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What Is ZoomInfo?

ZoomInfo is the go-to-market intelligence platform that empowers sales, marketing, operations, and talent teams with real-time B2B data and automation. At its core, ZoomInfo acts like a specialized commercial search engine for contact and business information, giving you the insights you need to identify, engage, and close your most valuable prospects.

Whether you’re hunting for new leads, orchestrating account-based marketing campaigns, or streamlining data management, ZoomInfo unites all teams around a single source of truth. From pinpointing decision-makers at Fortune 500s to verifying SMB contacts, this all-in-one operating system helps revenue teams scale faster by automating repetitive tasks and delivering trusted data at every step.

Features

ZoomInfo’s robust feature set covers the entire customer lifecycle, from prospect discovery to deal closure. Below are the standout capabilities that set it apart.

Unlock Insights

ZoomInfo’s real-time insights feed you up-to-the-minute information on target accounts and key stakeholders.

• Comprehensive company profiles: Over 15 million detailed org charts, revenue figures, and technology stack data.
• Contact intelligence: 100+ million direct phone numbers and verified email addresses.
• Technographic filters: Identify prospects by the tools and software they use, ideal for vertical-specific outreach.

Engage Customers

With integrated sales and marketing tools, ZoomInfo ensures every outreach channel works in harmony.

• Automated email sequencing: Build multistep campaigns that adapt based on opens, clicks, and replies.
• Insight-driven phone dialer: Place calls directly within the platform and log conversations automatically.
• Cross-channel workflows: Orchestrate email, phone, and chat outreach from a unified interface.

Win Faster

ZoomInfo helps you reduce time spent on research and administrative tasks, so your team can close more deals.

• Workflow automation: Trigger actions like lead assignment, list refresh, and CRM updates without manual intervention.
• CRM enrichment: Automatically augment Salesforce, HubSpot, and other CRM records with fresh data.
• Smart notifications: Receive real-time alerts when key events occur, such as job changes or funding rounds.

ZoomInfo Copilot (AI-Driven Sales Solution)

Copilot leverages sophisticated AI to turn every seller into your best seller.

• Account recommendations: AI surfaces the highest-value targets based on historical win patterns.
• Personalized talking points: Dynamic playbooks suggest tailored messaging for each prospect.
• Next-best actions: Copilot prioritizes follow-ups and suggests optimal outreach cadences.

Platform Modules

ZoomInfo is modular, allowing you to choose the solutions that align with your team’s goals.

• Sales: Prospecting and intelligence tools for quota-crushing sales reps.
• Marketing: ABM and conversion optimization for demand-gen and growth marketers.
• Operations: No-code data management and orchestration for operations professionals.
• DaaS: Custom API and data solutions for integrators and analytics teams.
• Talent: Candidate sourcing and engagement for recruiters and HR leaders.

Pricing

ZoomInfo offers flexible plans designed to fit the needs of startups, growing teams, and enterprise organizations. Don’t forget: if you sign up today, you’ll Get 10% Cashback for All Plans in the First Year on ZoomInfo Today, maximizing your ROI from day one.

Starter Plan

• Who it suits: Small sales or marketing teams kicking off their B2B outreach.
• Price: $1,500 per user/month (billed annually).
• Inclusions:
  • Basic contact & company search
  • 50,000 contacts/month
  • Email sequencing (up to 1,000 sends/month)
  • Standard CRM integrations

Professional Plan

• Who it suits: Mid-market teams focused on ABM or rapid pipeline growth.
• Price: $3,500 per user/month (billed annually).
• Inclusions:
  • Everything in Starter, plus:
  • Unlimited contact exports
  • Workflow automation
  • Advanced intent & technographic filters
  • Access to ZoomInfo Copilot

Enterprise Plan

• Who it suits: Large sales, marketing, and operations teams needing full customization.
• Price: Custom pricing (volume & feature based).
• Inclusions:
  • All Professional features
  • Dedicated customer success manager
  • API access & DaaS credits
  • Advanced data orchestration & security controls
  • Recruiting tools (Talent module)

Benefits to the User (Value for Money)

Investing in ZoomInfo means you’re not just paying for data—you’re equipping your team to outperform competitors. Here’s what you get:

• Faster Pipeline Creation: Real-time insights cut research time by up to 60%, letting reps spend more time selling.
• Better Lead Quality: Verified contact details and company intelligence reduce bounce rates and wasted outreach.
• Streamlined Operations: Automated workflows eliminate manual data entry, freeing your operations team for strategic projects.
• Unified GTM Motion: Sales and marketing alignment around a single database ensures consistent messaging and shared goals.
• Scalable Infrastructure: From small teams to enterprise deployments, ZoomInfo’s modular design grows with you.
• AI-Powered Productivity: Copilot-driven recommendations guide reps on what to sell, to whom, and when, maximizing win rates.

And remember, when you get started with ZoomInfo today, you’ll Get 10% Cashback for All Plans in the First Year on ZoomInfo Today, making the value proposition even stronger.

Customer Support

ZoomInfo prides itself on responsive, knowledgeable support. From the moment you onboard, a dedicated Customer Success Manager guides you through setup, data loading, and best-practice implementation. If you ever hit a roadblock, the support team is reachable via email and in-platform live chat, ensuring your issues are addressed within hours—not days.

In addition to personalized assistance, ZoomInfo offers 24/7 access to an extensive help center, complete with articles, step-by-step tutorials, and video walkthroughs. For enterprises with complex integrations, phone support and regular business reviews keep your deployment optimized and aligned with your evolving goals.

External Reviews and Ratings

On G2, ZoomInfo holds an impressive 4.5-star rating from over 1,200 reviews. Users praise its depth of data and ease of use, calling out how quickly they can pinpoint decision-makers and close new deals. On Capterra, customers highlight the platform’s automation capabilities and robust integrations, awarding it a 4.6/5.

No tool is perfect—some users have noted occasional data discrepancies in niche industries and a learning curve for advanced features. However, ZoomInfo continually updates its database and refines its AI models to address these concerns, demonstrating a commitment to accuracy and customer feedback.

Educational Resources and Community

ZoomInfo isn’t just a product—it’s a learning ecosystem. Their official blog publishes weekly insights on B2B trends, prospecting tips, and go-to-market strategies. The ZoomInfo Academy offers on-demand video courses covering everything from basic search techniques to advanced workflow automation. Comprehensive documentation and API guides empower technical teams to build custom solutions.

Beyond official channels, a vibrant user community exists on LinkedIn and Slack, where revenue professionals swap best practices, share success stories, and troubleshoot challenges. Regular webinars and virtual roundtables connect you with industry leaders, ensuring you’re always ahead of the curve.

Conclusion

After exploring ZoomInfo’s powerful feature set, flexible pricing, and dedicated support, it’s clear why revenue teams worldwide trust this platform to fuel growth. From real-time insights and AI-driven recommendations to seamless automation and top-notch customer success, every aspect is designed for maximum impact.

Don’t miss out on an opportunity to elevate your go-to-market strategy while keeping more money in your pocket. Right now, you can get started with ZoomInfo and enjoy an exclusive Get 10% Cashback for All Plans in the First Year on ZoomInfo Today. Act fast—your next big deal is waiting, and this discount won’t last forever.

Get 10% Cashback for All Plans in the First Year on ZoomInfo Today