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What Is WhatConverts?

WhatConverts is an all-in-one lead tracking and reporting platform designed for performance marketers, marketing agencies, and business owners. It automatically captures every incoming lead—whether it arrives via phone call, online form submission, chat widget, or even eCommerce transaction—and consolidates them into a single, organized dashboard. Use cases include:

• Marketing performance analysis: Identify which campaigns, keywords, and channels drive the highest-value leads.
• Client reporting: Generate polished, real-time reports for agencies working across multiple accounts.
• Conversion optimization: Track the customer journey from first click to final sale, attributing revenue accurately to marketing efforts.
• Lead qualification and value assignment: Sort, filter, and assign values to leads before exporting or integrating with CRMs.

Features

WhatConverts packs a powerful toolkit that covers every aspect of lead capture, organization, and insight generation. Below are the core features that set this platform apart.

Captured Calls, Forms, and Chats

With WhatConverts, every type of lead is automatically recorded and timestamped. You’ll never lose an opportunity to analyze inbound activity—and here’s how it works:

• Call tracking and recording: Assign dynamic phone numbers to marketing channels, capture call recordings, and track call durations.
• Form tracking: Monitor web form submissions in real time, whether on your own site or clients’ landing pages.
• Chat tracking: Integrate with popular chat widgets (e.g., Intercom, Drift) to log chat transcripts as conversions.
• eCommerce attribution: Tag and record transactions from platforms like Shopify and WooCommerce to see exactly which ads drive sales.

Organized Leads in One Dashboard

No more juggling CSV downloads or bouncing between multiple tools. WhatConverts consolidates every lead type into a unified interface:

• Search & filter leads: Quickly find high-value prospects based on source, medium, campaign, or custom tags.
• Qualify leads: Assign statuses like “hot,” “warm,” or “cold” to prioritize follow-up.
• Value leads: Add monetary values to each record so you can calculate ROI at a glance.
• Export and integrate: Push leads directly into CRMs such as HubSpot, Salesforce, or Pipedrive, or export CSVs for manual reporting.

Insights and Reporting

Transform raw data into actionable intelligence with WhatConverts’ robust reporting suite:

• Marketing reports: Pre-built templates that show call metrics, form conversions, and chat performance side by side.
• Custom reports: Build reports from scratch using drag-and-drop metrics and filters.
• Real-time dashboards: Monitor lead volume and value as it happens—no waiting for daily email summaries.
• Scheduled reporting: Automate PDF or CSV reports to stakeholders at daily, weekly, or monthly intervals.

Dynamic Number Insertion & API Access

Maximize tracking accuracy and integrate seamlessly into complex workflows:

• Dynamic number insertion (DNI): Automatically swap phone numbers on your website based on visitor source, ensuring precise call attribution.
• API access: Pull raw lead data, integrate with BI platforms, or build custom dashboards.
• Call flows: Map IVR trees and route calls intelligently for enterprise-level management (Pro+ plans).

Pricing

Whether you’re a solo entrepreneur or a full-service agency with dozens of clients, WhatConverts has a pricing tier to match. Below is a detailed breakdown of each plan and what it includes.

Individual Business Plans (Single Account)

• Call Tracking Plan – $30 /mo
  Ideal for small businesses that only need phone call analytics.
  Includes: Call tracking & recording, dynamic number insertion, API access, plus $30 of usage credit and a 14-day free trial.
• Plus Plan – $60 /mo
  Best for those requiring multi-channel lead capture.
  Adds form and chat tracking, campaign & keyword reporting, Google Ads & Bing integrations, $30 free credit, 14-day trial.
• Pro Plan – $100 /mo
  Suited to growing agencies needing advanced compliance and reporting.
  All Plus features plus HIPAA compliance, call flows, report builder, scheduled reporting—$30 credit, 14 days free.
• Elite Plan – $160 /mo
  For enterprise-level teams requiring end-to-end attribution insights.
  Includes customer journey mapping, multi-click attribution, pages-visited tracking, lead intelligence—plus $30 credit and 14-day trial.

Agency Plans (Unlimited Accounts)

• Agency Plus – $500 /mo
  Unlimited client accounts, all call, form, chat tracking; campaign/keyword reports; analytics integrations; $250 credit; 14-day trial.
• Agency Pro – $800 /mo
  Everything in Plus plus call flows, HIPAA, report builder, scheduled reports; $300 free credit; 14-day trial.
• Agency Elite – $1,250 /mo
  The full suite: multi-click attribution, pages visited, customer journey, lead intelligence; $400 credit; 14 days free.

Ready to dive in? Don’t forget to Get $30 of Free usage credit on WhatConverts Today when you sign up via this exclusive link.

Benefits to the User (Value for Money)

Investing in WhatConverts delivers immediate ROI through clarity, accountability, and optimization. Here’s how you benefit:

• Complete Lead Visibility
  See every call, form, chat, and eCommerce conversion in one unified view—no data gaps or platform hopping required.
• Accurate Marketing Attribution
  Attribute revenue to the exact keywords, ads, or campaigns that produced the highest-value leads, empowering smarter budget allocation.
• Enhanced Client Reporting
  Generate professional PDF and CSV reports automatically, saving hours on manual data pulls and spreadsheet formatting.
• Scalable for Growth
  Upgrade seamlessly from a single-user plan to an agency package as you add clients—while maintaining consistent tracking and reporting standards.
• Compliance and Security
  HIPAA-compliant call recording and data storage for industries with strict privacy requirements, plus enterprise-grade encryption.
• Customization and Integrations
  Use the API to sync with CRMs, BI systems, and other marketing platforms—ensuring your data ecosystem stays connected and up to date.
• Cost Savings
  The $30 of free usage credit on each plan covers your first month of call tracking or offsets initial usage—effectively reducing your upfront costs.

Customer Support

WhatConverts prides itself on responsive, knowledgeable support. Whether you run into setup questions during your 14-day free trial or need advanced technical guidance post-purchase, the support team is available via email, live chat, and phone. Most inquiries receive a first response within an hour, and complex tickets are handled by senior analysts for a thorough resolution.

In addition to direct support channels, WhatConverts offers extensive onboarding resources, including step-by-step setup guides, video tutorials, and personalized training sessions for agencies. Enterprise and Elite plan customers can also request dedicated account managers to streamline communication and ensure strategic alignment.

External Reviews and Ratings

Independent review sites consistently rate WhatConverts highly. On G2, it holds an average of 4.6 out of 5 stars, with users praising the platform’s ease of use, accurate call attribution, and comprehensive reporting capabilities. Capterra awards it 4.7 out of 5, noting that agencies appreciate the multi-account management and dynamic number insertion features.

Some users have mentioned occasional UI slowdowns when handling very large datasets, and a few raised feature requests around deeper social media attribution. The WhatConverts team has addressed these concerns by rolling out performance improvements in recent updates and publicly sharing their product roadmap, demonstrating a commitment to continuous improvement.

Educational Resources and Community

Mastering WhatConverts is easy thanks to a rich ecosystem of learning materials and user collaboration:

• Official Blog: Weekly articles on attribution best practices, case studies, and new feature announcements.
• Video Tutorials: Over 50 step-by-step guides on YouTube covering everything from basic setup to advanced API integrations.
• Knowledge Base: Searchable documentation with FAQs, troubleshooting tips, and code snippets for developers.
• User Forum: A community-driven space where marketers and developers share custom reports, scripts, and optimization hacks.
• Webinars & Q&A Sessions: Monthly live events featuring product experts and guest speakers from leading agencies.

Conclusion

In summary, WhatConverts stands out as a must-have lead tracking and reporting solution for agencies and businesses serious about proving and growing their marketing ROI. With features covering calls, forms, chats, and eCommerce, plus robust reporting and API access, you’ll gain unparalleled insight into every conversion. I’ve tested dozens of tools in this space, and WhatConverts remains the most complete, user-friendly platform—especially when you factor in the exclusive promo link that unlocks $30 of free usage credit.

Ready to transform your marketing intelligence and maximize your campaign impact? Don’t miss out—get started today and Get $30 of Free usage credit on WhatConverts Today.