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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting solution designed for marketing agencies, performance marketers, and business owners who need clear, reliable data on every customer interaction. Whether you’re managing pay-per-click (PPC) campaigns, organic traffic, or social ads, WhatConverts automatically captures calls, forms, chat sessions, and e-commerce transactions so you can see exactly which channels and keywords deliver real results.

At its core, WhatConverts addresses three major challenges:

• Visibility: Understand which campaigns generate actual leads, not just clicks.
• Organization: Keep every lead in one centralized dashboard with advanced sorting and qualification tools.
• Insights: Generate actionable reports that prove ROI and guide future marketing decisions.

With built-in integrations for Google Ads, Bing Ads, Analytics platforms, and a robust API, WhatConverts seamlessly slots into your existing tech stack—no complicated setup required. If you’re serious about proving and growing your marketing ROI, this platform has the features you need.

Features

WhatConverts brings together every lead channel under one roof and gives you the tools to analyze performance in real time. Below, I break down its standout features and show you practical examples of how they can power up your campaigns.

Capture All Your Leads

From phone calls to web forms to live chats, WhatConverts ensures you never miss a touchpoint:

• Call Tracking: Assign unique, dynamic numbers to campaigns so you know exactly which ad or keyword drove every call.
• Form Tracking: Automatically log form submissions with source data, allowing you to tie conversions back to specific marketing efforts.
• Chat Tracking: Integrate chat widgets and record transcripts alongside other lead data.
• eCommerce Tracking: Track transactions and revenue details to see the true value generated by each marketing channel.

Example: A client running Google Ads can assign a dynamic phone number to each ad group. When a prospect calls, the call is recorded, transcribed, and attributed down to the keyword level—no guesswork involved.

Auto-Organized Leads

One of WhatConverts’ biggest time-savers is its lead management interface:

• Search & Filter: Quickly find leads by date, campaign, keyword, or value.
• Lead Qualification: Tag and score leads based on your own criteria (e.g., “hot,” “warm,” “cold”).
• Value Leads: Assign monetary values to submissions to track revenue generated.
• Export Leads: Download CSVs for offline analysis or to share with clients.

Whether you’re juggling dozens of campaigns or hundreds of clients, having every new lead auto-sorted means no more manual spreadsheets and fewer lost opportunities.

Actionable Insights & Reporting

Data without context is useless. WhatConverts transforms raw lead data into meaningful reports:

• Marketing Reports: Visual dashboards show lead volume, cost per lead, and revenue by channel.
• Custom Reports: Build tailored reports around specific metrics or date ranges.
• Real-Time Reporting: See new leads as they come in and measure campaign performance on the fly.
• Marketing Intelligence: Identify top-performing keywords and channels to optimize budgets.

Imagine a weekly report automatically emailed to your inbox, detailing calls, forms, and chat leads alongside cost data from Google Ads and Analytics. That’s the power of the WhatConverts report builder.

Pricing

WhatConverts offers flexible plans designed to fit individual businesses and agencies of all sizes. Here’s a breakdown of each tier, who it’s best for, and what you get:

Individual Business Plans (Single Account)

• Call Tracking Plan – $30/mo
  Suited for solo entrepreneurs and small businesses focusing on phone calls and text messages.
  Includes:
  • $30 free usage credit
  • Instant call tracking numbers
  • Dynamic number insertion
  • Call tracking & recording
  • API access
• Plus Plan – $60/mo
  Ideal for marketers needing multi-channel lead capture.
  Includes everything in Call Tracking, plus:
  • Track calls, forms, and chat
  • Campaign & keyword reporting
  • Google Ads, Bing Ads & Analytics integrations
• Pro Plan – $100/mo
  Designed for growing businesses requiring advanced reporting.
  Adds to Plus:
  • Call flows
  • Report builder & scheduled reports
  • HIPAA compliance
• Elite Plan – $160/mo
  Perfect for performance-driven teams and compliance-critical industries.
  Includes all Pro features, plus:
  • Customer journey mapping
  • Multi-click marketing attribution
  • Pages visited & lead intelligence

Agency Plans (Unlimited Accounts)

• Agency Plus – $500/mo
  Unlimited accounts for agencies starting out with multi-client tracking.
  Comes with $250 usage credit and all Plus features plus API access.
• Agency Pro – $800/mo
  For agencies scaling their reporting capabilities.
  $300 usage credit plus call flows, report builder, scheduled reports, HIPAA compliance.
• Agency Elite – $1,250/mo
  The full suite for enterprise‐level agencies.
  $400 usage credit plus customer journey, multi-click attribution, pages visited, lead intelligence.

Interested? Head over to the WhatConverts pricing page and activate your exclusive Get $30 of Free usage credit on WhatConverts Today to start tracking smarter.

Benefits to the User (Value for Money)

If you’re wondering whether WhatConverts is worth the investment, here are the top reasons it delivers unbeatable value:

• Comprehensive Lead Visibility
  Never guess which campaign drove a conversion. Every call, form, chat, and sale is tracked with pinpoint accuracy.
• Time Savings
  Automated lead organization and reporting remove hours of manual data entry and spreadsheet maintenance.
• Stronger ROI Justification
  Use robust reports to prove marketing effectiveness to clients or stakeholders—and justify budget increases.
• Scalability
  From solo operators to global agencies, plans expand with your needs without forcing you to switch platforms.
• Integrations & Flexibility
  API access and standard integrations mean WhatConverts adapts to your existing tools, not the other way around.
• Risk-Free Trial
  The 14-day trial and free usage credit let you test drive every feature before committing—no surprise charges.

Customer Support

When I first signed up for WhatConverts, I was impressed by their speedy response. A dedicated support team is available through live chat, email, and phone. Questions about setup, integration, or troubleshooting get answered promptly—often within minutes during business hours.

Beyond reactive support, WhatConverts offers on-boarding guides, video tutorials, and one-on-one training sessions for larger plans. Whether you’re integrating call flows on the Pro tier or mapping a customer journey on Elite, their experts guide you through every step.

External Reviews and Ratings

On G2, WhatConverts consistently earns 4.6/5 stars. Users praise its ease of use and the clarity it brings to marketing ROI. One PPC agency raved, “We increased our conversion rate by 18 % simply by reallocating budget based on WhatConverts data.”

On Capterra, the platform holds a 4.7/5 rating. Reviewers highlight the robust reporting and reliable call tracking. A few mention the learning curve for advanced features like multi-click attribution, but WhatConverts is actively improving tutorials and UX based on feedback.

Overall, the consensus is overwhelmingly positive, with the handful of criticisms being addressed in regular product updates. It’s clear that user feedback drives the roadmap.

Educational Resources and Community

WhatConverts maintains a well-stocked resource library on their official blog, featuring case studies, best-practice guides, and deep dives into advanced tracking techniques. I’ve personally found their step-by-step tutorials invaluable when setting up dynamic number insertion for Google Ads campaigns.

Moreover, there’s an active online community—via Facebook Groups and LinkedIn—where marketers exchange tips on call flow design, custom reporting hacks, and integration scripts. Webinars and live Q&A sessions with product specialists happen monthly, ensuring you’re never stuck when you need to optimize or scale.

Conclusion

To recap, WhatConverts is an all-encompassing lead tracking solution that captures calls, forms, chats, and e-commerce transactions, organizes them automatically, and delivers actionable insights through intuitive reports. I’ve walked you through its standout features, detailed pricing plans, and shown why it’s a top pick for freelancers, small businesses, and agencies alike. Ready to take your marketing attribution to the next level? Click here to explore WhatConverts and claim your exclusive Get $30 of Free usage credit on WhatConverts Today.

Try WhatConverts Free for 14 days Today: Don’t miss out—activate your risk-free trial now and start proving your marketing ROI with crystal-clear data. Get $30 of Free usage credit on WhatConverts Today