At a Glance
Overview
Wati is a robust all-in-one WhatsApp Business API platform designed to supercharge your marketing, sales, and customer support. Whether you’re a startup or an enterprise, Wati makes WhatsApp automation a breeze.
Want to drive more conversions through personalized chat? Explore how Wati can help your team scale effortlessly on WhatsApp.
If you’re running a business and struggling to engage with customers quickly and at scale, you’re not alone. In today’s digital-first world, customers expect instant and personalized responses, especially through channels they use daily — like WhatsApp.
That’s where Wati comes in. It’s a powerful, no-code WhatsApp Business API solution that helps you automate sales, support, and marketing. Whether you’re a solopreneur, a SaaS brand, or a growing team, Wati could be the key to unlocking streamlined communication and higher conversions.
What is Wati?
Wati is a customer communication platform built on the official WhatsApp Business API. It enables businesses to automate and manage conversations on WhatsApp through features like smart chatbots, team inboxes, broadcast messaging, and powerful integrations.
With Wati, you can:
- Send personalized messages to thousands of customers
- Use rule-based automation to respond 24/7
- Assign and manage chat workflows with your team
- Integrate with Shopify, HubSpot, Zapier, and more
Company Overview
Wati is a product by ClerkChat, a company headquartered in Hong Kong. It was founded in 2020 by Ken Yeung and Vivek Khandelwal. The co-founders identified a huge communication gap between businesses and customers, especially on WhatsApp — the world’s most used messaging platform.
Their mission? To empower businesses of all sizes to leverage WhatsApp’s massive reach while keeping automation simple, scalable, and affordable.
Fast-forward to now, Wati has served over 8,000 customers globally, including startups, eCommerce brands, and large enterprises — making it one of the most trusted tools in the WhatsApp automation space.
Pros and Cons
Pros
Official WhatsApp Business API Partner: Enjoy enterprise-grade reliability and compliance
No-code Automation: Create workflows without any developer help
Shared Team Inbox: Collaborate with your team to handle messages faster
CRM & Shopify Integration: Pull in data and automate campaigns easily
Chatbot Templates: Pre-built flows help you get started faster
Affordable for SMEs: Starting plan is reasonable with essential features
Cons
Onboarding can be slightly technical for non-WhatsApp API users
Limited to WhatsApp-only — no omnichannel messaging yet
Features
Wati is packed with powerful features that make WhatsApp automation seamless:
h3 – WhatsApp Business API Access
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Direct access via Wati’s platform
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Official partner – no risk of bans or violations
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Pre-approved message templates and green tick support
h3 – Team Inbox
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Assign chats to specific agents
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Add notes and tags to chats
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Internal chat and collaboration tools
h3 – Chatbot Builder
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Drag-and-drop builder
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Conditional logic and rule-based flows
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Available in multiple languages
h3 – Contact Management & CRM
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View customer data in real time
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Import/export contacts easily
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Segment contacts for broadcasts
h3 – Broadcast Messaging
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Send bulk messages to 1000s of users
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Personalize messages with dynamic variables
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Schedule messages and auto-replies
h3 – Shopify, Zapier & HubSpot Integration
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Pull order/customer data into WhatsApp
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Trigger automation flows from Shopify
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Use Zapier to connect with 5000+ apps
h3 – Analytics & Reports
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View open rates, response times, and chat stats
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Track team performance
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Export chat data
Wati Pricing
| Plan | Monthly | Annual |
| Starter | $49 | $588 |
| Pro | $98 | $1176 |
| Business | Custom | Custom |
h3 – Starter Plan
Ideal for small businesses or solopreneurs.
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1,000 monthly conversations
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Team inbox & basic automation
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Access to chatbot builder
h3 – Pro Plan
Best for growing teams with moderate traffic.
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3,000 monthly conversations
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Shopify & CRM integrations
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Unlimited agents & templates
h3 – Business Plan
Tailored for enterprises and high-volume users.
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Custom pricing and features
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Advanced analytics
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Dedicated account manager
Wati is Best For:
Wati is an excellent choice for businesses and teams looking to streamline their customer communication through WhatsApp. Whether you’re a growing startup or a large enterprise, Wati’s automation, CRM integrations, and broadcast tools are designed to scale with your needs.
- Entrepreneurs & Startups: Those needing a simple yet effective way to build high-converting funnels and manage WhatsApp chats efficiently.
- Small to Medium Businesses (SMBs): Perfect for teams looking to engage with customers, send bulk messages, and handle support all from one dashboard.
- Customer Support Teams: Businesses aiming to automate FAQs, create chatbots, and offer real-time responses on WhatsApp.
- E-commerce Brands: Ideal for sending order updates, promotional campaigns, and recovering abandoned carts via WhatsApp messages.
- Agencies & Consultants: Those managing multiple client accounts and needing a multi-agent WhatsApp solution with analytics and team access.
- Enterprises: Companies requiring WhatsApp API access, advanced automation, integrations with CRM systems, and green tick verification.
Key Takeaways
Wati is built on the official WhatsApp Business API
Best suited for small to mid-size businesses and agencies
Offers no-code chatbot and automation tools
Affordable pricing starts at just $49/month
Seamless integration with Shopify and HubSpot
Free 7-day trial with no credit card required
Benefits
- Easy Automation: Build no-code workflows and chatbots with a visual editor — no developers needed.
- Faster Customer Response: Shared team inbox and auto-replies help reduce response time significantly.
- Scalable Messaging: Send personalized messages to thousands of contacts using bulk broadcasts.
- CRM Integration: Seamlessly integrate with tools like Shopify, HubSpot, and Zapier to enhance productivity.
- Official WhatsApp API Access: Stay compliant with WhatsApp’s rules and avoid the risk of being banned.
- Insightful Analytics: Access performance metrics to optimize campaigns and team efficiency.
- Affordable Plans: Flexible pricing that scales with your business — starting at just $49/month.
- 7-Day Free Trial: Try Wati risk-free with full feature access, no credit card required.
Customer Support
Wati’s customer support is responsive and available through multiple channels. They provide live chat, email support, and onboarding assistance for API setup. For higher-tier plans, dedicated account managers help with onboarding and strategy implementation.
Their help center is filled with tutorials, guides, and chatbot templates to help you get started immediately.
External Reviews & Ratings
| Site | Rating | |
| G2 | 5 |
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| Capterra | 4.8 |
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| Trustpilot | 4.7 |
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| Product Hunt | 4.5 |
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Here’s what actual users are saying about their experience with the platform firsthand:
“Wati has completely streamlined our WhatsApp customer service. We can now handle hundreds of conversations without missing a beat!”
“Setting up automation flows with Wati was easier than I expected. It’s a must-have for businesses serious about scaling support.”
“The team behind Wati is super responsive and helpful. Their customer support feels as seamless as their platform.”
“We’ve seen a 40% increase in engagement after switching to Wati. The broadcast and campaign tools are incredibly effective.”
Education Resources and Community
Wati provides a rich collection of educational materials and fosters an active user community to help businesses maximize their use of the platform. Whether you’re new to WhatsApp automation or looking to scale your operations, there are plenty of resources to guide you every step of the way.
- Wati Academy: A structured learning portal offering step-by-step video tutorials, onboarding guides, and advanced training to help users master the platform.
- Help Center: An extensive knowledge base covering everything from basic setup to advanced automation workflows and integrations.
- YouTube Channel: Regularly updated video content including use cases, platform walkthroughs, webinars, and new feature demos.
- Community Forums: A dedicated space where users can share experiences, troubleshoot issues, and collaborate on best practices for WhatsApp Business automation.
- Live Webinars & Events: Frequent interactive sessions hosted by the Wati team to educate users on updates, marketing strategies, and growth tips.
Alternatives
h3 – Zoko
Zoko offers similar WhatsApp API automation but is slightly more expensive. Wati wins in terms of no-code features and UI.
h3 – Twilio
Great for developers who want full customization. However, Wati is better suited for non-coders and business teams.
Conclusion
Review Conclusion
Try Wati Free for 7 days Today! No credit card required.
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