onsite opt-ins, and checkout collection tools.

Pro: AI-driven optimization tests hundreds of message variants to boost revenue by 20% on top flows.

Pro: Deep segmentation filters (over 45) and trigger events (over 65) for hyper-targeted campaigns.

Pro: Two-way conversational AI flows that feel personal and drive engagement.

Pro: Compliance expertise built in to protect your brand from legal risk.

Pro: World-class analytics dashboard designed for SMS, plus expert support.

Con: Focused exclusively on SMS—if you need email or push, you’ll need separate tools.

Con: Advanced features can have a learning curve for teams new to SMS marketing.

Features

Postscript’s feature set is designed to fuel every stage of your SMS marketing journey. Here are the core capabilities that power a standout text campaign:

Subscriber Acquisition Tools

Build your list faster than ever with:

• Desktop & mobile popups customizable to your brand.
• Onsite opt-in forms that keep users on page.
• Checkout collection across Shopify and integrations.
• Landing pages, keywords, and QR codes for multi-channel acquisition.

Segmentation & Targeting

Send the right message to the right person at the right time by leveraging:

• 45+ segmentation filters—shopper history, SMS behavior, geography, and more.
• 65+ automation triggers—keyword replies, cart abandonment, order status, price drops.
• 85+ trigger filters and user attributes for precision timing and relevance.

Flow Builder & Automations

Automate personalized journeys with a drag-and-drop interface:

• Prebuilt templates: welcome, abandoned cart, post-purchase, back-in-stock alerts.
• Branching logic based on subscriber replies or behaviors.
• In-flow analytics to compare performance and refine messaging.

Postscript AI

Leverage generative AI tailored to your brand voice:

• Train the model on your tone and review copy before sending.
• Optimize campaigns to drive an average 20% lift in revenue.
• Deploy a chat-style AI assistant that engages customers in real time.

Analytics & Reporting

Turn data into actionable insights with:

• SMS-first dashboards designed for Shopify brands.
• Detailed attribution windows and performance metrics.
• Expert guidance from Postscript’s ecommerce team.

Postscript Pricing

Whether you’re just getting started or scaling an enterprise, there’s a plan for you:

Starter

Price: $0/mo* (min. spend $30) | Best for new merchants

• Unlimited campaigns, automations, and segments.
• Subscriber acquisition tools and 2 opt-in keywords.
• Dedicated toll-free number and branded short link.

Growth

Price: $100/mo | Best for growing brands

• All Starter features plus unlimited keywords.
• Live chat and email support for timely assistance.

Professional

Price: $500/mo | Most popular for scaling merchants

• Enhanced analytics and API access.
• Priority support and removal of “Powered by Postscript.”

Enterprise

Custom pricing | Ideal for large businesses

• Dedicated onboarding specialist and data-warehouse push.
• Hyper-personalized product recommendations and 2-minute response time.

Ready to elevate your next text campaign? Try Postscript Free for 30 days Today and see why merchants achieve 34x ROI.

Postscript Is Best For

Postscript adapts to any ecommerce strategy. Here’s who benefits most:

Shopify Merchants

Seamlessly integrates with Shopify and Plus for checkout-page collection and order-based triggers.

Direct-to-Consumer Brands

Drive flash sales, loyalty programs, and replenishment reminders with personalized SMS flows.

Marketing Teams

Leverage AI‐powered testing and analytics to streamline campaign creation and optimize performance.

Benefits of Using Postscript

• Faster List Growth: Grow subscribers 3X faster with popups, keywords, and QR codes.
• Higher ROI: Average 34x return thanks to AI optimization and expert strategies.
• Personalized Messaging: Advanced segmentation and branching flows ensure relevance.
• Compliance Assurance: Built-in legal safeguards protect your brand.
• Scalable Automation: Over 65 triggers and 85 filters adapt to any customer journey.

Customer Support

Postscript’s support team is known for rapid response times and deep SMS expertise. Whether you have a question about compliance or need help fine-tuning a multi-step automation, you’ll reach a specialist who understands ecommerce.

Support is available via live chat, email, and integrations with Slack, Zendesk, or Gorgias. Enterprise customers receive a dedicated launch specialist to ensure a smooth onboarding experience.

External Reviews and Ratings

Merchants consistently praise Postscript’s intuitive Flow Builder and AI features. On G2 and Capterra, users highlight the platform’s impact on conversion rates and list-building speed. Many comment on the effectiveness of predictive analytics and how easy it is to scale complex automations.

Some users note a learning curve for advanced segmentation, but they also point out that Postscript’s support team and comprehensive knowledge base make it simple to master these capabilities.

Educational Resources and Community

Postscript offers an extensive library of resources: in-depth blog posts on SMS best practices, step-by-step tutorials, live webinars, and a vibrant user community. You can also access case studies, compliance guides, and hands-on workshops to stay ahead of SMS marketing trends.

Conclusion

Running a profitable text campaign requires the right combination of list-building, targeted messaging, and data-driven optimization. Postscript delivers all three—plus industry-leading compliance and AI capabilities—to help Shopify brands transform SMS into their top revenue channel. Ready to get started? Try Postscript Free for 30 days Today and unlock the true potential of your SMS marketing.