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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting solution built for marketing agencies and businesses that demand precise attribution. It brings together phone calls, web form submissions, chats, and eCommerce transactions under one roof—automatically organizing and valuing every lead so you can see exactly which campaigns, keywords, and channels drive real growth.

Performance marketers rely on WhatConverts to:

• Prove ROI on PPC, SEO, social ads, and more.
• Qualify and value each inbound lead in seconds.
• Generate actionable reports for clients and stakeholders.

Features

WhatConverts stands out by offering a robust feature set designed to capture, organize, and report on every marketing interaction. Here’s a closer look at the powerhouse capabilities under the hood:

Call, Form, and Chat Tracking

From phone calls to live chat sessions, WhatConverts brings all conversion types into one dashboard.

• Call Tracking & Recording – Log every call with full recordings and transcriptions.
• Form Submission Tracking – Tie form fills back to the original campaign source.
• Chat Tracking Support – Integrate with popular chat widgets to capture chat-based leads.
• eCommerce Attribution – Track purchases and tie them back to your ad spend.

Captured Leads Dashboard

Say goodbye to scattered spreadsheets. WhatConverts instantly captures calls, forms, and chats with detailed metadata.

• Dynamic Number Insertion – Assign unique tracking numbers to each campaign for precise attribution.
• Instant Call Numbers – Generate local and toll-free numbers on the fly.
• API Access – Pull raw lead data into your own CRM or BI tools.

Organized Lead Management

Never lose track of a prospect again. All leads are automatically sorted, searchable, and qualifyable.

• Search & Filter – Quickly find leads by date, campaign, value, or custom tags.
• Lead Valuation – Assign dollar values to each lead type to calculate true ROI.
• Export Capabilities – Download filtered lead lists for offline analysis or client reports.

Insights & Reporting

Turn raw data into clear, actionable insights with easy-to-build reports.

• Pre-Built Templates – Launch marketing reports in minutes with drag-and-drop widgets.
• Custom Reporting – Build bespoke reports to highlight the metrics that matter most.
• Real-Time Dashboards – Keep an eye on live performance without waiting for end-of-month data dumps.
• Scheduled Reports – Automate delivery of daily, weekly, or monthly reports to your inbox.

Advanced Attribution & Customer Journey

For elite users, WhatConverts maps out entire customer journeys and multi-click marketing attribution.

• Multi-Touch Attribution – Attribute revenue across all touchpoints, not just last click.
• Pages Visited – See exactly which pages prospects viewed before converting.
• Lead Intelligence – Access enriched data points like location, device, and call duration.

Pricing

WhatConverts offers flexible plans for solo businesses, agencies, and enterprises. No matter your size, you get a 14-day free trial plus a $30 usage credit to test drive every feature.

Individual Business Plans

• Call Tracking Plan – $30/mo
  Ideal for small businesses that just need basic call and text tracking.
  • Instant Numbers & DII
  • Call Recording
  • API Access
  • $30 usage credit + 14-day free trial
• Plus Plan – $60/mo
  Perfect for marketers wanting full call, form, and chat tracking.
  • All Call Tracking Features
  • Campaign & Keyword Reporting
  • Bing, Google Ads & Analytics Integration
  • $30 usage credit + 14-day free trial
• Pro Plan – $100/mo
  Adds HIPAA compliance and advanced workflows for larger teams.
  • Call Flows & Report Builder
  • Scheduled Reports
  • HIPAA Compliance
  • $30 usage credit + 14-day free trial
• Elite Plan – $160/mo
  The complete package with multi-click attribution and customer journey mapping.
  • Customer Journey & Lead Intelligence
  • Multi-click Attribution
  • Pages Visited Tracking
  • $30 usage credit + 14-day free trial

Agency Plans (Unlimited Accounts)

• Plus – $500/mo
  All-in call, form, and chat tracking for multiple clients.
  • API Access
  • $250 usage credit + 14-day free trial
• Pro – $800/mo
  Adds HIPAA compliance, scheduled reports, and advanced workflows.
  • $300 usage credit + 14-day free trial
• Elite – $1,250/mo
  Full attribution, journey mapping, and premium lead intelligence.
  • $400 usage credit + 14-day free trial

Benefits to the User (Value for Money)

Investing in WhatConverts delivers tangible returns that far outweigh the cost. Here’s why you’ll get the best bang for your buck:

• Prove Your Marketing ROI: I can tie every lead back to the exact campaign, ad group, or keyword, so wasted ad spend becomes a thing of the past.
• Streamlined Lead Qualification: Automated lead valuation and tagging save me hours of manual data entry each week.
• Client Transparency: Share polished, real-time reports that impress stakeholders and build trust.
• Scalable for Agencies: With unlimited accounts and robust API support, I can manage dozens of clients from one dashboard (WhatConverts makes it seamless).
• Flexible Credit & Trial: The $30 usage credit and 14-day free trial remove any risk—test all features in your own environment without payment.
• Compliance & Security: HIPAA-compliant options mean health-related clients can trust their data is safe and sound.

Customer Support

WhatConverts prides itself on responsive, knowledgeable support. I’ve reached out via live chat and email and consistently received fast, clear answers. Whether it’s a billing question, integration help, or API guidance, the support team has always been on point.

The company also offers onboarding assistance for new users: personalized walk-throughs, setup checklists, and dedicated account managers for agency plans. It’s comforting to know that real people are ready to help whenever I need it.

External Reviews and Ratings

Across review platforms, WhatConverts shines with an average 4.6-star rating on G2 and 4.5 on Capterra. Users praise its ease of use, powerful attribution features, and stellar customer service:

• “The best call tracking tool I’ve used—period.” (G2)
• “Our agency’s reporting time dropped by 70% thanks to WhatConverts.” (Capterra)
• “The insights dashboard is a game-changer for client presentations.” (G2)

Some users mention a learning curve when first exploring advanced reporting, but the official tutorials and support quickly bridge that gap. The team is also rolling out UI updates based on feedback to make navigation even smoother.

Educational Resources and Community

WhatConverts invests heavily in user education. Their resources include:

• Official Blog: Weekly posts on attribution strategies, industry trends, and advanced tutorials.
• Video Library: Step-by-step walkthroughs for setup, integrations, and custom report building.
• Knowledge Base: A searchable help center covering every feature with FAQs and troubleshooting guides.
• User Community: Private forums and social media groups where marketers exchange tips and best practices.
• Live Webinars: Monthly deep-dives hosted by product experts, often featuring guest speakers from top agencies.

Conclusion

By now, you’ve seen how WhatConverts brings unparalleled clarity to your marketing efforts—capturing every call, form, and chat, organizing leads intelligently, and delivering actionable insights in real time. The robust feature set, flexible pricing tiers, and dedicated support make it a must-have for agencies and solo businesses alike.

Don’t miss out on this opportunity. Claim your 14-day free trial along with a tempting Get $30 of Free usage credit on WhatConverts Today by signing up here.

Ready to take control of your marketing ROI? Try WhatConverts Free for 14 days Today, and start transforming your leads into clear, measurable growth.